Instagram stays one in every of Australia’s high social networks for manufacturers to attach with actual folks, and actual affect issues.
With 3 in 5 Australian lively on Instagram, the chance to attach along with your viewers by influencer advertising and marketing is very large. However when 1000’s of creators publish every day, discovering the suitable companions who align along with your model and drive affect requires greater than guesswork.
Listed below are 25 of essentially the most impactful Australian Instagram creators in 2025, spanning macro, micro and nano attain. From health gurus to on a regular basis storytellers, these influencers have engaged communities that manufacturers need to work with.
Plus, suggestions that will help you spot real affect, keep away from widespread pitfalls and run campaigns that ship outcomes.
10 must-know Australian Instagram influencers in 2025 (fast picks)
To get began, take a look at 10 of Australia’s most distinguished Instagram influencers throughout various attain.
Sprout helps you select influencers with actual affect. Sprout Social’s Influencer Advertising and marketing platform offers you an entire view of each influencer. Dig into every profile to evaluate viewers alignment, engagement high quality and marketing campaign outcomes with confidence. With numerous social knowledge factors and superior filtering instruments at your fingertips, it’s simpler to seek out genuine companions who’re the suitable match on your model and your targets.
1. Chloe Morello (@chloemorello)
Supply: Instagram
- Followers: 1.1M
- Area of interest: Magnificence, way of life, journey
Chloe Morello is a widely known Australian magnificence influencer who has grown her Instagram presence over a decade. Her content material options a mixture of make-up tutorials, skincare suggestions and way of life content material. She is understood for her approachable and genuine fashion, typically sharing her favorite merchandise and private tales along with her viewers.
2. Kayla Itsines (@kayla_itsines)
Supply: Instagram
- Followers: 15.7M
- Area of interest: Health, well being, wellness
Kayla Itsines is an Australian health icon recognised worldwide for her exercise applications and motivational content material. As a private coach and co-creator of the Sweat app, she promotes an inclusive and empowering strategy to health, specializing in energy and well being somewhat than simply aesthetics. Kayla shares exercise routines, vitamin recommendation and transformation tales, constructing a supportive neighborhood of tens of millions.
3. Tammy Hembrow (@tammyhembrow)
Supply: Instagram
- Followers: 17.1M
- Area of interest: Health, style, motherhood
A distinguished health influencer and entrepreneur from Australia, Tammy Hembrow is known for her intense exercises and stylish way of life posts. Past health, she showcases her style line and shares candid moments about motherhood, balancing enterprise and household life. She has constructed a world following by combining health motivation with relatable every day life content material.
4. Shani Grimmond (@shanigrimmond)
Supply: Instagram
- Followers: 1.2M
- Area of interest: Magnificence, style, way of life
Shani Grimmond is an Australian magnificence and way of life influencer recognized for make-up tutorials, style content material and way of life vlogs. She can also be the founding father of the swimwear model Sylk Swim. Shani’s content material is genuine, relatable and trendy, interesting to a broad feminine Australian viewers.
5. Michael Finch (@michaelfinch)
Supply: Instagram
- Followers: 732K
- Area of interest: Meals, cooking, way of life
Michael Finch is a Brisbane-based chef and content material creator greatest recognized for participating cooking movies and food-related content material. He gained TikTok’s Meals Creator of the 12 months award in 2024, highlighting his recognition and affect within the area. Michael shares recipes, cooking suggestions and way of life moments on Instagram that resonate with meals lovers and residential cooks alike. A lot of his followers got here from his early days as a magnificence influencer—he’s additionally notably greatest mates with Shani Finch.
6. Luke Springer (@iam.mrluke)
Supply: Instagram
- Followers: 951K
- Area of interest: Schooling, comedy, way of life
Luke Springer is a major college instructor and content material creator from Adelaide who’s constructed an enormous following by sharing hilarious and heartwarming glimpses into classroom life. His content material highlights the highs, lows and occasional chaos of educating younger children, with a mixture of relatable skits, storytelling and academic commentary.
7. Antoinette Marie (@sydneyfashionblogger)
Supply: Instagram
- Followers: 1M
- Area of interest: Style, luxurious, way of life
Antoinette Marie, recognized on-line as “Sydney Style Blogger,” is one in every of Australia’s unique Instagram style influencers. With a decade-long profession in content material creation, she’s recognized for curating luxe seems to be, designer wardrobe styling and high-end style inspiration. Antoinette blends aspirational glamour with real-world relatability, typically sharing glimpses into her travels and private life. Her web page is a go-to for style lovers in search of elevated fashion and timeless aesthetics.
