Find out how to Publish on Pinterest: Full Step-by-Step Information (2026)

Posting on Pinterest works in another way than most social platforms. You create a Pin with a picture or video, title, description, vacation spot hyperlink, and board placement. Every aspect serves a function in Pinterest’s visible search engine.

85% of weekly Pinners have made a purchase order primarily based on Pins they noticed from manufacturers—that’s important shopping for intent.

This whole information reveals you precisely methods to create and publish Pins from desktop and cell. You’ll be taught the precise steps for pictures, movies, and carousel Pins, plus scheduling, deletion, and optimization greatest practices.

Pinterest rewards high quality content material posted constantly. Most companies fail as a result of they deal with Pinterest like Instagram. It’s not—Pinterest is a search platform the place individuals actively search for options, concepts, and merchandise to purchase.

Let’s get began.

Fast Begin: Publish Your First Pinterest Pin

Quick on time? Right here’s the quickest path to posting:

1. Click on the + icon (bottom-right on desktop, bottom-center on cell)
2. Add your picture (1000 x 1500 pixels, vertical format)
3. Add a keyword-rich title (underneath 60 characters for cell visibility)
4. Write an outline (embody related key phrases naturally, as much as 500 characters)
5. Add your vacation spot hyperlink (the place customers go once they click on)
6. Choose a board (arrange by subject)
7. Click on Publish

For detailed directions by system and content material sort, maintain studying →

Varieties of Pinterest Pins

Earlier than diving into methods to publish, perceive the totally different Pin codecs:

• Commonplace Pins: Single picture with title, description, and hyperlink
• Video Pins: Quick movies (6-15 seconds) or longer tutorials
• Carousel Pins: 2-5 swipeable pictures in a single Pin
• Concept Pins: Multi-page native content material (no outbound hyperlinks)
• Product Pins: Enhanced Pins with pricing and buy data

This information covers methods to create commonplace, video, and carousel Pins—the three most typical codecs for companies.

Earlier than You Begin: Account Necessities

To publish on Pinterest, you want:

• A free Pinterest account (private or enterprise)
• Pictures or movies to add
• Optionally available: A web site URL to drive site visitors
• Really useful: Excessive-quality vertical pictures (1000 x 1500 pixels)

Don’t have an account but? Creating one takes 2 minutes at pinterest.com/signup.

Have already got a private account? Convert to a enterprise account at no cost analytics and Wealthy Pins.

Find out how to Publish on Pinterest from Desktop

Desktop posting provides you extra management over your Pin particulars and simpler entry to superior options. Most enterprise accounts profit from creating Pins on desktop first.

Begin by opening Pinterest in your internet browser. Log in to your Pinterest account utilizing your e-mail and password. If you happen to’re managing a enterprise account, be sure you’re logged into the right profile.

The method follows this sequence:

1. Click on the plus icon (+) within the bottom-right nook of your display screen
2. Choose “Create Pin” from the dropdown menu
3. Click on the massive add space or drag your picture file straight onto the display screen
4. Select your picture file out of your laptop (PNG, JPG, or JPEG codecs work greatest)
5. Anticipate the add to finish earlier than including particulars

Desktop Tip: You too can drag and drop picture information straight onto the add space as a substitute of clicking to browse.

Now add your Pin info. Kind your title within the title subject on the prime. Pinterest permits as much as 100 characters, however maintain it underneath 60 for cell visibility.

Write your description within the bigger textual content field. You have got 500 characters out there. Use pure language that features key phrases individuals seek for. Don’t stuff key phrases awkwardly.

Add your vacation spot hyperlink within the subject labeled “Add a vacation spot hyperlink.” That is the place individuals go once they click on your Pin. Most companies hyperlink to weblog posts, product pages, or touchdown pages.

Choosing Your Board and Publishing

Click on the board dropdown to decide on the place your Pin will reside. If you happen to haven’t created boards but, click on “Create board” and identify it. Boards ought to arrange content material by subject, not randomly.

You may add your Pin to a number of boards by clicking “Add to a different board” after choosing your major board. This will increase visibility with out creating duplicate Pins.

Earlier than publishing:

• Verify for typos in title and outline
• Confirm your hyperlink works appropriately
• Affirm you chose the proper board

Click on the purple “Publish” button when prepared. Your Pin goes reside instantly and seems in your profile and chosen board. Pinterest begins displaying it to related customers by means of search and proposals.

Find out how to Publish on Pinterest from Cellular App

Cellular posting works effectively for fast Pins and phone-created content material. Open the Pinterest app, faucet the plus icon (+) on the backside middle, and choose “Pin.”

