Determining the best way to get extra views on TikTok after posting is a vital development technique for content material creators.
Why? As a result of the extra occasions individuals see your content material, the higher your probabilities of rising your attain and engagement, resulting in potential incomes alternatives.
Constructing a TikTok advertising and marketing technique means experimenting with new methods to extend your visibility based mostly in your model and viewers. If you happen to’ve been struggling to achieve extra individuals, be aware of our hacks under for the best way to get extra eyes in your TikTok account and movies—for quicker development and model discovery.
What is taken into account a view on TikTok?
A video view on TikTok measures the variety of occasions your video begins to play. Even when the viewer scrolls away instantly after a video begins rolling, it’s nonetheless counted as a view.
Nonetheless, these conditions aren’t all the time black and white. Listed here are a couple of particular instances when a view could or could not rely:
- Autoplays: Autoplays are counted as views. TikTok customers don’t want to interact with a video for it to be counted.
- Loops: Looped movies should not counted as particular person views in the event that they happen throughout the identical impression. For instance, if a video loops 5 occasions whilst you’re typing a remark, it nonetheless solely counts as one view.
For creators monetizing their movies by means of the TikTok Creator Fund, views should be “certified” to rely. This implies they have to:
- Be distinctive video views from the For You feed
- Be watched for 5 seconds or longer
- Not be paid, synthetic or promoted not directly
Why views matter on TikTok
Views are a vital TikTok metric. They spotlight what number of occasions individuals have seen your movies, which alerts curiosity in your content material. The extra views you get, the extra your movies get proven and advised by the TikTok algorithm to achieve a wider viewers.
Extra TikTok views additionally interprets to extra probabilities to obtain different varieties of engagement. This consists of feedback, follows and shares, that are pivotal to the way you develop on TikTok. These metrics matter relating to highlighting the dimensions of your TikTok account for attainable monetization or partnership alternatives.
Learn how to get extra views on TikTok: 12 methods for development (even with no followers)
Whether or not you’ve been posting movies for some time or simply began a brand new account, you don’t want a big following to get extra views in your TikTok content material. Listed here are some sensible tricks to strive right this moment to develop your present viewers.
Optimize your video for discovery
If you wish to attain new individuals, you want to make it simpler for them to seek out you. Use these 5 hacks to make your TikTok account extra discoverable.
1. Add hashtags to your content material
Hashtags exist on practically each social media platform as a method to categorize, tag and seek for content material, and TikTok is not any totally different. TikTok hashtags are used equally, however they will also be used for developments and challenges.
Utilizing hashtags in TikTok captions may help much more customers uncover your content material and increase your view rely. Nonetheless, you want to be strategic about your hashtag use. Ensure you’re utilizing hashtags which can be each fashionable and related to your content material.
Listed here are a couple of key methods to seek out the perfect hashtags for extra TikTok views:
- Take note of the hashtags your opponents are utilizing
- Use a third-party instrument like TikTok Hashtags to seek out fashionable tags
- Benefit from TikTok’s autocomplete options to seek out hashtags
- Flick thru the For You web page (FYP) to find trending hashtags
- Search TikTok’s Artistic Heart to seek out product-related tags in your business
Right here’s an instance of the best way to incorporate hashtags into your caption to assist increase your movies:
Supply: TikTok
Including three to 5 hashtags appears to be the candy spot for gaining a constructive quantity of attain. Experiment with totally different tags and attempt to hold them in keeping with comparable matters. It will assist the TikTok algorithm perceive what you’re posting about and get your content material in entrance of the precise viewers.
2. Embody fashionable music and trending audio
When doubtful, use fashionable music and sound clips inside your video content material. If somebody likes the music clip, they will click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.
TikTok now makes it simple to seek for trending audio in your movies, together with royalty-free songs and audio that’s cleared for business use. This implies you’re free to apply it to your corporation account.
Do not forget that you don’t should do a TikTok dance or something controversial to create fashionable movies. A little bit of creativity may help you incorporate trending sound bytes into your movies to get extra TikTok views.
Leveraging trending music and audio is a simple approach for manufacturers to spice up their attain and doubtlessly get picked up on the TikTok For You web page. The secret’s utilizing music that is smart in your content material.
