Fruity Booty, the London-based lingerie and life-style model, has popped up in SoHo, Manhattan.
Based in 2017 by Hattie Tennant and Minna Bunting in 2017, the female-led model has gained a robust following for its fun-loving designs, beginning with its female-centric lingerie and increasing into swimwear in 2022, ready-to-wear (launched in levels over the previous few seasons), and new fall 2024 sleepwear assortment.
Fruity Booty’s New York pop-up store.
Courtesy of Fruity Booty/Jazz Mignone
Priced 22 kilos for the Fruity Booty fancy pants to 159 kilos for a cardigan set, the model’s playfully printed and colourful assortment has been seen on the likes of FKA Twigs, Kendall Jenner and Bella Hadid, who wore the model’s “second pores and skin” brown prime in London on Friday. Tennant advised WWD that whereas they’ve a robust United Kingdom-based buyer, additionally they have a robust following within the U.S., which was one of many causes to pop-up in New York (the model has additionally seen current development in Australia and Korea).
The cheeky label’s first “Memento Store” pop-up area brings the model’s signature ethos and deadstock and sustainably sourced model. Moreover, the area was designed to emulate a “trendy gallery tackle Italian boutiques,” Tennant advised WWD, and options its Italian seaside-inspired spring assortment alongside bestsellers.
Inside Fruity Booty’s New York pop-up store.
Courtesy of Fruity Booty/Jazz Mignone
Different highlights embrace vacationer shop-inspired embroidered baseball caps, made completely for the pop-up, and a curated assortment of equipment from Thistles, Alaire, Merrma, Talina and Swedish Stockings.
The Fruity Booty pop-up retailer in SoHo, situated at 262 Mott Avenue, will run till Sunday.
