Is your model struggling to get the traction you anticipated out of your social media technique? Do you marvel when is the perfect time to publish on social media within the UK?
We now have the reply.
Understanding the optimum moments to interact your viewers is essential, and for the primary time, now we have UK-specific knowledge to information you. Whether or not you’re aiming to spice up engagement, drive conversions or develop your following, utilizing the correct posting instances can considerably enhance your social media efficiency.
We teamed up with Sprout’s Knowledge Science crew to analyse engagement knowledge from hundreds of UK companies utilizing Sprout Social. We appeared intently at practically 300 million engagements throughout 50,000 social profiles within the UK to pinpoint when content material resonates most (and least) with audiences. We then broke it down by community, supplying you with the UK’s finest instances to publish.
With 82% of the UK inhabitants utilizing social media throughout a rising variety of networks, companies can attain just about any goal demographic by means of social media advertising and marketing. You received’t be stunned to listen to, British customers are discerning. Analysis from the UK Sprout Social Index™ confirmed the standard of your services or products issues most. After that, the standard of your model’s content material and the way you have interaction with followers are what makes companies stand out to customers on social media.
The secret’s realizing the place to search out them. Should you’re not sure the place your goal market is on-line; UK social media statistics can present invaluable insights.
And the stakes couldn’t be increased.
Right this moment social media is an important enterprise operate that influences every thing from buyer expertise and gross sales to product growth and advertising and marketing.
Let’s dive into the insights and elevate your social media technique.
For network-specific optimum engagement instances, take a look at our 2025 guides:
Use the insights from this text to refine your content material schedule. However, to pinpoint the optimum posting instances in your model throughout every platform, we suggest trialling Sprout Social. Join a free trial and discover our ViralPost® function with your individual social profiles.
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Disclaimer
- Knowledge from Sprout Social consists of customers from varied plan sorts and industries inside the UK. The variety of engagements represents the overall engagements a model obtained on the particular channel throughout that hour time-frame. We suggest testing with your individual accounts to search out probably the most optimum ship instances.
Now, let’s check out the final knowledge first earlier than we soar into the specifics. We analysed practically 270 million engagements throughout 50,000 enterprise social profiles from Britain and Northern Eire, together with Twitter, Fb, LinkedIn, Instagram, Pinterest, TikTok and YouTube. So what’s the total finest time to publish on social media this yr?
Greatest instances to publish on social media within the UK
Greatest instances to publish on social media:
- Monday: 5–10 p.m.
- Tuesday: 4–8 p.m.
- Wednesday: 1–9 p.m.
- Thursday: 4–11 p.m.
- Friday: 3–10 p.m.
- Saturday: 5–6 p.m.
- Sunday: 8–10 p.m.
- Greatest day to publish on social media within the UK: Thursday
- Worst day to publish on social media within the UK: Saturday
Whereas we’ve pinpointed the prime instances for UK social media posting every day of the week, it’s essential to recognise that sure days expertise increased ranges of engagement than others. Weekdays have shorter, extra intense engagement. Weekends have longer, extra spread-out use.
That is when the perfect and worst day parts come into play. Total, Saturdays have longer intervals of low engagement on common. Social media engagement on Sundays is decrease within the morning, however will increase within the night. Customers could also be sharing weekend updates or looking for leisure earlier than the beginning of a brand new week.
Finally, when prioritising your social media efforts, understanding your particular enterprise targets, marketing campaign targets and audience is paramount.
Every social media community provides distinctive benefits and use instances. By leveraging data-driven insights, you can also make knowledgeable selections about your content material technique and channel choice, guaranteeing your message resonates successfully.
Our UK Sprout Social Index™ reveals that social media performs a vital position in how UK customers keep knowledgeable about present tendencies and cultural moments. This highlights the significance of staying attuned to evolving on-line behaviours. However be cautious when leaping on tendencies. Whereas lots of customers see a spot for it, there’s a robust minority (32%) who assume it’s cringey.
For UK companies, constructing genuine connections hinges on a deep understanding of your clients and their social media habits. By aligning your content material and platform technique with these insights, you may foster significant engagement and drive optimistic enterprise outcomes. We’re right here that can assist you navigate this panorama and optimise your social media presence for achievement within the UK and world markets.
Greatest instances to publish on Fb within the UK
Greatest instances to publish on Fb
- Monday: 4–9 p.m.