3. Observe viral TikTok developments
Talking of developments, TikTok is all about following viral developments, and so they’re an effective way to get extra attain. Fortunately, there are numerous several types of developments to select from. This consists of dances, challenges, memes and extra.
There are additionally really natural occasions just like the “Demure” pattern that took over TikTok final yr. Manufacturers, influencers and on a regular basis content material creators alike received in on it and noticed large attain consequently. This instance highlights once more how you need to use trending TikTok audio to get extra views.
Among the best methods to realize an understanding of viral developments on TikTok is to spend time consuming content material on the platform. Check out opponents and different model accounts, however scroll for a bit every week as nicely to be sure you keep updated on new TikTok content material concepts. Additionally, pay shut consideration to the For You web page and what’s trending amongst your audience.
Content material and developments transfer extraordinarily shortly on TikTok. If you wish to combine these types of stylish concepts into your content material calendar to get extra views, you want to act on them shortly. Suppose days, not weeks or months.
4. Perceive TikTok search engine marketing
TikTok search engine marketing (search engine marketing) includes optimizing your content material and account to enhance their visibility on the community. search engine marketing makes use of techniques to make it simpler for TikTok customers to stumble throughout you whereas looking for related content material.
A couple of gadgets to strive embrace:
- Key phrases: Use related key phrases in your video descriptions, captions, hashtags and account data to assist individuals discover your content material when looking out. Maintain this in thoughts when selecting a username as nicely.
- Trending hashtags: Use hashtags associated to your area of interest to achieve extra customers.
- Engagement: Encourage engagement by asking TikTok followers to love and remark in your movies. Their engagement—and your interactions with them—can increase visibility, since interplay performs a key function in TikTok’s algorithm.
- Location focusing on: If you happen to’re focusing on native audiences, optimize your content material for native searches by together with location-specific hashtags or key phrases.
If you happen to’re unsure the best way to discover related key phrases, strive TikTok’s built-in instruments like keyphrase autocomplete. This characteristic provides you a ton of concepts associated to your business and buyer ache factors to create content material that not solely will get views but additionally ranks in search outcomes.
Supply: TikTok
5. Discover the perfect occasions to put up on TikTok
Timing your posts proper will increase the probabilities your viewers will see them. Based on our information, the perfect occasions to put up on TikTok embrace:
- Tuesdays at 5 p.m.
- Wednesdays from 2 to five p.m.
- Thursdays from 3 to five p.m.
Nonetheless, these occasions differ by business, model and placement. There are additionally different components that affect TikTok views and whether or not the algorithm picks up your content material.
Consequently, it’s greatest to experiment with totally different publishing frequencies and schedules quite than sticking to one-size-fits-all recommendation.
To search out your individual greatest occasions to put up, take note of your TikTok analytics instruments and when your viewers is most definitely to be on-line. Then, schedule your TikTok posts accordingly.
Maximize video efficiency and engagement
As soon as your content material is discoverable, it’s time to give attention to creating high-quality movies. Listed here are a couple of methods to ensure your movies shine.
6. Create a very good hook
Individuals typically determine whether or not to observe a video throughout the first few seconds, which suggests your hook must be compelling sufficient to persuade them to stay round.
An excellent hook could be a thought-provoking query, a daring assertion, a nail-biter story or the rest you assume will seize your viewers’s consideration.
A couple of varieties of hooks to strive embrace:
- An instantaneous promise: Clearly state what the video will reveal or clear up in a single brief assertion.
- A concern of lacking out: Tease what customers will miss in the event that they skip the video.
- Cultural relevance: Relate to a scenario the viewer is perhaps going by means of proper now.
7. Create movies from TikTok feedback
If somebody leaves a query within the feedback, reply with a textual content remark or with a brand new TikTok video. Selecting the video response creates a visual hyperlink between the brand new video and the unique.
This tactic drives further views to the unique put up. Curious viewers typically click on again on the unique video to see the total context.
On this model instance, their social staff used this tactic to highlight a product. They turned a viewer remark into a chance to showcase the product’s aesthetics—incomes robust views whereas protecting their content material entertaining and on-brand.