The cell posting course of differs barely by system:

iOS Cellular Posting Steps

1. Faucet “Digicam roll” to pick out an present picture or “Take picture” to seize new content material
2. Select your picture out of your cellphone’s picture library
3. Faucet “Subsequent” within the top-right nook
4. Add your title within the title subject (faucet the sector to open keyboard)
5. Write your description within the description subject
6. Faucet “Add hyperlink” to incorporate your vacation spot URL
7. Choose your board from the board picker
8. Faucet “Completed” or “Publish” to publish your Pin

Android Cellular Posting Steps

1. Faucet the picture icon to entry your system gallery
2. Choose the picture you wish to add
3. Faucet “Subsequent” on the backside of the display screen
4. Enter your title within the textual content subject on the prime
5. Add your description under the title
6. Faucet “Add vacation spot hyperlink” and paste your URL
7. Select your board by tapping the board selector
8. Faucet “Publish” to create your Pin

Cellular uploads occur shortly on mobile or WiFi. Giant picture information could take longer to add. Anticipate the add to complete earlier than including textual content particulars.

You may edit Pins after publishing on cell. Faucet any Pin in your profile, then faucet the three dots (…) within the nook to entry modifying choices.

Find out how to Publish a Video on Pinterest

Video Pins seize consideration in feeds and search outcomes. Pinterest helps commonplace movies and the newer Concept Pin format for short-form content material.

Movies should meet Pinterest’s technical necessities. Recordsdata must be .mp4 or .mov format. Really useful size runs between 6 and 15 seconds for normal Pins, although longer movies work for tutorials.

Add video Pins utilizing the identical course of as picture Pins—simply choose your video file (.mp4 or .mov) as a substitute of a picture throughout add. Anticipate processing to finish, then add your title, description, and hyperlink.

Pinterest generates a thumbnail out of your video routinely. You may change this thumbnail by clicking “Edit” on desktop after importing. Select a transparent, participating body that represents your video content material.

Video Pin Finest Practices

Sq. or vertical movies carry out higher than horizontal. Vertical pictures sized at 1000 x 1500 pixels with a 2:3 facet ratio are optimum for Pinterest. Apply the identical ratio to movies.

Add captions or textual content overlays to your movies. Many customers watch with out sound. Your video ought to talk its message visually.

The primary 3 seconds decide whether or not customers maintain watching. Begin along with your most compelling visible or promise instantly.

Find out how to Publish A number of Pictures on Pinterest

Carousel Pins allow you to share a number of pictures in a single Pin. Customers swipe by means of your pictures, seeing as much as 5 totally different pictures or graphics.

This format works effectively for step-by-step tutorials, before-and-after comparisons, or product collections. Every picture in your carousel ought to relate to the identical subject or theme.

Create a carousel Pin from desktop solely (cell creation isn’t out there but):

1. Click on the plus icon (+) and choose “Create Pin”
2. Click on “Create from a number of pictures” or the carousel choice
3. Add 2-5 pictures by clicking or dragging information
4. Organize pictures in your most popular order by dragging thumbnails
5. Add a title and outline that covers all pictures
6. Embrace your vacation spot hyperlink
7. Choose your board and publish

Every picture in your carousel maintains the identical vacation spot hyperlink. You may’t assign totally different hyperlinks to particular person pictures inside one carousel Pin.

Carousel Pins obtain increased engagement than single-image Pins for sure content material varieties. Check this format in opposition to commonplace Pins to see what your viewers prefers.

Finest Practices for Posting on Pinterest

Pinterest rewards particular behaviors and content material varieties. These practices come from precise platform efficiency, not principle.

Picture High quality and Dimensions

Excessive-quality pictures carry out higher than low-resolution pictures. Your pictures must be clear, well-lit, and visually interesting. Pinterest is a visible platform, so picture high quality straight impacts engagement.

Vertical pictures get extra impressions than sq. or horizontal codecs. The two:3 facet ratio fills cell screens with out cropping. Create pictures at 1000 x 1500 pixels minimal.

Model consistency issues. Use related colours, fonts, and kinds throughout your Pins. This builds recognition as customers see your content material repeatedly in feeds and search.

Don’t have design expertise? Use these free instruments to create Pinterest-optimized graphics:

Extra free instruments for making Pinterest pictures.

Writing Efficient Titles and Descriptions

Embrace key phrases naturally in your titles and descriptions. Take into consideration what phrases individuals sort when looking for your content material. Pinterest’s search algorithm reads your textual content to find out relevance.

Titles ought to clearly describe what customers get by clicking. Keep away from clickbait or imprecise headlines. Particular titles like “15-Minute Dinner Recipes for Busy Weeknights” work higher than “Superb Dinner Concepts.”

