Rhode’s newest accent guarantees to be simply as common as its viral telephone case.
In a marketing campaign to advertise her new Lemontini Peptide Lip Tint Wednesday, Hailey Bieber posed in a black bikini accessorized with a customized gold stomach chain adorned with the identify of her billion-dollar magnificence firm.
The nifty piece is designed particularly to carry Rhode’s common peptide lip therapies — and whereas it’s unclear whether or not it’ll be produced on the market, Bieber’s followers are already begging for their very own.
“Lady that stomach chain with the peptide lip tint is just too iconic omagash! 👏👏👏 Advertising at all times slays!!!!” one commented on Rhode’s Instagram put up.
“good day the rhode stomach chain??? Want,” one other added.
“please launch the waist chain too!!” a 3rd wrote.
“lemontini is a shimmery, sheer gold gloss that smells like a candy, citrusy lemon cocktail,” Rhode captioned the Instagram put up saying the launch.
“filled with nourishing skincare substances, our method quenches dry lips with hydration—good for decent, sunny days.”
Bieber has a observe document of pioneering one-of-a-kind beauty-focused merchandise, such because the aforementioned Rhode telephone case, which was launched final February.
Husband Justin Bieber even copied the genius invention for his new style line, SKYLRK — however as an alternative of cradling lip gloss, his is supposed to carry a joint.
“Workin on the moldingggggggggggggg please approve this concept @haileybieber lmfao,” Justin captioned an Instagram put up showcasing his creation.
In keeping with one other Instagram carousel, it appears Rhode’s fan-favorite telephone case can be dropping in the identical sunny lemontini shade.
The businesswoman’s new stomach chain follows Rhode’s billion-dollar deal with E.l.f., which was introduced on the finish of Might.
“The $1 billion deal is comprised of $800 million of consideration payable at closing in a mixture of money and inventory, topic to customary changes, and an extra potential earnout consideration of $200 million based mostly on the long run progress of the model over a three-year timeframe,” a press launch acknowledged.