Supply: TikTok
Strive coupling this technique with different techniques to get extra views on TikTok. For instance, you would make a full-blown collection the place you reply to prospects or reply questions recurrently.
The bonus of utilizing feedback as content material is that it naturally drives dialogue, resulting in extra engagement, interactions and, finally, views.
8. Take part in TikTok challenges
There are a lot of varieties of TikTok challenges, however the primary two are branded challenges and neighborhood challenges. Branded challenges are challenges that relate again to your services or products to interact your viewers. Group challenges are began by creators and TikTok customers.
Strive beginning a novel branded problem in your viewers to take part in to see how a lot attain you’ll be able to generate. Maintain a watch out for neighborhood challenges that make sense in your model or product to hitch to assist increase your attain.
9. Create loads of content material
A typical rule of thumb is to put up one to 4 occasions per day. If you wish to sustain the momentum and develop your account, it’s a good suggestion to share as a lot content material as typically as you’ll be able to. Nonetheless, you additionally wish to stay constant, so be sure the content material schedule you select is sustainable.
Take into account batch-creating content material so that you’ve got lots to share for every week or two earlier than you want to create extra. Put up every day at a minimal to extend the variety of views in your TikTok account.
Making a social media content material calendar may help you propose various TikTok content material upfront.
Whereas some movies must be deliberate rigorously, not all of them must be.
By incorporating creators and prospects into your technique and posting off-the-cuff content material, you’ll be able to put up extra movies with out as a lot enhancing. Most of the greatest manufacturers on TikTok have a wide range of content material on their feeds.
Use information to refine your technique
The extra content material you put up, the extra information you accumulate. Listed here are some methods this information will information your future content material and general digital advertising and marketing technique.
10. Monitor which movies drive essentially the most engagement
Your TikTok analytics are a treasure trove of insights that can assist you perceive what movies get essentially the most engagement permitting you to do extra of what works.
They could allow you to determine a sort of content material that will get you essentially the most views, the matters your viewers engages with most and patterns through which movies are watched all through.
Take your content material planning a step additional by additionally utilizing Sprout Social’s TikTok analytics. Along with fundamental metrics, Sprout makes use of your TikTok information to tell the perfect posting occasions for engagement based mostly in your distinctive viewers.
11. Use viewers retention information to enhance watch time
Getting somebody to rely as a view in your video is nice, however you additionally need them to really watch your video. For this to occur, you want to enhance your viewers retention charge.
Sprout Social additionally provides retention insights that can assist you perceive how viewers are partaking along with your content material to determine areas for enchancment. For instance, see the place in your movies viewers drop off to find out whether or not your movies are too lengthy or if individuals lose curiosity at particular factors.
These insights inform your future content material to assist hold viewers engaged for longer.
12. Spot developments utilizing listening and analytics instruments
It’s difficult to remain on high of TikTok developments, particularly in the event you’re a busy enterprise proprietor with different tasks. Fortunately, there are instruments that monitor for these within the background when you’ll be able to’t be on-line.
For instance, Sprout’s Social Media Listening instrument robotically type by means of billions of knowledge factors to determine developments in seconds. It tracks shopper habits associated to particular matters so that you all the time have one ear to the bottom for developments inside your business.
These instruments are an enormous time-saver and assist be sure you by no means miss a chance to get extra views. Wish to see it for your self? Begin a free trial with Sprout Social.
Learn how to get extra likes on TikTok
Ah, the age-old query: “How do you get likes on TikTok?” TikTok likes and views go hand in hand. The extra you get of 1, the extra you get of the opposite.
Getting likes is much less about rising your visibility and extra about partaking along with your on-line neighborhood. Beneath are some ideas that can assist you earn extra engagement.
Create content material that resonates and engages
To get extra TikTok likes, you want to create high quality content material your audience will take pleasure in seeing. Listed here are 5 methods to up your content material recreation.
1. Create a multi-part collection
If you happen to’ve created a video that has carried out nicely, use that to your benefit. Make it a multi-part collection by developing with extra content material of the same nature.
