![How To Maximize Video Content material Engagement on LinkedIn [Infographic]](https://i3.wp.com/imgproxy.divecdn.com/pGIPtFAUI2N-7gQ00Y0X_xgUwvA9te7m505uJ9vCme0/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9saW5rZWRpbl92aWRlb190aXBzX2luZm8yLnBuZw==.webp?ssl=1 "How To Maximize Video Content material Engagement on LinkedIn [Infographic]")
Video is flourishing on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different put up codecs, whereas video posts are shared 20x greater than every other content material sort within the app.
Should you’re not using video inside your LinkedIn advertising and marketing strategy, you then’re not maximizing your alternatives, and with so many video creation choices now obtainable, together with generative AI video (this isn’t an endorsement of AI video, only a observe), it ought to, as a minimum, be in your radar in the event you’re critically seeking to enhance your LinkedIn standing.
And the following pointers may additionally assist.
LinkedIn not too long ago shared an overview key video creation suggestions, primarily based on platform engagement developments, which might assist to information your video content material strategy.
Some helpful notes, price protecting helpful in your course of.
