LONDON — Hoka is on the run after the success of its pop-up retailer in east London.
The Deckers Manufacturers label is now one of many official companions for the Hackney Half, an annual half-marathon held within the London borough of Hackney.
Hoka might be staging quite a lot of actions on Sunday for the half-marathon.
A Run Cease On-The-Go pop-up cart might be positioned on the way in which to the beginning line, offering runners with last-minute necessities, together with pins, plasters, chafing gel, power gels and candy treats.
There’s additionally an interactive Instagram second for runners dubbed the FlyZone, the place runners can soar to high-five the digicam.
Becoming a member of in on the enjoyable, Lime, the electrical scooters and bikes firm, might be giving out 750 free codes without spending a dime 15-minute rides on their scooters or bikes. Codes might be distributed on the Run Cease pop-up and on the Instagram account @real_housewives_of_clapton.
Through the day, Hoka might be taking on the pub The London Fields, the place they are going to be establishing The Chicken Tavern, an area for racers and supporters to hang around for an after social gathering.
Athene, the London run membership, might be enjoying DJ units from a rotation of musicians from their neighborhood, whereas Unhealthy Cat Membership will open a tattoo station for the day.
Hoka has been doubling down on its efforts in London.
“Neighborhood engagement is a large focus for us as a model, not solely in London however throughout all our key cities globally. Hoka sponsors two main operating occasions, the London Winter 10k and Hackney Half, that are two moments for us to centralize our neighborhood exercise and supply an elevated expertise for run communities,” stated Cynthia van der Moolen, advertising and marketing director of Europe, Center East and Africa for Hoka in January.
