Lattafa, Armaf and Phlur Amongst Prime 10 Perfume Manufacturers on TikTok Store

From males’s fragrances to physique mists to “blind buys” and past — as we speak’s perfume traits are raging on TikTok Store.

The e-tailer is propelling perfume manufacturers new and present to new heights, information from Appeal.io exhibits, with the platform’s largest winners starting from Arab-inspired Lattafa to the gourmand-y Paris Nook to dupe manufacturers — or extra particularly, Sol de Janeiro dupe manufacturers, which have turn into a perfume class unto themselves (Sttes being among the many most distinguished gamers).

In keeping with Appeal.io, the number-one perfume model by gross sales on TikTok Store in February was Lattafa, which netted greater than $4 million through the interval. Based within the ’80s within the United Arab Emirates, the model’s woody, musky scents are seeing new resonance amongst Gen Z and Millennial perfume lovers as oud perfumes proceed to rise in recognition.

Lattafa’s success isn’t fueled by only one or perhaps a few hero choices, both: In February, the model’s prime product was its tobacco-infused Asad for Males Eau de Parfum, priced at roughly $30 a bottle. The scent generated greater than $71,000 in gross sales in February on TikTok Store — a small fraction of the model’s $4 million complete for the interval.

Extra generally, top-performing manufacturers like Phlur and Sttes see nearly all of gross sales come from key heroes. Within the case of Phlur, that’s a physique mist duo that includes its Vanilla Pores and skin and Heavy Cream scents for $66 (a $76 worth) and for Sttes, a gold-hued Brazilian Fragrance 602, which additionally is available in physique lotion and oil varieties. Impressed by Sol de Janeiro’s Cheirosa 62 scent, Sttes’ 602 product household has bought greater than 122,000 models on TikTok Store thus far.

Lattafa greater than tripled the gross sales of the next-biggest model on TikTok Store, which in February was fellow UAE-made Armaf, logging $1.1 million in gross sales. Additionally standard amongst male customers: Prime Shelf’s $25 Her Loss cologne, which purports to boost olfactive signal-emitting pheromones and thus improve a wearer’s attract. (Proof of pheromones’ affect on attraction is minimal, however the class is buzzy on each TikTok and Amazon nonetheless.)

The highest 10 perfume manufacturers on TikTok Store in February, per Appeal.io, and the top-selling product for every.