8. Josh Miller (@itsjoshmiller)
Supply: Instagram
- Followers: 99.8K
- Area of interest: Household, images, way of life
Josh Miller is a Melbourne-based content material creator recognized for sharing genuine glimpses into his household life, images and way of life. As a stay-at-home dad, he provides a relatable perspective on parenting, typically that includes moments together with his spouse, influencer Steph Claire Smith, and their son Harvey.
9. Connie (Foodie or Fatty) (@foodie_or_fatty)
Supply: Instagram
- Followers: 66.9K
- Area of interest: Meals, opinions, way of life
Connie, often known as “Foodie or Fatty,” is a Melbourne-based content material creator and full-time physician who provides candid meals opinions and showcases quite a lot of eating experiences throughout the town. Her Instagram options a mixture of fashionable meals spots, hidden gems and private anecdotes, offering her viewers with genuine insights into Melbourne’s vibrant meals scene.
10. Arpita Chawla (@arpitachawlaa)
Supply: Instagram
- Followers: 116K
- Area of interest: Style, way of life, magnificence
Arpita is a Melbourne-based content material creator recognized for her fashionable style selections, magnificence suggestions and way of life content material. Her Instagram showcases a mix of curated outfits, make-up tutorials and private moments, resonating with a various viewers. Arpita’s content material typically displays her Indian heritage. She collaborates with numerous manufacturers, sharing genuine opinions and experiences along with her followers.
The Australian Instagram influencer panorama
Instagram has a large presence in Australia, with round 14 million customers tapping in every day. However it’s greater than a social community, it’s a strong driver of social commerce—40% of Australian customers now flip to Instagram to find and purchase merchandise.
The community’s algorithm balances pictures, movies, Reels, Tales and Discover content material to maintain feeds contemporary and interesting. Nevertheless, Reels continues to develop as the important thing format for discovery and model attain.
For entrepreneurs, Instagram influencer campaigns stay extremely efficient: 78% say posts ship the perfect outcomes, adopted intently by Tales and video content material.
So what about viewers dimension? Micro-influencers, particularly ladies aged 18 to 24, are likely to generate the best engagement, proving that authenticity and area of interest matter most to Australian shoppers.
Manufacturers that keep related to native tradition and tendencies stand out. A staggering 93% of Australian anticipate manufacturers to maintain up with cultural moments, and 36% say real interactions make a model memorable.
Native influencers perceive native tradition and tendencies, so that they add belief to reside model activations, each digital and in-person. 80% of shoppers are prepared to purchase from manufacturers that associate with influencers past social media—assume in-person occasions, model journeys and extra.
Partnering with the suitable influencers who can communicate to native communities and are culturally conscious goes a good distance.
Easy methods to discover the suitable Australian Instagram influencer
Outline your marketing campaign targets
Setting clear targets is vital. Virtually 70% of entrepreneurs have used influencer advertising and marketing to construct model consciousness and drive engagement. Understanding whether or not you need consciousness, conversions or community-building helps goal influencers whose audiences align with these targets. 
Use Sprout Social’s Influencer Advertising and marketing platform to type creators based mostly in your most vital marketing campaign targets. You can too filter by viewers demographics, content material efficiency, previous model partnerships and extra.
Viewers, authenticity and engagement
Follower numbers don’t inform the entire story. Real engagement issues extra. 66% of Australians need manufacturers to be clear about their values, that means influencers who constantly share genuine, value-driven content material usually tend to earn viewers belief and drive actual engagement.
You should utilize the Influencer Advertising and marketing platform to establish which creators can drive outcomes. Transcend surface-level stats and entry detailed efficiency analytics for engagement charges, viewers progress tendencies and historic marketing campaign outcomes.
Consider model security and status
Model security is non-negotiable. Sprout permits customers to display Creator Profiles for previous controversies and make sure that influencers collaborate constantly. This protects your model from reputational dangers.
