Gabby Windey is using excessive. The star of “The Bachelor” Season 26 and “The Bachelorette” Season 19 has jumped into one other degree of fame since changing into one of many winners of “The Traitors” Season Three and going viral on TikTok along with her nonchalant, however usually philosophical movies. Now, Windey is lending her star energy to luxurious hashish model Flower by Edie Parker’s latest 4/20 marketing campaign, Excessive Achiever, revealed on Sunday.
Working carefully with Flower by Edie Parker founder Brett Heyman, Windey created a excessive school-inspired marketing campaign, the place she performed a mascot contemporary off obligation, chasing induced euphoria.
“Brett and the inventive staff had been wonderful! I really feel like they had been in a position to seize my essence so effortlessly. I at all times attempt to make the styling and story of a shoot one thing that is smart,” Windey advised WWD through electronic mail.
Gabby Windey for Flower by Edie Parker.
Courtesy of Flower by Edie Parker
Windey is seen within the pictures sporting each a bunny costume and a cheerleader uniform. “I’ve been in a mascot earlier than, however desire to be entrance and heart with pompoms,” she mentioned. The pictures have the potential to go viral on social media, like all the things else Windey says or does just lately. With greater than 1 million followers on TikTok and 1.4 million on Instagram, the tv persona has discovered the precise viewers on-line.
“It’s actually laborious to place into phrases how a lot help and love I’ve felt. I really feel like persons are actually seeing me for me and that’s such a particular (and uncommon) feeling,” she mentioned. “Like I lastly get to only be who I’m, which for a very long time I attempted to alter (i.e., being sleepy, introverted and bothered by most issues). However now I’m discovering a bunch of people who find themselves identical to me, and I had no concept they existed, so I really feel like I discovered the ladies (and gays) who get it.”
Gabby Windey for Flower by Edie Parker.
Courtesy of Flower by Edie Parker
For Brett Heyman, having a persona like Windey in a Flower by Edie Parker marketing campaign helps “destigmatize, normalize social hashish consumption and encourage folks to have interaction with Flower like another product that sparks pleasure of their lives.”
“It’s crucial that good, profitable girls like Gabby embrace the plant in a public manner. And since our heritage is a luxurious purse model, our perspective is at all times by a stupendous, elevated style lense. Our hashish merchandise and equipment are supposed to be displayed, to shock and delight, to be gifted and shared, for a superb time,” Heyman mentioned.
Emma Swanson photographed Windey for the “Excessive Achiever” marketing campaign, which incorporates a vary of Edie Parker merchandise together with The Burn shoulder bag in Sundown and The Gemstoned lighter case in Good Star. The featured product assortment ranges from $8 to $295 and is now obtainable at edieparkerflower.com.
