Enhance Your TikTok Engagement Price & Calculate It

A part of rising your TikTok profile is growing the quantity of engagement you obtain. TikTok engagement refers to actions that your viewers take in your posts, together with likes, feedback and shares.

Attain and follower counts could be thought of essential metrics, however social media engagement reveals how a lot your content material really resonates together with your meant viewers. In case your movies are getting individuals to go away feedback or share them with their viewers, that’s signal they’re discovering your content material related and interesting.

All through this text, you’ll be taught extra about what precisely TikTok engagement entails, the right way to calculate your TikTok engagement fee and the right way to enhance your TikTok engagement.

What’s TikTok engagement?

TikTok engagement is outlined as any motion {that a} viewer takes in your TikTok video. These embody:

Even a video view can rely as engagement, although the beforehand talked about actions point out a deeper stage of engagement from the viewer.

What’s a TikTok engagement fee?

Your TikTok engagement fee is a social media metric that lets you perceive what proportion of your video viewers work together extra together with your video. This metric supplies useful perception into how successfully your content material engages your viewers.

If in case you have a low engagement fee, it’s possible you’ll have to discover totally different content material concepts to see how one can higher resonate together with your viewers and entice them to go away feedback or share your movies. It’s essential to trace metrics like this, particularly when working TikTok campaigns or influencer partnerships.

Having a transparent understanding of how persons are participating with a selected influencer lets you realize whether or not you desire a partnership with a TikTok influencer or not. Furthermore, your engagement fee metric to your personal model will probably be an enormous a part of your social media reporting for instance that your social media group is producing high quality content material that resonates together with your model’s viewers.

The right way to calculate your TikTok engagement fee

When you can entry knowledge surrounding particular TikTok engagements inside your TikTok analytics—or different analytics instrument of selection—you’ll must calculate your engagement fee your self.

The formulation for TikTok engagement fee is:

TikTok Engagement Price = [(Total Likes + Comments + Shares)/Total Number of Views] x 100

You may calculate your engagement fee per video or for all movies printed over a specified time vary.

Let’s go over an instance.

If you happen to use TikTok’s built-in analytics, the Overview part supplies you with an in depth look into your engagements over a specified time interval (both 7 days, 28 days, 60 days or a customized timeframe you possibly can choose):

Head over to the Attain tab, to seek out your whole video views for a selected time interval as effectively.

It’s also possible to use a instrument like Sprout Social’s analytics to simply calculate your engagement fee. Log into your account and head to your TikTok Profiles dashboard to get a transparent have a look at your report.

Sprout Social’s knowledge makes calculating engagement fee straightforward, because it already combines your whole engagements. Relatively than having so as to add these up as a part of the formulation, you possibly can merely plug within the engagements and video views numbers.

Utilizing the info from Sprout Espresso Co., if we enter these numbers into our TikTok engagement fee formulation, we get these outcomes:

[190,024/1,112,731] x 100 = 17.1%

Multiplying your engagement proper by 100 on the finish helps the ultimate consequence come out in proportion type, a typical format to your social media stories. Give it a attempt by signing up with Sprout Social for a free trial.

The right way to observe your TikTok engagement

Monitoring your TikTok engagement is one approach to know in case your content material technique on the app is working. By monitoring your metrics, you possibly can determine traits, perceive your viewers on a deeper stage and make data-driven choices to gas your model account progress.

Whereas TikTok provides native analytics, utilizing a complete social media administration instrument like Spout Social supplies extra perception into your content material efficiency within the context of your total social technique.

The right way to observe your TikTok engagements with Sprout Social

Connecting your TikTok profile to Sprout Social consolidates your analytics and engagement knowledge right into a single, highly effective platform. Join all of your social accounts to Sprout and examine your efficiency knowledge throughout networks.

Step 1. If you happen to’re not but a buyer, you may get began with a free 30-day trial utilizing your corporation e-mail. This offers you full entry to reporting knowledge.

Step 2. Navigate to Settings after which click on Teams & Social Profiles.

Step 3. Click on Add a Social Profile and choose TikTok from the menu.

Step 4. Authorize the connection by logging into your TikTok account. As soon as linked, Sprout will start pulling in your profile knowledge and put up efficiency.

Step 5. As soon as your profile is linked, Sprout backfills 60 days of TikTok metrics. Sprout’s TikTok Profiles Report supplies a complete view of the metrics that matter most, together with:

• Video Views
• Viewers Progress
• Engagement Charges (Likes, Feedback, Shares)
• Prime Performing Posts

Sprout Social centralizes your TikTok efficiency knowledge with insights from all of your different social networks. This unified reporting provides a single supply of fact, eliminating the necessity to bounce between native networks and analyze knowledge. For social media entrepreneurs, this implies you possibly can simply examine cross-channel efficiency and current the total influence of your social methods to stakeholders.

Able to quantify your social media presence with Sprout? Join a free trial right now.

10 worthwhile methods to spice up your TikTok engagement fee

Whereas 17.1% from our above instance is a reasonably improbable engagement fee, that might not be the case for your corporation. And that’s okay!

