One thing massive is coming for Justin Bieber.
Over the previous 24 hours, the “Child” hitmaker, 31, has been sharing sneak peeks at what seems to be a forthcoming clothes model referred to as SKYLRK on Instagram.
First, Bieber dropped a captionless picture exhibiting a colourful assortment of sweatshirt sleeves with the label’s emblem. Within the following submit, the singer tagged @skylrk subsequent to extra sleeves lined up in a row, in addition to a handful of beanies beneath.
And, in the event you look behind the desk of product, you’ll see a temper board that includes avenue type photographs of Bieber decked out in SKYLRK, presumably.
Bieber then shared a slideshow of a pink sweatshirt, varied sun shades, and a puffy blue telephone case with the caption “👨🏻🍳” — implying that one thing has been cooking behind the scenes.
“YES CHEF 👨🏼🍳,” style critic Kim Russell, aka @thekimbino, wrote. “The telephone case is giving Rhode vibes,” one other person mentioned.
SKYLRK’s new Instagram web page has but to submit something, nevertheless it’s swiftly racking up loads of followers, together with, after all, spouse Hailey Bieber.
And although this data could also be comparatively new to the general public, it appears Bieber has been secretly testing out his new model for years.
In December 2023, Bieber stepped out in white sneakers with “SKYLRK” on the underside. In response to The Solar, he filed three logos utilizing SKYLRK Holdco, LLC, in 2023, planning to launch merchandise with shut good friend Neima Khaila. Nonetheless, the launch was pushed again on the time.
It appears the manufacturing ramped up in 2025, as Bieber has not too long ago been noticed sporting what seems to be SKYLRK’s beanies on a number of occassions.
This isn’t Bieber’s first foray into the style world; in 2020, he co-founded Drew Home with stylist Ryan Good and designer Gianpiero D’Alessandro.
Some followers seen that he stopped selling Drew on his Instagram web page and has eliminated the model in his bio, now changing it with @skylrk. Whereas it’s unclear when precisely prospects would possibly have the ability to get their palms on the brand new duds, SKYLRK does have a web site the place followers can signal as much as be alerted.
