LONDON — A troublesome begin for incoming chief government officer Laura Weir; the British Style Council mentioned on Friday that there might be no stand-alone London Style Week in June.
In response to the evolving trend panorama and suggestions from the BFC’s neighborhood of designers and types, the BFC mentioned it would as a substitute double down on its assist for London-based manufacturers to satisfy worldwide patrons in Paris by committing to host London Present Rooms 4 occasions a yr.
Final June, the BFC launched a brand new format encompassing cultural applications, trend actions and events to rejoice its fortieth anniversary.
A spokesperson for the BFC mentioned the main focus this June might be on championing British menswear and strengthening its presence each domestically and internationally.
“Taking a digital-first method, we are going to collaborate with patrons and media companions and leverage our personal channels to highlight the evolving story of British menswear, introducing and selling designers to new audiences. This might be woven into our current content material streams, highlighting British designers presenting in different markets and exploring the evolution of menswear,” the spokesperson mentioned.
“By scaling again to extra focused applications this June in London and Paris, we goal to create robust foundations to amplify the message of our sensible British menswear companies. We acknowledge the challenges the sector faces each within the U.Okay. and globally and stay dedicated to amplifying the voices of British menswear designers as they navigate an ever-changing trend panorama and can proceed to adapt and discover methods to platform our sensible British menswear enterprise,” the particular person added.
The London Present Rooms has been an integral a part of the BFC’s assist for rising abilities since 2008. It was shelved through the COVID-19 pandemic, and its funding from the European Regional Improvement Fund was reduce following Brexit.
This system now sits beneath the BFC Basis and made its return to Paris in Janurary 2023 with Tranoï.
The following London Present Rooms will run from June 26 to July 1 in Paris, coinciding with the upcoming Paris Males’s Style Week.
“We’re delighted to substantiate that London Present Rooms throughout Paris Style Week will present a possibility 4 occasions a yr for BFC Basis designers to generate gross sales and develop their relationships with worldwide media exterior of a present setting, reinforcing our dedication to offering important industrial alternatives for British designers,” the spokesperson mentioned.