For instance, the Morning Brew staff created a single video translating on a regular basis phrases into advertising and marketing buzzwords. Their viewers liked it, so that they began creating extra movies with the identical theme and format.
TikTok permits customers to create playlists which can be good for placing collectively a video collection. Add all the movies in a collection to a listing and make it simple for customers to view comparable movies inside a single feed.
Supply: TikTok
A couple of concepts for various playlists and content material themes embrace:
- Buyer showcases and testimonials
- Product demos, tutorials and how-tos
- Response movies
- Reply movies
- Q&A movies that includes your viewers
- “Tip of the week” movies
The entire above present alternatives to each educate and have interaction along with your viewers. Given how a lot TikTok leans into the idea of “edutainment,” this technique may be an efficient method to get extra TikTok likes.
If you happen to discover {that a} collection will get traction, it is smart to proceed your momentum and make comparable content material.
2. Know your audience
If you happen to’re questioning why your engagement is low on TikTok, it’s time to consider why your content material isn’t hitting.
Pop quiz: who’s your audience? Realizing your prospects and who you’re making an attempt to achieve on TikTok lets you create content material they wish to see.
Whenever you create content material that your audience really enjoys, they’re going to be extra more likely to prefer it, share it with their associates and observe your account.
Begin by creating buyer personas. Put collectively profiles of precisely who you’re making an attempt to achieve. This provides you an understanding of which varieties of content material every persona would wish to devour.
For instance, are your prospects critiques? Are they wanting up solutions to questions or particular ache factors? That is the place doing analysis associated to TikTok key phrases could be a large assist, particularly because the platform leans extra into its search options.
Subsequent, analyze your opponents. What are they posting? Higher but, which of their posts will get essentially the most likes and feedback? How will you incorporate comparable methods along with your audiences?
Use this information to cater your movies to your particular viewers, and regulate your content material technique based mostly on their reception.
3. Cross-promote your movies
If you happen to’re struggling on TikTok however have nice engagement on one other social community, a little bit of cross-promotion goes a good distance.
Share your TikTok movies on different platforms to unfold the phrase and get your followers to cross over. Simply share your TikTok movies in your Instagram Tales, or repurpose TikTok movies as Instagram Reels or YouTube Shorts. Take into account additionally sharing hyperlinks to your TikTok movies on X (previously generally known as Twitter) to solid a wider web.
Past that, don’t be shy about selling your TikTok presence throughout further advertising and marketing channels, corresponding to your advertising and marketing emails and even product pages. It merely offers one other touchpoint so that you can have interaction along with your prospects.
4. Duet and sew fashionable movies
One other method to create partaking content material is by dueting or stitching an current TikTok video. A sew performs a part of an current video earlier than you are taking over with your individual recorded video. It’s an effective way so as to add further context or commentary to another person’s content material.
A duet locations your video alongside an current video. That is good for reacting to a different video, like OREO did by reacting to a creator’s video that includes their cookies.
Supply: TikTok
Incorporating duet and sew movies into your technique may be an effective way to generate extra likes—particularly in the event you use movies from well-known creators. Like different techniques, it’s necessary to be sure you’re replying to related movies and never simply making an attempt to piggyback on developments for the sake of it.
5. Experiment with new video codecs and kinds
Experimenting is essential on TikTok, particularly because the algorithm and what ranks within the For You web page modifications quickly. You possibly can’t put up the very same varieties of content material repeatedly and anticipate extra likes.
There are many particulars massive and small to mess around with for any given video, together with:
- Video lengths (sub-15 second vs. 30+ seconds vs. 1+ minute movies)
- Voiceovers vs. no voiceovers
- Music vs. trending audio
- Content material that includes prospects vs. brand-generated movies
One other massive element to experiment with is less-polished content material. Many manufacturers make the error of going overboard with enhancing and making their content material really feel too produced. Discover that many of the viral TikTok content material is uncooked and off-the-cuff, like this instance.
That’s no coincidence. This element is much more necessary for branded accounts that usually get much less attain.
Additionally strive creating TikTok adverts out of your best-performing movies to spice up your publicity and engagement.
