Increase your hand in case you’ve ever puzzled how typically to put up on social media?
You’re not alone. Publish an excessive amount of and also you threat overwhelming your viewers (and your crew). Too little and also you may miss well timed alternatives or slip off their radar.
So what’s the “proper” cadence? Our 2025 Content material Benchmarks Report exhibits that scaling again your publishing quantity can create room for extra distinctive, high-value content material. And the Sprout Social Index™ discovered that earlier than individuals hit “observe,” they care extra about originality and the way you work together with them, over what number of occasions you put up.
For those who’re on the lookout for onerous numbers to information you, hold studying. Our information science crew analyzed almost 3 billion messages from 1 million public social profiles to seek out the business common for the networks you—and your viewers—care about most.
How typically to put up on social media for enterprise in 2025
Trade common: 9.5 posts per day
Don’t fear, social media managers—that’s throughout all platforms, not per channel.
This quantity is down from 11 posts per day in 2022, persevering with a gentle decline over the previous few years. It’s a transparent sign that manufacturers are embracing a ‘high quality over amount’ strategy to social.
It’s precisely the sort of shift digital advertising and marketing professional Ann Handley celebrated in her current LinkedIn breakdown of our information. She known as “posting much less” an influence transfer that provides groups room to create extra significant, resonant content material.
Understanding how typically to put up on every platform may also help you focus your efforts, prioritize channels that matter most and construct a social media plan that works to your targets.
Within the following sections, you’ll discover the common posting frequency benchmarks for every main social media platform, backed by recent 2025 information. Consider these are business averages. Your posting candy spot relies on your viewers, business and assets. Use these numbers (and the perfect occasions to put up on social media) as a place to begin, then take a look at and refine to see what works finest for you.
How typically do you have to put up on TikTok?
TikTok recommends: 1-4 occasions per day
Whereas we don’t but have our personal posting frequency information for what number of occasions to put up on TikTok (keep tuned), TikTok’s official steering is one to 4 posts each day. In actuality, most manufacturers put up far much less. A 2024 RivalIQ report discovered the common is about two movies per week.
That hole displays the strain between what the algorithm favors and what’s sustainable for advertising and marketing groups. A number of posts a day provide you with extra alternatives to check codecs, sounds and themes. However with no clear content material technique, it’s straightforward to burn by way of concepts with out constructing momentum.
Our suggestion? Tie your TikTok posting cadence to marketing campaign aims. Each put up ought to have a job, whether or not that’s fueling a launch, sparking dialog or testing inventive earlier than a paid push.
Past posting frequency, listed here are a number of TikTok advertising and marketing musts for 2025:
- Optimize for search: Our Q2 2025 survey discovered that Gen Z now turns to social earlier than Google or conventional serps. Use key phrases in captions and textual content overlays to make your content material extra discoverable.
- Go deep into area of interest communities: Hashtag hubs like #FinTok or #CleanTok are highly effective entry factors for constructing relevance and authority.
- Use social listening for insights: Instruments like Sprout Social can floor trending conversations in your business, serving to you soar in early and create content material that resonates.
How typically do you have to put up on Instagram?
Trade common: 1-2 posts a day
With greater than two billion month-to-month energetic customers, Instagram continues to be some of the standard social networks round. And based on our 2024 Social Media Content material Technique Report, half of these customers work together with manufacturers at the very least as soon as a day.
Regardless that it’s a crowded house, you don’t must put up each hour to be heard. So far as what number of occasions to put up on Instagram, 1-2 occasions a day is the common. However this could differ by firm dimension. For instance, enterprise manufacturers put up 54% greater than mid-size firms, possible as a result of they’ve extra assets to help this quantity.
Right here’s the right way to make your Instagram posts rely in 2025:
- Flip product tags into purchases: Instagram is the highest platform for product discovery, with 61% of social customers discovering their subsequent buy right here, based on The 2024 Social Media Content material Technique Report. Use social commerce options like Retailers and hyperlink stickers to show inspiration into gross sales.
