How Social Platforms Measure Video Views [Infographic]

One other facet of Meta’s latest shift to re-categorize all movies posted to the app (besides live-streams) as Reels is that this may even change how Meta counts views for non-Reels clips.

Up until the announcement, Meta counted Fb video views (non-Reels) at 3 seconds of view time, that means that the video wanted to be on-screen and enjoying for 3-seconds, at the very least, to register as a view. However now, Meta’s bringing this into line with Reels measurement, with video views to be counted mainly as quickly because the video begins enjoying.

Which, as Mondo Metrics chief Nick Cicero factors out, implies that, now, each main social platform counts a video view after a second.

Properly besides LinkedIn (2 seconds), whereas common YouTube video views (all the things however Shorts) are nonetheless counted at 30 seconds. 30 seconds appears like a extra viable measure of consideration and engagement, and it additionally price noting that the majority platforms do additionally present 2-second and 3-second view counts inside their advert metrics, in addition to completion charges to offer extra context. However it is crucial for social media managers to know what that view rely information truly means, and represents, in actual world phrases.

To maintain you up to the mark, Nick Cicero has revealed this up to date overview of how every platform measures a view for fast reference.

You will get extra information on every at:

Or the group from Mondo Metrics can present extra in-depth perception.

As a result of as Cicero notes:

“Views are low-cost. Consideration is pricey.”

Value being attentive to what you’re truly measuring on this respect.