Kenneth Cole Productions has launched the second installment of the spring 2025 “Purposeful Voices” sequence in collaboration with Emmy award-winning, multiplatinum recording artist Rachel Platten.
Platten and Cole are teaming as much as increase consciousness for psychological well being and sources this Could, which is Psychological Well being Consciousness month. By an impactful music video, that shall be launched Thursday, the model is bringing consideration to psychological well being with a stripped-back, tender model of Platten’s document, “Unhealthy Ideas,” from her newest album, “I’m Rachel Platten.”
Platten is the latest ambassador to hitch Cole’s nonprofit, The Psychological Well being Coalition. The preliminary “Purposeful Voices” marketing campaign, that launched earlier this spring, featured storyteller Isabella Strahan, a most cancers survivor and advocate for hope.
Cole’s spring 2025 womenswear assortment, designed beneath the artistic path of Emily Cole, is additional elevated all through the marketing campaign and movie with the artist styled in a curated assortment of “Rachel’s Picks.”
“For over 40 years, we’ve used our voice to impress thought and encourage dialog about vital social points and to assist others really feel seen, really feel heard, and really feel related. This spring, the model launched our Purposeful Voices marketing campaign, and is grateful to associate with Rachel Platten, an inspiring singer-songwriter who makes use of her personal voice to assist an empower others,” stated Kenneth Cole, chairman and chief artistic officer of Kenneth Cole Productions Inc. and chairman of the Psychological Well being Coalition.
Kenneth Cole
Kenneth Cole
The marketing campaign movie encapsulates Platten’s journey coming to phrases along with her personal psychological well being struggles by means of her track, “Unhealthy Ideas,” her newest “Struggle Track” anthem. Cole and Platten selected this track because it tells how Platten overcame postpartum melancholy and nervousness, whereas additionally navigating the factitious facade of fame to appreciate her genuine, sincere self.
“I really feel extremely honored and so very proud to be partnering with the Psychological Well being Coalition and Kenneth Cole,” stated Platten. “After the whirlwind success of my first main label album and subsequently coming into motherhood, I fought a brutal and lengthy battle with my psychological well being. Now that I’m discovering pleasure in my life and my music once more, I as soon as once more really feel pulled in direction of service. However this time, it’s deeply private. I hope to make use of my music, my voice and platform alongside Kenneth Cole and MHC to assist take away the stigma round psychological well being and lift consciousness round all of the unbelievable instruments and sources accessible by means of their platform.”
Rachel Platten in Kenneth Cole.
Carlos Serrao, courtesy of Kenneth Cole Productions
Cole and Platten’s partnership started on the Psychological Well being Coalition’s 2025 Wellbeing at Work Day on Dec. 3, 2024, an annual occasion aimed to domesticate more healthy, extra productive workplaces nationwide, the place Platten carried out her cult-classic “Struggle Track.”
“Rachel’s Picks” can be found to buy on KennethCole.com and in choose retailers, together with Macy’s and Nordstrom. As well as, in recognition of Psychological Well being Consciousness Month, from Could 1 by means of Could 4, one hundred pc of gross sales on Kennethcole.com shall be donated to the Psychological Well being Coalition in assist of their mission to finish the stigma round psychological well being.