- Tuesday: 4–8 p.m.
- Wednesday: 4–8 p.m.
- Thursday: 4 p.m–9 p.m.
- Friday: 4–6 p.m.
- Saturday: 5–8 p.m.
- Sunday: 4–7 p.m.
- Greatest day to publish on Fb within the UK: Monday and Thursday
- Worst day to publish on Fb within the UK: Saturday
Fb’s continued presence within the UK’s digital sphere is plain. Regardless of perceptions that its demographic is growing older, the info signifies a considerable portion of the UK inhabitants actively engages with Fb.
Greater than 50% of the UK inhabitants are Fb customers. With robust demographics inside the 25–34 age vary, Fb is a invaluable channel for UK companies looking for to attach with their goal audiences. UK customers favour partaking with Fb within the evenings in the course of the week. Excessive engagement instances embody rush hour and into the mid-evening, really fizzling out after 9 p.m. On the weekend, engagement is decrease normally, however there‘s extra consistency throughout the day.
To maximise the impression of your Fb content material, it’s important to know when your viewers is most receptive. By utilizing knowledge, we will pinpoint the optimum instances to publish, guaranteeing your messages obtain most visibility and engagement inside the UK market.
How are different UK manufacturers utilizing Fb? Relying on their trade, manufacturers within the UK use Fb to realize a variety of targets. Retailers like M&S use the platform to construct communities and share buyer tales and behind-the-scenes content material.
Providers like The Nationwide Belief use Fb to attach with their viewers across the nation by sharing historic posts and occasion info. Charities just like the RSPCA are utilizing Fb to share animal welfare info and promote adoptions.
Greatest instances to publish on Instagram within the UK
Greatest instances to publish on Instagram:
- Monday: 12–1 p.m., 5–10 p.m.
- Tuesday: 5–6 p.m.
- Wednesday: 5–9 p.m.
- Thursday: 7–8 p.m.
- Friday: 3–10 p.m.
- Saturday: 9 a.m.–9 p.m.
- Sunday: 4–8 p.m.
- Greatest day to publish on Instagram within the UK: Sunday
- Worst day to publish on Instagram within the UK: Saturday
Instagram is a extremely visible social platform that’s a staple in our social media panorama. The very best engagement is weekday evenings with some intervals earlier within the day. Instagram sees lowest engagement on Saturdays, with excessive engagement on Sunday evenings. This increased engagement could also be when customers share their actions from the weekend or search distraction from the Sunday scaries.
So it is sensible that 63% of Instagram’s massive and lively UK person base search leisure, observe tendencies and discover their pursuits after they use the community. Instagram has over 30 million customers within the UK alone, with most of these being 18–34 yr–olds.
Instagram is a hotbed for manufacturers trying to join with a youthful viewers and talk by means of partaking visuals. That is the place the standard of your content material will stand out. What is essential right here is discovering and utilizing your model voice inside your Instagram advertising and marketing to create the kind of content material that feels genuine to your viewers.
Are you Aldi UK, leaning into social media humour? Or a vogue model like Subsequent, leaning into the rising marketplace for social commerce within the UK. Or one thing else totally?
All of this factors to Instagram being a terrific place for UK companies to construct model consciousness, drive engagement and join with their audience by means of visible content material.
Greatest instances to publish on LinkedIn within the UK
Greatest instances to publish on LinkedIn
- Monday: 4–6 p.m.
- Tuesday: 4–5 p.m.
- Wednesday: 4–5 p.m.
- Thursday: 3–7 p.m.
- Friday: 10–11 a.m.
- Saturday: 9–11 a.m.
- Sunday: 8 a.m.–10 p.m.
- Greatest day to publish on LinkedIn within the UK: Thursday
- Worst day to publish on LinkedIn within the UK: Sunday
LinkedIn within the UK is likely one of the largest markets for LinkedIn globally and is a strong setting for networking, lead era and content material advertising and marketing. For a lot of British B2B firms, LinkedIn advertising and marketing is important for constructing trade connections, producing leads and establishing themselves as thought leaders of their subject.
To nobody’s shock, this enterprise networking platform sees probably the most engagement in the course of the working week and enterprise hours within the UK. Though LinkedIn’s use has developed past a digital resume and discovering your subsequent position, it’s actually hottest within the afternoon and early night Mondays to Fridays. We additionally see some engagement on Saturday morning. Though now we have included an extended vary of engagement on Sunday, the speed is low compared to the remainder of the week.
