Kendrick Lamar’s penchant for endorsing under-the-radar Nike sneakers is second to none.
By no means one to easily put on the newest launch or hottest collaboration of the second, the Compton, Calif.-born rapper typically sticks with fashions which might be true to his roots and Nineteen Nineties upbringing, whether or not it’s the West Coast-favorite Nike Cortez or the signature Deion Sanders Nikes worn by Lamar on the Tremendous Bowl LIX Halftime Present. With that in thoughts, it shouldn’t have been an excessive amount of of a shock to see the “Not Like Us” rapper step out in an off-the-beaten-path Nike shoe throughout an New York Metropolis tour final week.
Photographed arriving to a recording studio in NYC’s West Village Wednesday, Lamar sported his go-to blue New Period fitted cap (probably a Los Angeles Dodgers cap that includes the branding of Lamar’s pgLang firm) with a crisp white T-shirt, dishevelled jean shorts and a flannel button-up slung over his shoulder. Nevertheless it was the rapper’s footwear that drew probably the most consideration, as he laced up November 2024’s Nike Zoom Vomero Roam launch in its “Flax” coloration.

Kendrick Lamar within the Nike Zoom Vomero Roam “Flax” sneaker.
This explicit colorway of the Nike Zoom Vomero Roam is a girls’s type, however with footwear gender boundaries turning into extra blurry by the day, that’s not what makes it an surprising put on for Lamar. The Roam variation of the mannequin is a beefed-up, extra-durable iteration of Nike’s in style Zoom Vomero 5 retro working shoe. Described by Nike as a “winterized” model of the runner, the Zoom Vomero Roam consists of added rubberized panels and water repellency meant for moist climate. Regardless of its seasonal upgrades, Lamar made the sneaker pairing look proper at house on a heat Could day.

Nike Zoom Vomero Roam girls’s “Flax” (pair).
Lamar’s model affiliation has develop into more and more precious. After pairing Celine denims together with his aforementioned Nike sneakers through the Tremendous Bowl Halftime Present, the French vogue home was stated to have acquired a media affect worth increase of $2.3 million. In the meantime, his Nike Air DT Max ’96 sneakers introduced the sportswear firm $1.69 million value of publicity.
The Nike Zoom Vomero Roam debuted at retail in November. The mannequin retails for $180 and is accessible from Nike’s e-commerce web site in a wide range of males’s and ladies’s kinds. For these particularly looking for the “Flax” colorway worn by Lamar, a small variety of choose sizes are discounted to $108 at Dick’s Sporting Items.

Kendrick Lamar wears the Nike Zoom Vomero Roam girls’s in “Flax.”

Nike Zoom Vomero Roam girls’s “Flax” (lateral).

Nike Zoom Vomero Roam girls’s “Flax” (medial).

Nike Zoom Vomero Roam girls’s “Flax” (high).

Nike Zoom Vomero Roam girls’s “Flax” (sole).

Nike Zoom Vomero Roam girls’s “Flax” (element).

Nike Zoom Vomero Roam girls’s “Flax” (heel element).

Nike Zoom Vomero Roam girls’s “Flax” (reflective element).