Descriptions broaden in your title with further context. The primary 50-60 characters seem in search outcomes, so front-load essential info. Add related particulars and a transparent call-to-action.

Utilizing Wealthy Pins

Wealthy Pins carry out higher than commonplace Pins by offering extra context. These enhanced Pins sync info straight out of your web site.

4 Wealthy Pin varieties exist: product, recipe, article, and app. Arrange Wealthy Pins by including metadata to your web site and validating your area with Pinterest. This one-time setup applies to all future Pins out of your website.

Product Wealthy Pins present real-time pricing, availability, and buy hyperlinks. Recipe Wealthy Pins show components and cooking instances. Article Wealthy Pins embody headlines and descriptions routinely.

Fast Win: Wealthy Pins are free and take about quarter-hour to arrange as soon as. They completely enhance all future Pins out of your web site.

Posting Frequency and Timing

Consistency beats quantity on Pinterest. One high quality Pin day by day outperforms ten mediocre Pins posted sporadically.

Check posting instances to your particular viewers. Basic information suggests 1 p.m. works effectively, however your viewers may have interaction extra at totally different hours. Verify your Pinterest analytics after a number of weeks to determine patterns.

Keep away from posting duplicate Pins to the identical board repeatedly. Pinterest penalizes this as spam. You may share the identical Pin to a number of boards or repin content material after a number of months.

Organizing Your Boards Strategically

Create boards round subjects your audience searches for. Board names ought to use key phrases individuals really sort. “Wholesome Dinner Concepts” performs higher than “Yummy Meals.”

Every board wants a transparent description with related key phrases. This textual content helps Pinterest perceive your board’s subject and present it in related searches. Write 100-200 characters describing what customers discover on the board.

Maintain boards targeted on particular themes. A scattered board with unrelated Pins confuses each customers and Pinterest’s algorithm. Take into account creating strategic boards that align with your small business objectives.

Leveraging Pinterest Analytics

Enterprise accounts get free entry to Pinterest Analytics. This device reveals which Pins drive site visitors, engagement, and conversions. Verify analytics weekly to grasp what works.

Search for patterns in your top-performing Pins. Discover widespread components like colours, subjects, or codecs. Create extra content material just like what already performs effectively.

Monitor your viewers demographics and pursuits. Pinterest tells you who saves your Pins and what else they care about. Use this info to refine your content material technique.

Metric	What It Tells You	Find out how to Use It
Impressions	How usually your Pins seem in feeds and search	Measure attain and visibility
Saves	What number of customers bookmark your Pin to their boards	Signifies content material worth and future attain
Clicks	Visitors despatched to your web site from Pinterest	Measures direct response and curiosity
Engagement Fee	Whole interactions divided by impressions	Reveals content material relevance to your viewers

Examine totally different Pin codecs to see what resonates. Video, carousel, and static picture Pins every serve totally different functions. Check all codecs to search out your optimum combine.

Widespread Pinterest Posting Errors to Keep away from

❌ Posting horizontal pictures – They get lower off on cell
❌ No vacation spot hyperlink – Reduces site visitors potential
❌ Key phrase stuffing – Sounds robotic and will get penalized
❌ Duplicate Pins to similar board – Pinterest flags as spam
❌ Posting and forgetting – Consistency issues greater than quantity
❌ Ignoring analytics – You may’t enhance what you don’t measure

Keep away from these errors and also you’ll outperform 80% of Pinterest customers.

Superior Pinterest Posting Options

Scheduling Pinterest Posts

Pinterest’s native scheduling device helps you intend content material upfront. Constant posting issues greater than quantity.

Finest instances to publish on Pinterest (in response to SproutSocial analysis):

Analysis reveals 1 p.m. constantly performs effectively, however take a look at instances to your particular viewers.

Schedule Pins straight from Pinterest on desktop:

1. Create your Pin following the usual course of
2. Earlier than clicking “Publish,” search for the schedule choice
3. Click on the calendar icon or “Schedule” button
4. Select your date and time
5. Click on “Schedule” to verify

Scheduled Pins seem in your scheduler dashboard. Entry this by clicking your profile, then choosing “Scheduled Pins” out of your settings or content material menu.

Utilizing Third-Social gathering Scheduling Instruments

A number of instruments supply extra options than native Pinterest scheduling. Buffer, Tailwind, and Hootsuite all combine with Pinterest.

These platforms allow you to schedule a number of Pins directly, recycle top-performing content material, and handle a number of Pinterest accounts. Most require paid subscriptions for full options.

