Reddit can join you with extremely particular, interest-driven audiences, making it a robust platform for focused advertising and marketing. However redditors are fast to identify something that appears like conventional promoting, so success right here requires a distinct method.
To win redditors’ belief, lead with transparency, worth and a transparent understanding of Reddit tradition. The community-led platform provides vital potential to your social media advertising and marketing technique, particularly with 9.72 million every day customers.
Right here’s the best way to use Reddit to develop your viewers and tie your efforts to significant enterprise outcomes.
What’s Reddit?
Reddit is a social platform with a community of communities the place customers have interaction and submit on particular subjects. Like a discussion board, customers can be part of a group primarily based on a particular matter—corresponding to “espresso retailers”—and share their concepts and experiences.
The Reddit group thrives on user-generated content material that prioritizes authenticity, transparency and in-depth exploration of topics. Manufacturers that prioritize real interactions over conventional advertising and marketing can construct relationships that drive highly effective engagement.
If you happen to’re new to Reddit, you’ll come throughout new phrases:
- Subreddit: A particular group centered on a subject and referenced with an “r/,” like “r/advertising and marketing”
- Redditor: A Reddit person
- Upvote and downvote: How customers approve or disapprove of a submit or remark (by clicking on the arrows), behaving nearly as likes or dislikes
- Aptitude: A tag customers can add to a submit or their username to indicate their experience or function, like “Social media” in r/advertising and marketing; not all communities use them
- OP (authentic poster): The person who began the thread
- AMA (ask me something): A Q&A session the place a person solutions questions from a Reddit group (like an astronaut on r/NASA)
Is Reddit free to make use of?
Reddit is free to browse, submit and remark. The corporate not too long ago added extra free options, like Reddit Solutions, which capabilities like a big language mannequin (LLM) that pulls solutions from user-generated content material.
The platform additionally provides a paid model, Reddit Premium, which removes adverts and provides perks corresponding to avatar gear, premium icons and a premium lounge.
And whereas most subscriptions stay free, CEO Steve Huffman talked about including paywall choices to particular subreddits. Social media managers and entrepreneurs might use these unique communities to focus on passionate, paying audiences.
The place can I entry Reddit?
You may entry and join Reddit proper on its web site: Reddit.com. The platform additionally has easy-to-use apps for cell phones and tablets. To entry a group, go to and be part of a particular subreddit.
Why ought to entrepreneurs and types use Reddit?
Reddit is the fifth most visited social media community web site on this planet and the 2nd most visited within the US. It’s a platform that entrepreneurs and social media managers shouldn’t ignore, particularly with its devoted, passionate person base.
Supply: similarweb
Advertising strategists are starting to know how Reddit is influencing patrons by altering the best way selections are made. Entrepreneurs who’ve beforehand averted Reddit ought to begin to capitalize on the facility discovered inside this group.
Social media entrepreneurs and managers can faucet into Reddit’s viewers make-up for focused, genuine campaigns:
- Younger viewers enchantment: 44% of Reddit customers are between 18 and 29 years previous.
- Robust regional presences: 49.59% of Reddit’s every day customers are primarily based within the US and the UK, India and Canada observe for giant bases.
- Various person base: 21% of US person ethnicities are white, 14% are black, 23% are Hispanic and 36% are Asian.
- Excessive search engine marketing visibility and discoverability potential: 2 million web sites hyperlink to Reddit pages.
As a result of Reddit attracts lively customers throughout ages, areas and pursuits, it’s particularly invaluable for:
- Huge attain and focused communities: Faucet into tens of millions of lively customers and section them by area of interest subjects and pursuits.
- Genuine engagement: Work together in actual discussions and find out about your model or trade with unfiltered opinions. A Sonos rep, for instance, responded to a person about product enhancements with a humorous meme primarily based on a Moana track, saying “what can I say besides you’re welcome.”
- Trendspotting: Use Reddit—the place viral tendencies typically spark—to get a pulse on scorching conversations.
- Sentiment evaluation: Undertake instruments like Sprout Social’s Social Listening to look at Reddit discussions and assess public sentiment in your model, ache factors and key tendencies. Right here’s how Purple, the mattress model, noticed a criticism about their product in r/Mattress:
Supply: Reddit
Create a Reddit account in 4 simple steps
Able to dive in? Right here’s the best way to arrange your Reddit account, as a model or a person.
1. Create your account
Go to the Reddit web site. Click on Log in on the high proper of the browser to begin an account. Then click on Signal Up. After you have an account, you possibly can simply get the Reddit app to your Android or iOS cell system.