UK companies are more and more utilising the platform for content material advertising and marketing, sharing trade insights and firm tradition in addition to recruitment functions. Tech giants like BT and Vodafone use LinkedIn to showcase their progressive initiatives, promote firm tradition and recruit expert professionals.
LinkedIn remains to be a key device for networking. UK professionals are actively utilizing it to attach with others and influencers, making it much more essential within the UK enterprise world. B2B manufacturers are more and more leveraging the community for its worker advocacy capabilities to get their content material seen by a wider viewers.
Greatest instances to publish on TikTok within the UK
Greatest instances to publish on TikTok:
- Monday: 6–8 p.m.
- Tuesday: 5–11 p.m.
- Wednesday: 7 p.m.–12 a.m.
- Thursday: 4–10 p.m.
- Friday: 8–9 p.m.
- Saturday: 5–6 p.m.
- Sunday: 6–8 p.m.
- Greatest day to publish on TikTok within the UK: Thursday
- Worst day to publish on TikTok within the UK: Saturday
TikTok has quickly turn out to be a dominant power within the UK’s social media panorama, notably amongst youthful demographics. Weekdays are the most well-liked, however in comparison with different networks, engagement instances lengthen additional into the evening as much as midnight on Wednesdays. That is the one community that has excessive engagement that late.
With a considerable person base of 24.8 million, TikTok’s recognition is fueled by its partaking short-form video format. TikTok’s UK demographic is skewed in the direction of the 18–34 age vary who’re most lively on the community.
This Gen Z and Millennial person base depends on the community for leisure, development discovery and inventive expression.
This makes TikTok a vital platform for companies looking for to attach with audiences on this demographic by means of genuine and visually compelling content material. Retailers like JD Sports activities have embraced TikTok’s trend-driven nature, utilizing challenges and influencer collaborations to showcase their merchandise and join with youthful audiences.
Greatest instances to publish on X (previously Twitter) within the UK
Greatest instances to publish on X
- Monday: 3–6 p.m.
- Tuesday: 3–6 p.m.
- Wednesday: 1–9 p.m.
- Thursday: 4–11 p.m.
- Friday: 5–6 p.m.
- Saturday: 2–3 p.m., 5–6 p.m., 7–8 p.m.
- Sunday: 3–7 p.m.
- Greatest day to publish on X (previously Twitter) within the UK: Sunday
- Worst day to publish on X (previously Twitter) within the UK: Saturday
Regardless of a declining UK advert attain, X (previously Twitter) stays a key participant within the UK’s digital dialog. It continues to function a dynamic platform for real-time information, public discourse and focused communication. Whereas its person base is various, with a notable presence amongst Millennials and Gen X, it’s notably valued for its immediacy.
X bucks the development as the one community the place Sunday is the day with probably the most engagement. After that, Mondays to Thursday from afternoon to late night are the most well-liked instances. There’s decrease engagement on Fridays and the bottom total engagement on Saturday.
UK companies and organisations leverage X for public relations, customer support and sharing well timed updates, reflecting its position as a significant device for staying knowledgeable and interesting in present occasions. An awesome instance of that is the BBC, who use X to disseminate breaking information, present real-time updates on present occasions and have interaction in public conversations. In addition they use it to advertise their varied packages and companies.
Regardless of evolving social media tendencies, X continues to offer a invaluable avenue for reaching particular audiences and collaborating in real-time conversations inside the UK market.
Greatest instances to publish on YouTube within the UK
Greatest instances to publish on YouTube:
- Monday: 7–8 p.m.
- Tuesday: 7–8 p.m.
- Wednesday: 7–8 p.m.
- Thursday: 7–8 p.m.
- Friday: 7–8 p.m.
- Saturday: 7–8 p.m.
- Sunday: 7–8 p.m.
- Greatest day to publish on YouTube within the UK: Thursday
- Worst day to publish on YouTube within the UK: Saturday
Relating to YouTube posting instances within the UK, it’s pretty constant: 7 to eight p.m. is usually if you’ll see the best engagement, as that’s when most viewers are settling in. Thursdays are usually probably the most lively days for engagement, whereas Saturdays sometimes expertise decrease viewership. So, whilst you’ll possible get good outcomes posting in that night window day by day, Thursdays are your prime alternative. Saturdays could be finest reserved for much less vital content material.