Monitor previous collaboration efficiency
Search for influencers with confirmed outcomes. Sprout Social’s Influencer Advertising and marketing instrument can present analytics on attain, engagement and viewers demographics from earlier campaigns, serving to you expect ROI and keep away from pricey mismatches.
Keep forward of tendencies and platform adjustments
Instagram’s algorithm and options evolve quickly. Influencers leveraging codecs like Reels, Tales and Buying generate higher viewers engagement. Working with creators who adapt shortly retains campaigns related and sensible.
Use instruments to streamline
Sprout Social’s Influencer Advertising and marketing platform lets you uncover appropriate creators by aggregating viewers insights, engagement metrics, model security checks and collaboration histories—multi functional place—simplifying influencer administration and boosting marketing campaign success.
25 standout Instagram personalities in Australia
To finish the checklist of 25, listed here are 15 extra Australian Instagram influencers to observe this 12 months—damaged into macro, micro and nano attain. Australian macro Instagram influencers
11. Emily Skye (@emilyskyefit)
Supply: Instagram
- Followers: 2.7M
- Area of interest: Health, well being, wellness
Emily Skye, a health influencer and private coach from the Gold Coast, motivates her followers with exercise plans, vitamin recommendation and way of life content material. Her Instagram promotes a balanced, sustainable strategy to well being and health, specializing in empowerment and lifelike goal-setting. Emily’s content material emphasises psychological well-being alongside bodily well being, encouraging followers to embrace a holistic strategy to wellness.
12. Tara Milk Tea (@taramilktea)
Supply: Instagram
- Followers: 1.4M
- Area of interest: Style, journey, way of life
Tara is an Australian influencer recognized for her fascinating content material that blends style, journey and way of life. Her Instagram options gorgeous images from her international adventures, fashionable outfit inspirations and glimpses into her every day life. Tara’s aesthetic and storytelling have garnered her a devoted following, making her a distinguished determine within the influencer neighborhood.
13. Lauren Curtis (@lozcurtis)
Supply: Instagram
- Followers: 1.1M
- Area of interest: Magnificence, make-up, way of life
Lauren Curtis is an Australian magnificence influencer well-known for her make-up tutorials, product opinions and way of life content material. Specializing in pure seems to be and approachable magnificence suggestions, Lauren’s Instagram resonates with followers in search of down-to-earth magnificence recommendation and elegance inspiration. Her authenticity and relatability have contributed to her enduring recognition within the magnificence neighborhood.
14. Nathan McCallum (@nathan)
Supply: Instagram
- Followers: 784.2K
- Area of interest: Health, motivation, way of life
Nathan McCallum is a health coach and influencer who shares energy coaching exercises, vitamin suggestions and motivational content material. He evokes his followers to pursue health targets with dedication and a optimistic mindset. However past health, Nathan is a way of life and males’s style influencer, too.
15. Chloe Szepanowski (@chloeszep)
Supply: Instagram
- Followers: 558.3K
- Area of interest: Wellness, motherhood, way of life
Chloe Szepanowski is an Australian influencer and entrepreneur specializing in holistic well being, aware dwelling and motherhood. She co-founded the activewear model Szep and the wellness platform Nicely Net, reflecting her dedication to selling a balanced and conscious way of life. Chloe shares insights into power therapeutic, self-care practices and her experiences as a mom, inspiring her viewers to embrace wellness in all facets of life.
16. Kentaro Yoshida (@kentaro_yoshida)
Supply: Instagram
- Followers: 118.5K
- Area of interest: Illustration, surf tradition, Japanese-Australian way of life
Kentaro is a Japanese-Australian illustrator whose artwork is impressed by coastal dwelling, surf tradition and Japanese heritage. His Instagram is a vibrant feed of mural work, industrial collabs and behind-the-scenes sketches, all underpinned by his signature hand-drawn fashion. He’s labored with main Australian manufacturers like Billabong and Common Pants, and provides a laid-back, visible storytelling expertise that resonates with youth tradition and way of life audiences.
Australian micro Instagram influencers
17. Deborah Aldridge (@debbizi)
Supply: Instagram
- Followers: 86.4K
- Area of interest: Health, yoga, vitamin
Deborah Aldridge is a Sydney-based nutritionist and yoga teacher recognized for her holistic strategy to well being and wellness. With a background in complicated trauma remedy and a concentrate on inclusive, trauma-informed yoga practices, she provides a singular mix of bodily health and psychological well-being.
