The Lids brick-and-mortar expertise is about to look loads totally different.
The main headwear retailer — with greater than 2,000 areas all through North America, Europe and Australia — has revealed a modernized retailer idea, one which it describes as “elevated” with a powerful deal with personalization.
“Customization has at all times been on the coronary heart of our model and this new retailer design takes it to the following stage,” Lids president Bob Durda mentioned in a press release. “We’re providing extra methods for purchasers to make their gear uniquely theirs, whether or not it’s stitching, patching or curving. This rollout represents our dedication to a dynamic, customer-centric expertise the place each go to feels private, partaking and tailor-made to every particular person.”
Inside the brand new Lids retailer idea.
Courtesy of Lids
Except for an expanded number of localized and unique merchandise, in addition to extra vogue headwear, the spotlight of the brand new retailer format is its Customized Zone. This contains interactive “Construct-A-Cap” kiosks and, in choose areas, a hat-curving machine.
Particularly, prospects can create their very own designs on the kiosks, and as soon as accomplished, they are going to be emailed a barcode. Utilizing that barcode, the shop’s workers will then work alongside the client on the ultimate design particulars earlier than inserting an order. Lids confirmed prospects can save and revisit their designs on-line and order via an internet site, customlids.com. The kiosks even have capability for processing bulk orders.
Every retailer will inventory roughly 40 distinctive patches made for the native market, based on Lids, which can price prospects $15 every. Additionally, hat curving will price $10 and stitching is $12. Jerseys, too, will be personalized in choose shops, beginning at $50.
Different highlights of this refreshed retailer idea embrace a T-shirt wall replete with “stylish and hyper-localized attire” and a Children’ Nook part for youngsters, with youth-focused attire and headwear. The shops will even inventory extra headwear equipment, reminiscent of cleansing and therapy merchandise.
The brand new Lids retailer idea will embrace a bigger number of headwear equipment.
Courtesy of Lids
Lids has rolled out this new format to twenty areas throughout the nation this month, together with six with the hat curving machine (Arden Honest in Sacramento, Calif.; Jersey Gardens in Elizabeth, N.J.; Mall of America in Bloomington, Minn.; Northpark Middle in Dallas; Northstar Mall in San Antonio, and Scottsdale Trend Sq. in Scottsdale, Ariz.).
The retailer additionally confirmed that it’ll evolve and broaden this retailer idea all through 2025 and transferring ahead.
