LONDON — “I like being a grandma,” declares the ebullient Texan Jerry Corridor in Burberry’s newest marketing campaign, the place she options alongside her daughters Lizzy and Georgia Could Jagger and their little boys, Eugene and Dean.
The marketing campaign, shot by Laura Jane Coulson in London, is for Mom’s Day, which falls on Could 11 within the U.S. The temper is homey and in tune with Burberry’s technique of celebrating Britain and spotlighting a few of its most well-known names.
It comes a number of months after the summer season 2025 marketing campaign, which stars huge British names akin to Kate Winslet, Nicholas Hoult and Jodie Turner-Smith, all of whom get drenched in wet London.
“It’s All the time Burberry Climate: London in Love,” was a follow-up from the celebrity-filled winter 2024 marketing campaign the place stars together with Barry Keoghan, Cara Delevingne, Olivia Colman and Little Simz bundled up for Burberry.
Since chief govt officer Josh Schulman arrived on the firm final 12 months, he’s been taking Burberry again to fundamentals, highlighting key classes, and utilizing the campaigns to telegraph the model’s British fashion and appeal.
Jerry Corridor, and her daughter Georgia Could Jagger in Burberry’s Mom’s Day marketing campaign.
Schulman argued earlier this 12 months that the technique has been working. The campaigns have been resonating with a broad vary of luxurious prospects and resulting in an enchancment in “model desirability,” he mentioned.
Whereas Granny Corridor could also be all-American, she has spent a lot of her grownup life in London and her daughters are half-English on the aspect of their father, Mick Jagger. The actress and mannequin has 4 youngsters with Jagger and have become a grandmother in 2020 when Eugene was born.
Each of Corridor’s daughters reside within the U.S. Lizzy is a mannequin, actor and activist whereas Georgia Could can be a mannequin, and co-owner of the hair salon Bleach. She launched her personal natural skincare model, Could Botanicals, in 2023.
The marketing campaign video exhibits them hanging out at residence, with Eugene working round, taking part in and blowing bubbles; child Dean resting in mom Georgia Could’s arms, and the three ladies having fun.
At one level, Georgia Could says of her son who was born final 12 months: “The child has began speaking — he simply sort of babbles to himself.”
Lizzy Jagger along with her son Eugene in Burberry’s Mom’s Day advert marketing campaign.
They’re all sporting Burberry clothes and niknaks, and the main focus is on gifting. There are items from the brand new Highlands household of luggage, which options the Burberry verify and has a coated end impressed by rainwear.
There are additionally silk scarves with pastel poppy prints and watercolor checks, and ballerina flats knitted in Burberry’s signature colours.
And since rain is the one certainty of a British springtime (and summer season) there are jackets made out of light-weight tropical gabardine, and trench particulars throughout attire, shirts and skirts.
The Burberry verify seems throughout tailor-made trousers, T-shirts and the little cotton shirt-and-shorts ensemble that Eugene wears within the video.
Burberry is planning to mark U.S. Mom’s Day with an unique occasion on the New York Botanical Backyard that can have fun “the spirit of motherhood.”
Georgia Could Jagger with son Dean in Burberry’s Mom’s Day advert marketing campaign.