Tailwind was constructed particularly for Pinterest and affords SmartSchedule, which posts at optimum instances routinely. It additionally suggests content material intervals primarily based in your account measurement.

I point out these instruments as a result of scheduling saves time whereas sustaining consistency. You may batch-create Pins as soon as weekly as a substitute of posting day by day.

Managing Your Pinterest Content material

Find out how to Delete a Pin

Eradicating Pins completely deletes them from Pinterest. This motion can’t be undone, so confirm you wish to delete earlier than confirming.

Delete a Pin from desktop:

1. Navigate to your profile and discover the Pin
2. Click on on the Pin to open it
3. Click on the three dots (…) within the nook
4. Choose “Delete Pin” from the dropdown menu
5. Affirm deletion within the popup window

Delete a Pin from cell:

1. Open your profile within the Pinterest app
2. Faucet the Pin you wish to take away
3. Faucet the three dots (…) within the nook
4. Faucet “Delete Pin”
5. Affirm by tapping “Delete” once more

Deleted Pins disappear from all boards the place you saved them. If different customers saved your Pin to their boards, these copies stay seen however lose attribution to your account.

Find out how to Archive Pins As a substitute

Take into account archiving as a substitute of deleting. Archive Pins by shifting them to a secret board. This preserves the Pin whereas hiding it from public view. You may restore archived Pins later by shifting them again to public boards.

Widespread Questions About Posting on Pinterest

Is it free to publish on Pinterest?

Sure, posting on Pinterest is totally free for all customers. You may create Pins, boards, and share content material with out paying charges. Pinterest affords non-compulsory paid promoting options, however natural posting requires no cost.

How do I get began on Pinterest as a newbie?

Begin by making a free account, then construct boards organized by pursuits or subjects. Save Pins you want, comply with different customers and boards, and progressively create your individual Pins utilizing pictures and descriptions. Use key phrases in titles and descriptions to enhance discoverability. Be taught extra about utilizing Pinterest for enterprise development.

What’s the easiest way to share my artwork on Pinterest?

Add your paintings as a Pin by choosing “Create” and selecting “Create a Pin.” Add a high-quality picture, write a descriptive title with key phrases (as much as 100 characters), embody an in depth description (as much as 500 characters), and hyperlink to your portfolio or web site if desired. Arrange your artwork into themed boards for higher visibility.

Can I edit a Pin after publishing it?

Sure, you may edit your Pin title, description, hyperlink, and board placement after publishing. Click on or faucet the Pin, choose the three dots (…) menu, and select “Edit Pin.” Modifications save routinely while you replace the data.

Ought to I exploit a private or enterprise Pinterest account?

Use a enterprise account if you happen to plan to advertise merchandise, providers, or drive web site site visitors. Enterprise accounts get free analytics, Wealthy Pins, and promoting choices.

Private accounts work advantageous for informal pinning with out enterprise objectives. You may convert a private account to enterprise at any time—the change is free and takes about 2 minutes.

Private accounts can nonetheless publish Pins, however you’ll miss out on useful information and enhanced options that assist your content material carry out higher.

How usually ought to I publish on Pinterest?

Publish at the least one high-quality Pin day by day for constant outcomes. Pinterest’s algorithm favors common exercise over sporadic posting. New accounts ought to purpose for 3-5 Pins per day through the first month to construct momentum, then preserve 1-3 day by day Pins.

What file codecs does Pinterest settle for?

Pinterest accepts PNG, JPG, and JPEG for pictures. Movies must be .mp4 or .mov format. Pictures must be underneath 20MB, and movies underneath 2GB. Really useful dimensions are 1000 x 1500 pixels (2:3 facet ratio) for optimum show.

Your Subsequent Steps on Pinterest

You now know precisely methods to publish on Pinterest from any system. Create your Pin, add optimized textual content, choose a board, and publish.

What issues most is consistency and high quality. Begin with one Pin day by day utilizing the optimum 1000 x 1500 pixel measurement. Write clear titles with key phrases your viewers searches for. Embrace compelling descriptions that designate what customers get.

Check totally different content material varieties over the subsequent 30 days. Strive commonplace picture Pins, movies, and carousels. Verify your analytics after two weeks to see what performs greatest. Double down on codecs that drive saves and clicks.

Most companies quit on Pinterest earlier than seeing outcomes. The platform takes time to construct momentum. Your Pins proceed reaching new customers months after posting. That’s totally different from Instagram or Fb, the place content material dies in 24 hours.

Create your first Pin immediately utilizing the desktop or cell steps above. Select your greatest visible content material, write a keyword-rich title, and publish it to a related board. One motion beats excellent planning.

Prepared for extra Pinterest methods?