You might be stunned by what works and what doesn’t. You’ll by no means know till you create it.
Strengthen neighborhood engagement
As soon as your content material is in test, give attention to connecting along with your viewers utilizing these methods.
6. Work with influencers and UGC creators
Partnering with well-known content material creators as a part of your influencer advertising and marketing technique may be an effective way to increase your neighborhood on TikTok.
If customers see a well-recognized face, corresponding to a TikTok influencer, athlete or celeb, they’re more likely to stick round and watch, like and observe your content material. Equally, in case you have influencers create content material that includes your model on their very own channels, their viewers could faucet over to your profile and begin watching a few of your movies.
If you happen to already incorporate influencer or user-generated content material (UGC) into your TikTok technique, you’re heading in the right direction.
Professional-tip: Drive engagement and views additional by tagging creators in your content material like in the put up under. This goes hand-in-hand with allowing creators to advertise their movies but additionally will increase the probabilities for creators to cross-promote your content material to their very own audiences. It’s a win-win!
Supply: TikTok
Content material that reveals actual individuals will get extra engagement on TikTok. That is why many manufacturers incorporate in-house workers or UGC creators to provide content material for his or her enterprise accounts.
7. Keep engaged with feedback and reside streams
TikTok has leaned closely into its live-streaming options, which provide a chance to attach with shoppers in actual time.
Take a look at how Stratia Pores and skin does a TikTok LIVE to advertise merchandise and have interaction prospects in sync.
Supply: TikTok
Filming a TikTok Dwell is not any small feat and requires loads of legwork and prep to do successfully. That mentioned, it’s a main method to make connections along with your viewers and get extra engagement in your movies. Displaying prospects that you just care builds loyalty and long-term viewership.
8. Collaborate with different accounts to achieve new audiences
Collaborating with different creators may be an effective way to achieve a wider viewers, offering a larger alternative for engagement. This might embrace individuals in your business, different manufacturers or anybody else who is perhaps a very good match.
For instance, in the event you’re attending an occasion or doing a cross-promotion, it is smart to get essentially the most out of that partnership.
Take a look at this celeb crossover with Airbnb’s TikTok account for inspiration.
Supply: TikTok
Profitable collaborations require planning. Take into consideration your partnerships, occasions, product launches and different alternatives. Then, work out the best way to align them along with your TikTok content material technique.
Watch your TikTok development skyrocket
Getting extra views and likes on TikTok takes endurance, effort and technique, however the development you expertise consequently is usually well worth the work. By making your movies extra discoverable, creating content material that resonates and maximizing your neighborhood engagement, you expertise these rewards before later.
Spout’s social media administration platform helps you create higher content material based mostly on viewers information and improve views by posting on the proper occasions. It additionally connects you with the perfect manufacturers and influencers for collaborations to increase your attain and determine related developments inside seconds.
Pace your time to development. Check out Sprout Social with a 30-day free trial.
Learn how to get views on TikTok FAQs
How do I improve views on TikTok?
To extend your TikTok views, give attention to creating high-quality content material, utilizing related key phrases and hashtags and collaborating with different manufacturers or influencers to achieve new audiences. You may also take part in fashionable TikTok challenges or use trending audio clips and put up at occasions when extra individuals are on-line.
Why are my TikToks not getting views?
If you happen to’re not getting views on TikTok, it might be since you’re posting on the incorrect occasions, your content material isn’t related to your viewers otherwise you’re utilizing ineffective hooks. Low view counts might additionally stem from the standard of your video or a scarcity of key phrases for TikTok’s algorithm to know what your video is about.
What’s the 3-second rule on TikTok?
The three-second rule on TikTok means that it solely takes three seconds for a viewer to determine whether or not they wish to watch your video. After three seconds, they’re more likely to click on away out of your video in the event that they’re not , which is why making a compelling hook is so necessary.
How a lot does TikTok pay for every view?
Via the Creator Fund and Creator Rewards Program, TikTok creators can earn anyplace from $0.02 to $0.40 per 1,000 views. The quantity varies based mostly on which program a creator is taking part in, the video’s engagement degree and the way a lot cash your video is making the platform in promoting spend.