18. Khanh Nguyen (@genghiskhanh)
Supply: Instagram
- Followers: 82.4K
- Area of interest: Meals, recipes, Vietnamese-Australian delicacies
Khanh Nguyen is an award-winning chef and meals creator recognized for sharing scrumptious Vietnamese-Australian recipes on Instagram. Past his fine-dining background as Government Chef at King Clarence, he instantly brings his ardour for cooking to his followers by easy-to-follow recipes, meals styling and vibrant kitchen moments. His content material blends skilled culinary experience with approachable dwelling cooking.
19. Canna Campbell (@sugarmammatv)
Supply: Instagram
- Followers: 70.1K
- Area of interest: Meals, way of life, recipes
Canna Campbell is a meals and way of life creator recognized for her contemporary, approachable recipes and vibrant meals images. She shares a mixture of wholesome meals and indulgent treats, typically that includes seasonal and domestically sourced substances. Her content material resonates with followers on the lookout for easy-to-make recipes with a artistic twist, making her a go-to for meals and way of life manufacturers.
20. Belinda Norton (@belinda.n.x)
Supply: Instagram
- Followers: 61.1K
- Area of interest: Well being & health, wellness, household
Belinda Norton is a well being and health educator, private coach and creator based mostly in Gold Coast, Australia. With over 24 years of expertise, she specialises in sustainable well being practices for girls and households. Belinda shares sensible wellness recommendation, exercise routines and nutritious recipes to encourage others to guide balanced and wholesome lives. Her content material resonates with people in search of lifelike approaches to health and well-being, particularly for busy mother and father.
Australian nano Instagram influencers
21. Riley Beven (@rileyinmelb)
Supply: Instagram
- Followers: 7.6K
- Area of interest: Life-style, style, content material creation
Riley Beven is a Melbourne-based content material creator recognized for his participating way of life and style content material. By means of his Instagram, he shares curated outfits, private experiences and insights into his every day life, resonating with a various viewers. Riley’s approachable fashion and genuine voice have garnered him a devoted following, making him a notable determine within the Australian influencer scene.
22. Elly Hudson (@ellymhudson)
Supply: Instagram
- Followers: 3.8K
- Area of interest: Life-style, style, enterprise
Elly Could Hudson is an Australian influencer who shares her private fashion, way of life moments and insights into her every day life on Instagram. Her content material typically options style inspirations, journey experiences and private reflections, connecting with followers who admire authenticity and relatability. Elly’s participating presence and real strategy have established her as a revered Australian nano-influencer.
23. Keli Mackean (@perth_mum_vibes)
Supply: Instagram
- Followers: 5.7K
- Area of interest: Household, way of life, parenting
Keli Mackean paperwork her journey as a Perth-based mum, combining way of life suggestions with parenting insights. Her content material is grounded in authenticity, interesting to native households and fogeys on the lookout for trustworthy, real-life experiences and recommendation.
24. Hannah Marie (@hannahmariemp)
Supply: Instagram
- Followers: 4.6K
- Area of interest: Life-style, images, motherhood
Hannah Marie is a Perth-based content material creator, photographer and advertising and marketing skilled. As a mom of two, she shares genuine glimpses into her household life, providing relatable parenting moments and way of life insights. Her content material resonates with followers in search of real-life experiences and sensible recommendation on balancing household, work and private passions.
25. Jessica Rose Phipps (@jessrosephipps)
Supply: Instagram
- Followers: 3.4K
- Area of interest: Style, way of life, aesthetics
Jessica Rose Phipps is a style and way of life content material creator recognized for her minimalist aesthetic and curated fashion. Her Instagram incorporates a mix of outfit inspirations, magnificence suggestions and way of life moments, resonating with followers who admire clear, cohesive visuals. Jess’s content material typically showcases her fashion, providing a glimpse into her every day life and style selections.
Elevate your model with Australian Instagram influencers
Instagram influencers in Australia supply distinctive entry to engaged audiences that may assist your model develop authentically.
Utilizing Sprout Social’s AI-powered Influencer Advertising and marketing platform, you may shortly discover and consider influencers with clear, data-backed insights, saving time and serving to you make smarter choices.
Prepared to chop by influencer noise and work with creators who genuinely suit your targets?
Take our product tour right here.
