Huda Magnificence, Rhode, Kayali Amongst Prime 30 Magnificence Manufacturers on Social Media

Magnificence‘s first-quarter social media report playing cards are in.

In response to CreatorIQ, which makes use of earned media worth to measure the worth and engagement of influencer content material a couple of model, shifts are afoot by way of the class’s greatest winners.

Whereas make-up manufacturers generated essentially the most EMV through the interval (as is typical — a good portion of magnificence content material tends to be makeup-related), adopted by skincare, perfume manufacturers noticed a few of the biggest year-over-year EMV hikes throughout magnificence.

Mona Kattan’s Kayali, as an illustration, ranked primary in perfume, producing $26.6 million EMV through the interval — a 108 p.c year-over-year leap. The buzzy model was purchased by Kattan in February from guardian firm Huda Magnificence, with Common Atlantic additionally taking a stake as a part of the possession transition. Quantity-two model Phlur grew 198 p.c within the metric, whereas Ellis Brooklyn noticed the one biggest EMV leap in magnificence, rising 270 p.c versus final yr.

A Kattan sister additionally took the highest spot in make-up, with Huda Kattan’s eponymous cosmetics line rising 43 p.c, adopted by Selena Gomez’s Uncommon Magnificence at quantity two. In skincare, Hailey Bieber’s Rhode was on high, outpacing the second-biggest model, Summer season Fridays, by almost $40 million EMV. Rhode was additionally the highest skincare model by EMV development at 80 p.c, with L’Occitane en Provence, recognized for its viral almond physique care vary, taking second with a 62 p.c development charge.

A breakdown of the highest 30 perfume, skincare and make-up manufacturers on social media through the first quarter of 2025, per CreatorIQ, plus their year-over-year EMV development.