- Lead with short-form video: Amongst model content material, customers are more than likely to interact with brief movies—and the shorter the higher. Reels below 15 seconds typically earn essentially the most consideration.
- Diversify your content material: Static pictures nonetheless maintain their very own alongside video, so combine them into your calendar for selection and steadiness.
- Companion with the precise creators: Instagram is the highest platform shoppers use to interact with influencers. Gen X and Millennials are almost twice as possible as Boomers to interact with influencers right here, making it a robust house for focused campaigns.
How typically do you have to put up on Fb?
Trade common: 5 posts per day
With slightly below 3 billion month-to-month energetic customers, Fb nonetheless dominates the digital house.
Our Q2 2025 survey discovered that 87% of shoppers have a profile, and almost half (44%) work together with model content material each day. It’s additionally the highest platform for customer support, with 55% of shoppers utilizing it to contact manufacturers.
The business common is 5 posts per day, which is a excessive bar for many groups. To hit that quantity sustainably, contemplate constructing a repurposing workflow. Flip one video right into a textual content replace, a picture quote and a brief clip. Additionally combine in curated content material and user-generated posts to lighten the load.
Listed below are a number of recommendations on staying forward within the Feed:
- Lead with text-first content material: Of all model put up sorts, shoppers are more than likely to interact with textual content posts, based on The 2024 Social Media Content material Technique Report. Sure, much more than short-form video or static pictures.
- Make buyer care seen: Since Fb is the go-to social channel for service inquiries, use well timed, public responses to construct belief and loyalty.
- Faucet into present occasions: Fb stays the most well-liked social community for information and present occasion updates. Add your model’s perspective to trending subjects to spice up visibility and engagement.
How typically do you have to put up on LinkedIn?
Trade common: 1 put up per day
LinkedIn has developed from a strictly enterprise bulletin board into a spot the place skilled updates meet private reflection. It’s now a platform the place employer branding, thought management and real neighborhood constructing all dwell facet by facet.
Most manufacturers put up not more than as soon as per day, and based on Copyblogger, 91% of LinkedIn creators publish at the very least as soon as each three days. Enterprise Insider’s professional consensus? Two to 5 posts every week strikes the precise steadiness. It’s sufficient to remain seen with out oversaturating your viewers.
Questioning what to put up on LinkedIn? In keeping with The 2024 Social Media Content material Technique Report, the #1 means social customers need manufacturers to indicate up on LinkedIn is by sharing instructional product data. That would imply:
- A brief carousel breaking down a brand new characteristic launch
- A textual content put up with data-backed insights out of your product crew
- A brief video displaying how clients use your product in actual life
Extra ideas for maximizing your LinkedIn presence:
- Prioritize textual content and static pictures: On LinkedIn, these posts nonetheless see essentially the most engagement, so hold them in your content material combine.
- Check out LinkedIn video: Native video uploads are up 45% year-over-year, based on LinkedIn insights. Hold them brief (15–30 seconds) and sound-off pleasant with captions or on-screen textual content. Seventy-nine % of LinkedIn movies are seen with out sound.
- Mix schooling and leisure: Sixty-six % of social customers say “edutainment” is essentially the most partaking model content material, even outperforming memes or serialized posts.
- Have interaction strategically: In keeping with Enterprise Insider, feedback can earn as a lot visibility as posts. Spend 15–half-hour a day including considerate feedback to others’ content material and responding shortly to feedback by yourself—particularly inside the first hour.
How typically do you have to put up on X (Twitter)?
Trade common: 2x Tweets per day
The birthplace of the hashtag stays a go-to platform for traits and rising information tales.
X’s fast-moving feed nonetheless rewards timeliness, however that doesn’t imply you want to put up continually. In 2022, manufacturers averaged three to 4 Tweets a day. Now the business common is simply two.
You additionally don’t want so as to add too many bells and whistles to your content material right here. X’s conversational, “stream of consciousness” nature makes it a straightforward place to create lighthearted posts with out sacrificing your voice or model persona.
Listed below are some extra tricks to get essentially the most out of your posts and time:
- Lead with concise, visible posts: Customers are more than likely to interact with model textual content posts and single pictures. Single-image posts make up 47% of name content material throughout industries.