However you’re in all probability on the lookout for a number of tricks to enhance these numbers. Implement a few of these ideas into your TikTok technique to assist enhance your engagement.

1. High quality content material beats amount

Above all else, high quality content material is the way in which to go. Whereas you could have seen stats about how TikTok recommends posting 1-4 movies per day, but when these movies aren’t prime quality, nobody goes to need to watch them.

As a substitute, purpose for a consistency that’s sensible to your group however doesn’t sacrifice high quality. Plus, RivalIQ’s TikTok benchmark report discovered that almost all manufacturers are posting round 1.75 movies per week—a slightly sustainable frequency versus a number of movies per day.

Take sustainable candle store, Mala the Model, for example. The model posts one video per enterprise day, so as much as 5 days per week (or fewer if there’s a nationwide vacation).

The model’s technique is straightforward however strong. The social media supervisor creates numerous posts sharing behind-the-scenes content material, new scent updates, ideas, enterprise info and solutions to buyer questions. It’s good content material that doesn’t really feel rushed simply to push content material out.

Maintain this in thoughts as you construct out your individual TikTok content material technique.

2. Publish on the proper occasions

Even in the event you’re persistently sharing high quality content material, posting on the flawed occasions means your viewers may not also have a probability to see and work together with it.

However it is advisable to know extra than simply the most effective occasions to put up on TikTok. It is advisable know the most effective occasions to put up to your particular viewers. A TikTok scheduling instrument like Sprout Social may help.

If you get able to publish or schedule your TikTok movies by Sprout Social, you possibly can entry our Optimum Ship Instances characteristic, powered by our patented ViralPost(r) know-how. This AI-powered know-how analyzes your viewers’s engagement patterns to counsel the most effective occasions to put up. Take away the guesswork from publishing and maximize your TikTok video attain.

3. Inviting viewers to share what they suppose within the feedback

Invite engagement in your video by asking viewers to go away TikTok feedback. It is a wonderful means to have the ability to maintain conversations together with your viewers by studying and responding to their feedback.

However greater than that, TikTok permits customers to reply to a remark with a video, serving to you to additional have interaction together with your viewers. Let’s check out this instance from Gushers. The model posted a video with numerous random meals mixtures, and somebody replied with a remark that claims, “Pretzel gushers.”

In response, Gushers created a video response attempting out the brand new meals combo:

This video generated virtually 1,000 views and numerous new feedback. Attempt to have interaction your viewers by asking for feedback and responding to them once you obtain them. This can show you how to enhance your natural views on TikTok.

4. Publish persistently

Sure, high quality over amount. However, consistency can also be key.

If you’re making a TikTok content material technique, it is advisable to have a plan for how one can often pump movies out. High quality is likely to be crucial consider your movies, however having a constant schedule so your movies are often displaying up in feeds is a detailed second.

Think about batch-recording your video content material to make it simpler to put up extra persistently. This manner, you possibly can create every week or so value of movies at one time, slightly than having to drag out your recording tools each single day.

5. Outline your area of interest and persist with it

Discover your area of interest. Certain, you may promote candles. Or cookies. Or burrito bowls. However what particularly will dictate the kind of content material you share?

As a candle firm, you may concentrate on behind-the-scenes content material that showcases the way you make every of your merchandise. As a cookie bakery, you may concentrate on displaying off your totally different greatest promoting cookies. And in the event you promote burrito bowls, you may, like Chipotle, make memes an enormous a part of your technique.

The underside line is that this—you need to select a selected area of interest and focus to your content material. This manner, your viewers involves know what to anticipate out of your model they usually can take pleasure in every video or put up you set out.

Let’s check out Gymshark, a health attire retailer. This model’s TikTok technique doesn’t even focus on video content material. Each single one in every of Gymshark’s posts is a picture carousel with motivational textual content overlaying every picture.

This easy and constant technique garners the model tons of of 1000’s if not hundreds of thousands of views on every video. Discover your individual area of interest and use it to develop your viewers.

If you happen to’re undecided the place to start out, take into account looking the For You web page to see what different manufacturers and creators are doing. This may be a good way to collect inspiration to your personal TikTok advertising campaigns.

6. Benefit from user-generated content material

Consumer-generated content material is one other nice technique for growing engagement. Shoppers belief user-generated content material, with 86% saying they belief UGC over influencer content material and usually tend to purchase from a model sharing UGC.

UGC is a kind of content material—on this case, a TikTok video—that somebody has created that mentions your model or showcases your services or products someway. You may then reshare this content material by yourself feed as a type of social proof, letting your viewers know that you’ve got pleased prospects and that they may very well be one, too.

Right here’s an incredible instance from Dunkin’. Certainly one of Dunkin’s prospects shared a video of them having fun with a Valentine’s Day-themed donut. Dunkin’s group discovered it and commented asking if they may repost it on their very own feed—the right step to take earlier than sharing UGC together with your viewers:

Monitor your model throughout totally different social media platforms to see if anybody is posting movies mentioning you or your product. If you happen to’re not discovering any natural UGC, take into account placing out an ask to your prospects to share picture or video content material you should utilize. Or, you may even look into hiring a UGC creator that will help you compile some nice content material.

