Wish to know what the highest Halloween costume tendencies are this yr, and get concepts and inspiration on your personal strategy to spooky season?
It will assist.
Google has launched the newest iteration of its “Frightgeist” Halloween search tendencies overview, which supplies collective insights into Google Search tendencies main as much as the occasion, together with costumes, food and drinks plans, canine costumes and extra.
Sure, that’s appropriate, trending canine costumes:

The mini-site supplies an outline of all the important thing Halloween search tendencies, which may enable you to plan for the occasion, both for your self or by way of associated promotions.

I’m sensing a theme right here, although exterior of “Ok-Pop Demon Hunters,” different costume tendencies for 2025 embody Labubu, Hen Jockey, Elphaba from “Depraved,” and The Lorax.
There’s additionally an inventory of trending couple costumes, in addition to Halloween-specific make-up, and Halloween décor, which is a brand new addition to the information (Google says the 12-foot skeleton stays a prime trending merchandise).
As famous, that would enable you to plan out your themed decorations and/or promotions, by pointing you in the suitable path of what’s well-liked, and what individuals wish to interact with this yr.
There’s additionally a fancy dress map, based mostly on U.S. search tendencies, in which you’ll choose particular states to see what’s trending in that location.

It’s just for the U.S. although. You’ll be able to’t broaden the map to different areas.
General, it’s an attention-grabbing observe of the newest Halloween search tendencies and pursuits, which can present inspiration and perception on your strategy.
I imply, it appears fairly easy this yr, proper? Simply make every thing Ok-Pop Demon Hunter themed and the crowds will comply with, with the present’s recognition driving large engagement main into the occasion.
However possibly, you may additionally use these insights to be extra unique, by deciding on an outfit that’s not listed.
You’ll be able to take a look at Google’s Frightgeist mini-site right here.