2. Select your username
Decide a reputation that aligns along with your model id. Ensure to deal with authenticity, so don’t make it too promotional. Right here’s how one can begin:
- To your model, create a username that features the model title, corresponding to “[Brand Name].”
- For particular group members, to allow them to work together as themselves for a private expertise, create a username like “[Brand Name][First Name].”
For instance:
- u/SproutSocial
- u/SproutSocialJohn
You should utilize this graphic as a template to create your accounts, like this: 
Supply: X
Professional tip: Within the picture above, discover there’s additionally a “/u/” which refers to creating a brand new subreddit simply to your model. Making a model subreddit makes it simple to construct your group with your personal guidelines and expertise.
3. Optimize your profile
Add your profile image, banner, temporary bio and different particulars to make your person account efficient and genuine. Use the identical visuals, tone and key messaging as your different social platforms to keep up model consistency.
Sprout’s Asset Library makes it simple to offer constant model visuals to make use of on Reddit and your different social media networks. Simply set up your belongings so your group can keep constant profiles and submit like this:
Supply: Sprout Social
4. Customise your preferences
Tailor your settings to your social media group to make sure a protected and gratifying expertise on Reddit. For instance, make sure that to filter out NSFW content material, often known as “not protected for work,” which excludes violent, extremely offensive and inappropriate content material out of your feeds.
Together with NSFW settings, you may as well alter views, corresponding to enabling Darkish Mode or limiting adverts from particular industries and subjects, together with alcohol, faith and playing.
Professional tip for brand spanking new customers: In case you have very particular questions, have interaction with redditors on r/LearnToReddit (for the Reddit fundamentals like posting), r/Assist (for tech help) and r/NoStupidQuestions (for basic, no-pressure questions on any matter). That is additionally a strategy to bounce proper into Reddit.
How one can discover the proper Reddit communities (or subreddits)
Discovering the proper subreddits helps you faucet into Reddit’s centered communities. Use these tricks to monitor mentions, have interaction authentically and uncover marketing campaign alternatives.
Seek for and be part of subreddits
The best strategy to discover subreddits is through the use of the search bar. If you happen to’re working a social for an area restaurant, you possibly can search your metropolis and province/state to seek out related communities. For instance, in case you’re in Miami, it’s value trying up subreddits in your space, corresponding to r/Miami, r/SouthFlorida and r/Florida.
Professional tip: You may ask questions or search in r/FindAReddit to interact with different customers to discover a goal group.
Discover matter threads
One much less apparent strategy to discover the related subreddits is to filter searches by “feedback” and “posts.” As a substitute of looking out subreddits themselves, you’ll discover particular conversations that hyperlink you to lively communities.
Supply: Reddit
For instance, for a Miami restaurant, there are teams like r/Cruise, the place a major section of vacationers who dock in Miami talk about meals. Alternatively, you might discover related customers on r/Brightline, the brand new bullet practice connecting Miami to the remainder of the state, to interact in conversations with hungry vacationers in search of locations to eat.
Supply: Reddit
After discovering related conversations, it’s essential to interact meaningfully to construct belief and relationships. Sprout’s Listening software might help by flagging threads that point out your model or an trade key phrase so you possibly can be part of the dialog on the proper second. It additionally supplies Reddit sentiment evaluation so you recognize what customers take into consideration your model throughout Reddit’s hundreds of lively subreddits. This provides you a chance to leap into conversations and have interaction with customers, plus it informs your model about its product, advertising and marketing and viewers ache factors.
Subscribe, save or reply
Subscribe to subreddits to view new content material and monitor tendencies proper on your private home web page. Plus, subscribing helps you keep knowledgeable in regards to the communities you need to put money into, permitting you to authentically add worth and reply naturally while you see a submit you possibly can contribute to.
If you’ve interacted with a submit, you need to use instruments like !RemindMe (a reminder bot that units notifications for submit updates).
Upvote or downvote content material
The Reddit social administration course of entails interacting with the platform like a person. If you have interaction like an everyday redditor, you construct genuine engagement. A part of that course of entails up- and down-voting. These votes assist encourage person interactions and likewise sign high quality to Reddit, leading to a extra invaluable dialogue.
Many redditors wish to lurk, which is a bunch of customers who browse and infrequently remark or submit. Voting is commonly their method of partaking.
Ship a DM
Direct messages allow you to begin non-public conversations. It is a nice alternative to offer particular person worth to customers, corresponding to serving to them by means of a difficult level or offering a useful resource. It’s additionally an efficient strategy to join with an influencer for advertising and marketing functions or a moderator to increase your attain on Reddit and plan campaigns, corresponding to an AMA.