7. TikTok advertisements can enhance engagement

Working TikTok advertisements can also be a good way to achieve a wider viewers, develop your viewers and subsequently enhance your total engagement. There are a variety of various kinds of advertisements, starting from model takeovers to sponsored hashtags. However probably the greatest kinds of advertisements to extend engagement is the in-feed advert.

This is rather like a TikTok video that you simply pay to advertise. Viewers can head to your profile, go away likes, add a remark and extra.

Check out this in-feed advert run by integration software program Zapier. It attracts individuals in by showcasing one thing helpful that may be accomplished with its instrument. It contains all the parts of an everyday put up—video, caption and hashtags.

Folks may even swipe over to view the profile. An internet site will pop up first because the CTA for viewers to be taught extra. They will take motion in your web site, however then they will additionally head to your profile afterwards, doubtlessly watching extra of your movies or following your account.

Put collectively your individual TikTok advertisements technique so you possibly can attain a wider viewers and enhance your engagement.

8. Hook the viewer

It’s extremely straightforward for viewers to proceed scrolling by their feed in case your video doesn’t instantly curiosity them, hook them or draw them in. There are various alternative ways to do that, and we’re going to stroll you thru a number of totally different examples to present you a greater thought of the right way to create your individual attention-grabbing video content material.

First, make the most of well-liked TikTok sounds in your content material. When totally different sounds are used typically—particularly in a manner that’s recognizable and pleasant—it makes individuals cease scrolling to see the sound utilized in a enjoyable new manner.

Check out Capri Solar utilizing the favored TikTok sound from The Kardashians of Kris Jenner displaying off her china assortment to a buddy. Many manufacturers and creators use this sound when showcasing one thing cool—and Capri Solar did simply that when displaying off its new straws.

One other approach to seize consideration is to hook the viewer with an incredible story. Dive proper in with a robust story hook with the intention to get them to cease scrolling—or use a textual content overlay to elucidate extra about your story so individuals need to hear the total factor.

Whereas not a model, you could possibly additionally take a web page out of creator Alana Fineman’s ebook. She shares totally different restaurant skits and begins each video with the identical line—”Time for one more restaurant story.” And it pulls in her viewers and will get them prepared for story time each time.

Additionally, hold an eye fixed out for varied TikTok traits that your model can bounce on. These usually tend to pop up within the For You web page in the event that they’re well timed sufficient they usually’re additionally extra more likely to catch a viewer’s eye.

Lastly, take into account hopping on a TikTok problem so long as it’s nonetheless related to your corporation. Or, create your individual problem and problem your viewers to present it a attempt.

Right here’s an instance of a video that isn’t a problem, however simply may very well be was one. Essie created a enjoyable and nostalgic ’90s nail artwork TikTok put up. The group simply may’ve turned this right into a problem by asking followers and nail influencers to create their very own ’90s appears to be like.

Whereas there doesn’t essentially must be an incentive, one nice approach to enhance engagement and participation is by providing a prize to the most effective (a extra subjective selection) or the video that will get probably the most likes (a extra simple possibility).

9. TikTok web optimization will enhance your visibility

web optimization stands for search engine marketing, and TikTok is a search engine. In reality, 40% of People are utilizing TikTok as a search engine—so it is advisable to take note of TikTok web optimization as part of your advertising technique.

Some ideas embody:

• Utilizing TikTok’s predictive search that will help you provide you with video concepts based mostly on what persons are on the lookout for
• Incorporating your video’s focus key phrase(s) naturally into your video caption
• Including hashtags that use your video’s focus key phrase(s)
• Having understanding of the TikTok algorithm and key rating components

Ensure you’re together with web optimization inside your content material technique to extend probabilities of your video reaching your viewers and growing engagement.

10. Hashtag campaigns

Lastly, take into account working a hashtag marketing campaign to assist unfold the phrase about your corporation and its services or products much more. A hashtag marketing campaign creates a branded hashtag, then asks viewers to make use of that hashtag in their very own video content material to unfold the phrase.

Right here’s an incredible instance that’s fairly well-liked—#CanvaTok. It is a hashtag that graphic design instrument Canva makes use of inside its personal TikTok captions. However many different designers and small companies on the app additionally use it to indicate off their totally different creations.

Making a hashtag marketing campaign can take a while to construct up. It is advisable use it sufficient inside your individual movies for it to begin to catch on, whereas additionally utilizing CTAs to get your viewers to make use of that TikTok hashtag inside their video captions as effectively.

Enhance your TikTok engagement fee

Prepared to spice up your TikTok engagement fee? Begin implementing these 10 engagement methods and discover ways to hold observe of your total engagement fee.

To be taught much more about TikTok advertising, head over to take a look at our final information to making a TikTok advertising technique that can work for your corporation.

TikTok engagement FAQ