Eleventy has introduced its distinct tackle summer time wardrobing to London.
On Thursday, the Italian luxurious model opened a pop-up at Harrods for its summer time capsule, Eleventy Seashore Membership. The launch contains 5 devoted window shows for the gathering that gives a variety of linen items for women and men.
“Mixing innovation with custom, Eleventy Seashore Membership marks a brand new chapter — an invite to discover a world of refined resortwear, the place Italian tailoring, consolation and craftmanship mix,” stated Marco Baldassari, Eleventy’s cofounder and artistic director. “This particular showcase represents a seasonal assertion of favor and displays our dedication to redefining trendy Italian luxurious on a worldwide stage. Harrods is a showcase of excellence, and we’re proud to current an enticing assortment and expertise that authentically expresses the values and high quality of our model.”
The pop-up provides consumers a curated in-store expertise that features embroidery providers, connoisseur Italian espresso and artisan goodies. Guests are additionally invited to take Polaroids within the store as a memento from their go to.
“Eleventy has constructed a robust and constant following at Harrods by providing a up to date expression of Italian refinement — clear traces, easy tailoring and an innate sense of ease,” stated Simon Longland, director of shopping for, trend at Harrods. “The Seashore Membership idea evolves that imaginative and prescient with a seasonal relevance our clientele instantly connects with. It’s elevated, refined, wearable and completely aligned with the life-style of our shoppers.”
The gathering will likely be on show at Harrods via June 11 and also will be provided on-line.
Eleventy was based in 2007 by Baldassari, Paolo Zuntini and Andrea Scuderi. In 2022, the model acquired a monetary infusion from its dad or mum firm, VEI Capital (an funding car belonging to PFH — Palladio Holding) and a monetary group from the Center East that helped foster worldwide enlargement and speed up its retail enlargement.