Ensure you’re following anti-spam guidelines so that you don’t get banned on Reddit or in a subreddit group. Typically, consider your DMs as conversations, by no means a spot to promote or stress somebody to attempt your product.
What to submit on Reddit (and what to not)
Utilizing a particular content material format and magnificence for a particular cause can enhance your probabilities of profitable engagement, spreading consciousness and gaining curiosity. Listed below are some efficient content material varieties:
AMAs
Ask Me Something posts have interaction communities by answering questions in actual time. The most effective AMAs provide a contemporary perspective or unique entry your viewers can’t get anyplace else, like this:
Supply: Reddit
Whereas there’s a devoted group known as r/AMA, the best alternatives will likely be in area of interest, topic-based subreddits. Adidas, for instance, hosted an AMA on the r/RunningShoeGeeks subreddit.
Supply: Reddit
Right here’s one other AMA from Bar Keepers Good friend in r/IamA, a subreddit that emphasizes the mundane issues:
Supply: Reddit
Behind-the-scenes seems
One distinctive strategy to spark real conversations and add worth to customers is by giving them a peek behind the scenes. For instance, you possibly can showcase a manufacturing unit that produces a product or exhibit the work your group does on the workplace. The hot button is to make sure it presents a perspective that customers haven’t skilled earlier than.
One instance is how Main League Baseball (MLB) posted in r/baseball to launch its marketing campaign. It gave an MLB photographer a disposable digicam to take classic pictures of gamers, providing a novel behind-the-scenes expertise. It generated 1.1k upvotes and 116 feedback.
Supply: Reddit
Information and infographics
Sharing helpful information or visible assets generally is a highly effective strategy to give worth away and earn belief. In case you have useful info, like a health wearable model sharing merchandise to a health crowd, you possibly can present academic worth whereas additionally constructing your fame. Simply make sure that it’s not a promotional submit.
Unique provides
If the subreddit permits it, share unique offers, giveaways and different saving alternatives for customers. Simply make sure that it’s authentic to the subreddit and also you aren’t posting the deal in too many communities (customers catch on to those particulars, and so they could flag you for spam).
Supply: Reddit
What to not submit on Reddit
Despite the fact that Reddit provides flexibility in what you share, just a few sorts of content material might result in backlash or bans inside a Reddit group. Keep away from these kinds of posts:
- Apparent cross-posting: Redditors worth community-first content material, together with in subreddits. Keep away from repeating the identical message in a number of locations. As a substitute, tailor every submit to the group’s pursuits and language.
- AI-written content material: Use AI to help your technique and content material, however don’t change your voice. Reddit’s communities worth human, genuine insights, so any signal of AI will get you downvotes.
- Overly promotional content material: An excessive amount of ad-speak is just not solely in opposition to most subreddit guidelines, nevertheless it might even get you banned. Be taught what’s allowed and plug in your model by means of natural conversations.
- Hyperlinks with no context: Hyperlink and article posts do effectively on Reddit, however not if there’s no lead-in or textual content to go together with it. Add context so customers know why they’ll profit from the useful resource. Write such as you’re having a dialog with a good friend, not promoting to a buyer.
- Too many posts: Reddit communities are delicate to spam. Get a really feel for what number of posts a subreddit will get a day and match that power, whether or not meaning a submit each different day or weekly. An excellent rule of thumb is to remark recurrently to construct relationships and solely submit when you’ve got one thing invaluable to share.
How one can construct belief on Reddit
Reddit customers can spot inauthentic conduct in a heartbeat. To earn and hold customers’ belief, it’s good to present up like an actual participant, not a marketer with an agenda.
Perceive subreddit tradition
Every subreddit has its personal distinctive etiquette and requirements. Ensure to be taught the principles and familiarize your self with the viewers by reviewing high posts and feedback earlier than posting (discover guidelines within the sidebar). There are additionally foundational Reddit guidelines that apply to all subreddits, corresponding to a ban on doxxing, which is when somebody reveals private details about one other individual that may reveal their id. Right here’s what the principles appear to be in r/MakeupAddiction, a subreddit that’s an ideal match for magnificence manufacturers:
Supply: Reddit
Use the proper flairs
Not each subreddit may have a aptitude choice, but when it does, make sure you use it. Flairs can add context and authenticity to your account. There are two sorts of flairs:
- Consumer aptitude: Seems subsequent to your profile title and shares extra about your background or function
- Submit aptitude: Labels your submit primarily based on content material kind
Right here’s an instance of a submit aptitude (“Gear Photos”) for r/Fishing_Gear, a group the place a fishing attire model might join with its viewers.
