Hole Goes Premium With GapStudio by Zac Posen Debut Assortment

Hole has formally launched its first assortment underneath GapStudio, a brand new high-end phase designed to raise the model’s repute for craftsmanship and elegance. Created by Zac Posen, Hole Inc.’s government vice chairman and artistic director, Assortment 01 displays Posen’s signature strategy to tailoring and draping whereas reimagining Hole’s core textiles like denim and poplin.

“Inside Hole’s New York HQ, we’ve constructed a artistic studio the place I’ve designed appears for the pink carpet, and the place we’ll proceed to collaborate with visionary expertise sooner or later,” mentioned Posen by way of assertion. “GapStudio Assortment 01 displays that imaginative and prescient — mixing tailoring with progressive denim therapies that sculpt and refine the material in new methods. That is only the start.”

Key items within the assortment embrace the denim tailor-made trench coat ($248), double-breasted denim blazer ($178), excessive rise denim sailor pant ($128) and poplin maxi shirtdress ($158). The gathering additionally options traditional Hole colorways corresponding to navy and khaki alongside a daring “pop-orange” hue.

The marketing campaign for Assortment 01 was photographed and directed by Mario Sorrenti, with styling by Alastair McKimm. It options fashions Alex Consani, Imaan Hammam and Anok Yai.

GapStudio marks a brand new chapter for the model because it seeks to compete within the premium vogue house whereas sustaining accessibility.

“For over 55 years, Hole has been a canvas for creativity, permitting creators to reinvent Hole classics as private expressions of favor. Now with GapStudio, we’re taking that legacy to the subsequent degree,” mentioned Mark Breitbard, president and CEO, Hole model. “GapStudio creates each accessible, coveted retail collections and unique, one-of-a-kind designs that commemorate self-expression and solidify Hole’s place in tradition.”

Assortment 01 will likely be out there on Thursday in choose U.S. shops, together with areas in New York Metropolis, Los Angeles, Miami and Chicago, in addition to on-line and in worldwide markets. Costs vary from $78 to $248.

The idea for GapStudio emerged shortly after Posen’s appointment in February 2024. Initially, the studio operated as a artistic incubator inside Hole’s New York headquarters, producing one-of-a-kind items for pink carpet occasions. Anne Hathaway and Da’Vine Pleasure Randolph had been among the celebrities who modeled GapStudios designs on the pink carpet.