UK companies and creators use YouTube for quite a lot of functions, from sharing academic tutorials to constructing leisure channels. The Physique Coach, Joe Wicks has constructed an enormous following by offering free exercise movies and selling wholesome existence.
The Royal Establishment makes use of YouTube to ship partaking science lectures and demonstrations. These examples mirror YouTube’s position as a significant device for content material creators and types looking for to attach with audiences and share invaluable info.
Regardless of evolving social media tendencies, YouTube continues to offer a invaluable avenue for reaching particular audiences and collaborating in long-form content material creation inside the UK market.
Easy methods to discover your finest time to publish on social media
We’ve taken nice care to give you probably the most correct knowledge on the perfect instances to publish on social media inside the UK. Whereas this knowledge will undoubtedly be directionally useful, it’s primarily based on averages throughout a variety of UK companies and industries. However what if I instructed you there’s a method to pinpoint the proper posting instances in your model, utilizing your individual social media knowledge?
There may be, and you’ll attempt it totally free.
Sprout’s patented ViralPost® know-how makes use of knowledge out of your model’s social media profiles to find out the perfect instances to publish. This algorithm powers our Optimum Ship Instances function, out there in Skilled and Superior plans. Our machine studying functionality is all the time bettering to assist manufacturers uncover insights sooner and work extra successfully.
With options like publish tagging and cross-network reporting, you may analyse parts like publish creator or content material kind and see how your posting instances impression your social success.
Step 1: Begin your free Sprout Social trial. Simply enroll with what you are promoting electronic mail and join your social media profiles. It will personalise the Optimum Ship Instances function to your viewers’s engagement patterns.
Step 2: Compose your message and choose networks. Open the Compose window in Sprout, craft your publish and select the networks the place you need to publish.
Step 3: Schedule with Optimum Ship Instances. Subsequent to “When to publish,” choose “Particular Days and Instances” to see the Optimum Ship Instances. Select a steered time, indicated by stars, for increased engagement.
Step 4: Finalise and publish. Add a compelling message, visuals and related hashtags. Schedule your publish to publish on the chosen Optimum Ship Time.
ViralPost® repeatedly refines these options, saving you time and letting you give attention to creating nice content material.
Begin a free Sprout Social trial
Profiting from finest instances to publish on social media within the UK
Maximising your social media impression within the UK requires a strategic method to posting instances. Whereas knowledge insights like this present invaluable steerage on peak social media engagement intervals, understanding your particular viewers’s behaviour is paramount.
Bear in mind, optimum posting instances are only one piece of the puzzle. Constant publish frequency and high-quality, related content material are equally essential for constructing a robust on-line presence. To make sure your technique is actually efficient, depend on your bands personal knowledge to refine your posting schedule and content material technique. This mix of well timed posting, constant frequency, and high quality knowledge will permit you to obtain optimum leads to the aggressive UK social media panorama.
How Sprout gathered the info
We all know you could be curious concerning the supply of our knowledge. Sprout Social’s Knowledge Science crew made this report by 270 million engagements throughout 50,000 social profiles within the UK. This evaluation covers Twitter, Fb, LinkedIn, Instagram, Pinterest, TikTok and YouTube. Our Knowledge Science crew then processed and synthesised this knowledge to create the insights shared on this article.
Presently, we don’t have particular UK engagement knowledge for Threads.
Greatest instances to publish on social media globally
Are you concentrating on a worldwide viewers? We might help there too, with our world finest instances to publish knowledge:
Greatest instances to publish on social media in 2025
Greatest instances to publish on Fb in 2025
Greatest instances to publish on Instagram in 2025
Greatest instances to publish on LinkedIn in 2025
Greatest instances to publish on TikTok in 2025
Greatest instances to publish on X (FKA Twitter) in 2025
Take the guesswork out of posting instances with Sprout
Finally, mastering the timing of your social media posts within the UK market is pivotal for slicing by means of the digital noise. Our evaluation, gives a data-backed blueprint for reaching your viewers at their peak engagement. Whereas social media algorithms are ever-evolving, these insights supply a strong place to begin for maximising your content material’s impression. By integrating these findings into your technique, you may optimise your posting schedule and foster stronger connections together with your UK viewers, driving tangible leads to a aggressive on-line house.
