Julia Fox stars in Kourtney Kardashian Barker’s model Lemme’s newest product marketing campaign for Lemme Play. The “Uncut Gems” breakout star seems in a brand new video commercial alongside Kardashian Barker for the brand new sexual wellness gummy.
Within the video commercial, Fox is seen stress-free in a bubble bathtub, her hair styled in a blond bouffant evocative of Nineteen Sixties glamour. The business options Fox receiving a pattern of the Lemme Play gummies and calling up Kardashian Barker on her retro cellphone to inquire after the present.
Kardashian Barker’s model entered the sexual wellness class on Friday. Lemme Play is a cherry-flavored libido-enhancing gummy that includes such elements as superfood complicated S7 nitric oxide complicated, attractive goat weed and maca root.
“From Day One, there have been a ton of individuals in our core shopper base desirous about sexual wellness and annoyed by the shortage of choices, and particularly annoyed by the shortage of innovation within the class,” mentioned Lemme cofounder Simon Huck, per WWD’s Magnificence Inc. protection of the announcement.
Earlier than the discharge of Lemme Play, Kardashian Barker ventured into candy treats for the limited-edition Lemme Glow Lollipops in 2024. Components featured within the lollipops have been vitamin C, cocoa butter and multicollagen peptides for a candy spin on magnificence routines.
Fox has starred in campaigns for MAC Cosmetics, Christian Cowan, Diesel, Coach and extra.
