Levi’s and Japanese trend home Sacai have revealed their spring advert marketing campaign that takes inspiration from James Dean’s iconic spirit. Photographed by Craig McDean and styled by Karl Templer, the ladies’s 2025 spring assortment and males’s 2025 spring and summer time assortment are featured.
The advertisements function actress and mannequin Chase Sui Wonders alongside mannequin Chandler Frye, and have been photographed on the Decrease East Facet of New York. The advert marketing campaign, which breaks Monday, will run on Levi’s and Sacai’s social channels.
The Levi’s x Sacai girls’s assortment options three standout items: The Levi’s x Sacai Denim Jacket with a boxy, barely A-line silhouette with inside particulars that preserve its sculptural form; the Levis x Sacai Denim x Matelasse twill jacket, and a press release Levi’s x Sacai jumpsuit with a bib-style high, camisole straps and broad flare legs.
The lads’s providing mirrors the ladies’s with a extra simplified silhouette. There’s the Levi’s x Sacai denim jacket that includes the identical customized sunspot gold shanks primarily based on classic Levi’s {hardware}, the Levi x Sacai Denimx Matelasse twill reversible blouson, and two variations of the Reversible Blouson, obtainable in indigo x black or blue x khaki nylon exteriors.
A picture from the Levi’s x Sacai advert marketing campaign.
Courtesy of Levi’s x Sacai
Unisex kinds spherical out the gathering with Levi’s x Sacai denim pants in an ultra-wide dishevelled jean with a mid-rise match and seven-pocket development.
The Levi’s x Sacai assortment shall be obtainable by way of unique pop-ups and Selfridges on Might 26, Landmark Hong Kong on Might 27 and worldwide beginning Might 28 at levi.com, the Levi’s app, in choose Levi’s flagships and at choose Sacai retail places.
That is the second time the 2 manufacturers have partnered collectively, however the first collaborative assortment of this scale.
