KOREAN KAMEO: Karl Lagerfeld has landed in Seoul for a pop-up on Friday that guarantees an immersive dive into the late couturier’s world.
His distinctive silhouette will loom giant, serving as archways to enter the two,475-square-foot venue positioned within the metropolis’s Seongdong-gu space, a former industrial zone that has become a hub for artwork, design and style.
Highlighting Seoul’s artistic power and world affect, Pier Paolo Righi, chief government officer of Karl Lagerfeld, stated the momentary venue was a chance to supply a singular expertise to longtime followers and new audiences.
“As we form Karl’s future legacy, we’re excited to share tales and deepen our dialogue with a metropolis that continues to outline world model,” he added.
Karl Lagerfeld’s upcoming pop-up retailer in Seoul, Korea
Courtesy of Karl Lagerfeld
A pop-up within the South Korean capital additionally has explicit resonance for Hun Kim, the model’s artistic director.
“Seoul has at all times been a supply of artistic power for me — from its avenue model to the best way the town blends custom with daring innovation,” he stated. “Bringing the world of Karl dwelling to my beginning metropolis makes this pop-up particularly significant. It’s an opportunity to attach with a spot that formed my perspective, and to share that imaginative and prescient with a brand new era right here.”
Till Might 26, guests can uncover an exhibition that includes a collection of quotes and sketches, in addition to a duplicate of Lagerfeld’s desk from his private workplace in Paris.
One spotlight to not be missed is the human-sized Choupette costume sported by Jared Leto on the 2023 Met Gala, the place the costume code honored the late couturier. The blue-cream Birman cat was Lagerfeld’s devoted companion within the years resulting in his loss of life in 2019.
Karl Lagerfeld’s upcoming pop-up retailer in Seoul, Korea
Courtesy of Karl Lagerfeld
There’s additionally a sampling of the model’s newest campaigns and the Karl Ikonik perfumes. On a wall, an set up options hanji, a home made conventional Korean paper, folded into shirts and collars – with an actual shirt from the model hidden amongst them.
There will even be the model’s spring 2025 assortment, spanning ready-to-wear and equipment. Customers may have alternatives to win prizes by participating in interactive experiences comparable to coming to the pop-up within the couturier’s black-and-white sartorial palette, or discovering which shirt is the actual one.
Karl Lagerfeld counts greater than 200 shops worldwide, together with premium wholesale and franchise companions. Key areas for the model embody Paris, London, Dubai and Shanghai. South Korea is a brand new marketplace for the model, the place it plans to develop its presence additional.
