Zales‘ newest marketing campaign, dubbed “Personal it,” goals to have a good time a brand new era of customers.
On Wednesday in New York, the model bought a celebration of its personal.
Halle Bailey, musician of “The Little Mermaid” fame, hosted a fete for the model and its marketing campaign launch, which counted Hari Nef, Ella Hunt and Pritika Swarup as visitors, along with Zales’ president Kecia Caffie and inventive director Lionel Cipriano.
For “Personal it,” the model tapped filmmaker Marie Schüller to direct, and it was lensed by photographer Hannah Sider.
Zales has been casting a a lot wider internet as of late, beginning with a advertising and marketing rebrand in late 2023, an ensuing marketing campaign, and a collaboration with Prince Tennis for the U.S. Open in 2024.
On the time of the 2023 rebrand, Caffie mentioned, “The shoppers immediately actually worth real, actual connections of their relationships, but additionally of their relationships they’ve with organizations. As we delved into that, we thought that there was an actual alternative to be a bit of messier in the best way we introduced ourselves to the shopper, so not essentially displaying probably the most excellent moments in life.”
The model’s new assortment follows that ethos. Among the many new collections are Stellar Attract, which incorporates lab-grown diamonds, and Whimly by Zales at softer value factors of stackable merchandise. Each had been on show on the occasion, in addition to Zales Necessities.
“Jewellery is for each event — morning espresso, canine walks, even the fitness center,” Cipriano mentioned in an announcement. “We’re right here to make effective jewellery easy, wearable and unapologetically you. No guidelines, simply gorgeous items that suit your life.”