Supply: Reddit
Share worth (not spam)
If you submit or reply, keep away from doing so in a promotional method. Redditors spot self-advertising miles away. It’s additionally banned in most communities. As a substitute, put your viewers first. Examples:
- A person asks a query ➡️ you provide a useful reply first, and solely then recommend your product if it really provides worth
- Customers submit about the identical ache level in a subreddit ➡️ you host an AMA highlighting that actual drawback
- After spending time on a subreddit, you discover constant themes ➡️ you submit a free information or useful resource that targets your area of interest viewers
By incomes extra credibility over time, you’ll be capable of naturally discuss your product extra typically.
Keep on matter
Typically, social media entrepreneurs or group managers could have their objectives in thoughts, however they neglect what the precise submit is about. Once they go away a remark, it feels off-target. Customers will discover it and will downvote the remark or reply negatively, which damages your karma and belief.
The most effective rule of thumb is all the time to interact with value-first practices. Even in case you don’t straight give your model a shoutout, customers will acknowledge your username over time as you construct your fame. Overview your subreddits’ guidelines for particular subjects and content material codecs which might be no-gos.
Use data-driven insights
You don’t must construct your technique from scratch. Reddit social listening helps you monitor and analyze mentions to your model, trade and related key phrases.
Instruments like Sprout’s Listening use AI to seek out key buyer and competitor insights. You could find out the place your viewers talks about you, for instance, and determine the subreddits they frequent. Sprout’s listening and reporting options inform your social methods and allow you to show ROI to stakeholders.
Collaborate with others
As you construct relationships inside subreddits, you’ll probably encounter energy customers or influencers in particular niches. By partaking with these key customers and sending DMs, you possibly can increase your attain and credibility. You’ll expertise oblique advantages, corresponding to upvotes, feedback and shares from that person once they acknowledge you within the subreddit. You can too host interviews with the individual or, if they’re a moderator, subreddit-sponsored occasions throughout the group.
Reasonable who can contact you
As a social media skilled, you don’t need to shut the door on conversations. Regulate your message settings to manage who can message you. Begin by opening entry to most customers. Then be sure you block anybody who causes your group hassle, corresponding to those that troll.
Construct “karma” by nurturing every relationship
If person credibility on Reddit had been a forex, it could be karma factors. Reddit calculates karma primarily based on particulars like upvotes, downvotes and the feedback you obtain.
The extra karma you’ve got, the extra customers belief your account. They will view your karma rating and see your submit and remark historical past in the identical place. This monitor file provides transparency and authenticity to your username.
The way it works: Reddit adverts defined
Reddit provides numerous promoting promotion choices for a number of objectives. These adverts are extraordinarily invaluable in case you’re a Reddit marketer as a result of you possibly can attain a extremely focused area of interest primarily based on subjects in its 100,000 lively communities. Forms of Reddit adverts embody:
- Promoted posts in subreddit feeds
- Show adverts in conventional banner format
- Video adverts that includes partaking video content material
- Carousel adverts showcasing many merchandise or options as a slideshow
- Dialog placement adverts showing organically in dialogue threads
Right here’s a promoted advert that exhibits up in subreddit feeds:
Supply: Reddit
To extend your possibilities for a profitable Reddit advert marketing campaign, make sure that to incorporate these greatest practices:
- Keep native: Ensure your adverts align with Reddit’s fashion, tone and tradition. Repurposing content material from different social networks is okay, however be sure you rebuild the advert to be Reddit-first.
- Goal exactly: Use subreddit concentrating on to achieve extremely area of interest, related audiences. For instance, a working shoe firm could also be higher off in r/MarathonRunning and r/AdvancedRunning than a basic subreddit like r/Sneakers.
- Have interaction authentically: Reply to feedback inside your advert in addition to throughout the natural posts within the goal subreddit to construct credibility and help your promotional marketing campaign.
Flip Reddit conversations into advertising and marketing methods with Sprout
Reddit provides distinctive alternatives to construct genuine relationships and acquire model and trade insights. However to develop on Reddit, it’s good to know your customers and faucet into redditors’ ache factors, conversations and ideas about your model. Social listening provides you the flexibility to identify alternatives to interact and enhance your Reddit advertising and marketing technique.
Sprout’s Listening tracks model sentiment to uncover ache factors throughout Reddit communities, providing you with the information it’s good to tailor your message to resonate.
Get the demo to see how Sprout’s Listening turns Reddit conversations into actual advertising and marketing momentum.