- Experiment with short-form video: Video posts on X have grown by two share factors since 2023. To maximise attain and engagement, hold clips below 30 seconds, add captions for sound-off viewing and use a powerful hook within the first few seconds.
- Cross-post with intention: Repurpose high-performing Tweets, like relatable or meme-based posts, on Instagram or TikTok to increase their lifespan and attain.
- Be a part of the dialog early: Faucet into trending subjects whereas they’re nonetheless gaining traction, particularly round information or cultural moments related to your viewers.
- Make buyer care seen: In keeping with inside X information, 80% of social customer support inquiries begin on the platform. Use social listening to identify model mentions—tagged or not—and reply shortly to construct belief.
How typically do you have to put up on Pinterest?
Trade common: 1x every week
Pinterest is the place individuals go to dream massive, plan little joys and gather concepts that make life higher. Realizing this, it’s no shock that the 2024 Social Media Content material Technique Report revealed that 51% of all social customers say Pinterest feels extra optimistic than different platforms. Amongst Gen Z, that quantity rises to 60%.
In 2022, we really helpful posting on Pinterest as soon as a day. For 2025, that’s shifted to as soon as every week. Why the change? Pinterest’s Enterprise weblog places it merely: “Give attention to the content material itself.” A single, high-quality, recent Pin can hold driving site visitors for months, so the emphasis needs to be on creating content material value saving and sharing—not hitting a excessive quantity.
Listed below are a number of tricks to make your Pins rely and stand out:
- Use the precise key phrases: 97% of high Pinterest searches are unbranded, making the platform an enormous discovery engine. Weave related key phrases into your Pin titles, descriptions and alt textual content so individuals looking for concepts can discover you first.
- Encourage and educate: These are the highest causes individuals work together with manufacturers on Pinterest, based on The 2024 Social Media Content material Technique Report. Present your product in real looking settings, provide how-tos or share concepts that spark creativity.
- Faucet into aspiration: Pinterest is the web’s imaginative and prescient board. Folks use it to plan the whole lot from weddings to weeknight meals. Align your content material with these moments by offering sensible, inspiring assets for planners and dreamers alike.
- Leverage traits: Use Pinterest traits to determine seasonal and cultural moments your model can authentically be a part of. Well timed, trend-aligned content material can shortly acquire traction in search outcomes.
Discover your model’s perfect posting frequency
Realizing how typically to put up on social media is only one a part of your technique. Your content material nonetheless must be high-quality and related to your viewers. However nailing the posting frequency that works for you may assist you stand out with out being spammy. That is the place entrepreneurs can leverage social media scheduling instruments, like Sprout Social, to optimize posting frequency and save time.
You understand the reply to “how typically do you have to put up on social media?” The next move is to experiment with these averages to seek out out what your frequency candy spot is.
How we gathered the info
We perceive that these stories can increase questions on simply the place the info is coming from. That’s why we wish to be clear concerning the information we pulled and the way we obtained right here.
The insights on this article come from a mixture of trusted exterior statistics and authentic Sprout Social analysis, together with:
- 2025 Content material Advertising Benchmarks Report: We analyzed almost 3 billion messages from 1 million public social profiles energetic between February 1, 2024 and January 31, 2025. This information covers posts from Fb, Google My Enterprise, Instagram, LinkedIn firm pages, Pinterest, TikTok, TripAdvisor, and X.
- 2024 Social Media Content material Technique Report: Carried out on-line by Cint on behalf of Sprout Social, this analysis included 4,400 shoppers throughout the US, Canada, UK, Eire, and Australia—every with at the very least one social media account and following 5 or extra manufacturers.
- Pulse Surveys: Run on-line by Glimpse, a world market analysis agency, on behalf of Sprout Social. Individuals included each social media customers and entrepreneurs throughout the US, UK, and Australia.
Now’s the time to check your content material calendar. Are you posting on the proper frequency to your viewers? Begin your free trial of Sprout Social and uncover your finest posting frequency on social media at the moment.
