All roads result in Sephora.
Hailey Bieber’s Rhode magnificence model launched at Sephora on Thursday, marking the primary time her merchandise have ever been accessible at one other retailer.
The 16-product launch consists of viral standouts like her Peptide Lip Tint — accessible in each a transparent model and 7 shimmery shades — and the Pocket Blush, her first foray into shade cosmetics.
“For me, with a blush, bringing life to the cheeks will improve the entire face,” she advised Glamour of the latter when it launched final 12 months.
Her signature skincare merchandise are additionally stocked on the magnificence large, together with the Glazing Milk — a wealthy, hydrating essence — Glazing Mist, Peptide Glazing Fluid and Barrier Restore Cream.
When Web page Six Type & Buying Director Elana Fishman first put the latter to the check, she discovered it stored her face “dewy and moisturized all day and all night time slightly than totally absorbing in only a few hours’ time.”
Whereas Bieber first launched her label with simply three merchandise in 2023, she’s continued to develop the vary within the years since, dropping every thing from lip liners to viral cellphone circumstances.
The Sephora launch comes months after she signed a billion-dollar deal with E.l.f. Cosmetics, saying on Instagram: “I discovered a like-minded disruptor with a imaginative and prescient to be a unique form of firm that believes in massive concepts and innovation in the identical manner that I do and can assist us proceed to develop the model.”
So gab your iPhone case with the lip gloss on it; it’s sure to be a giant 12 months for Rhode.
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This text was written by Hannah Southwick, Commerce Author/Reporter for Web page Six Type. Hannah spies offers on really inexpensive celebrity-worn types, places Hollywood’s favourite labels to the check and finds the magnificence merchandise that maintain stars pink carpet-ready. She consults stylists and trade execs — together with celebs themselves — for firsthand product suggestions, development predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA As we speak and Parade.
