LONDON — Lucien Pagès Communication and fellow company AIPR are becoming a member of forces in an ever-more aggressive local weather for vogue and way of life communications.
The 2 have shaped a enterprise for the U.Ok. market referred to as Lucien Pagès & AIPR with a redesigned black, white and grey brand to replicate the change.
This merger is supported by The Independents group, which acquired Lucien Pagès Communication in December.
AIPR was based by Adam Iezzi in 2005 and represents vogue, magnificence and way of life manufacturers together with JW Anderson, Loewe, 16Arlington, Alaïa, Zara and Zara Dwelling.
Iezzi mentioned he has labored with Pagès for greater than 15 years “and I couldn’t consider a extra pure associate for the following chapter of my company. He grew to become an ally in enterprise and, much more, a pal.”
He added: “Because of Lucien Pagès’ international attain and the broader community of The Independents, I will provide a good stronger service to my shoppers, whereas sustaining and strengthening my workforce.”
The emblem for the brand new three way partnership firm, Lucien Pagès & AIPR.
Lucien Pagès Communication was based in 2006 in Paris, and organizes model occasions throughout the vogue weeks in New York, London, Milan and Paris. It opened a New York workplace in 2019 and phases cultural occasions worldwide.
Pagès mentioned he’s pleased to have a base in London — finally. “Individuals usually requested why I by no means opened an workplace in London, particularly given how a lot I really like the town. I’m there often for work, and London’s media has all the time had a serious affect on our neighborhood,” he mentioned.
He added that Iezzi “provided a service that complemented mine completely. We’ve lengthy shared shoppers and have a really related strategy to our work. This three way partnership is the product of an extended dialogue that Adam and I’ve had collectively and now, as a part of The Independents, is the right time to do it. I couldn’t be happier.”
Isabelle Chouvet, chief govt officer of The Independents, mentioned the three way partnership “is typical of the synergies that we wish to encourage, and we welcome Adam and his workforce to The Independents.”
The Indepedents was based in 2017 via the merger of the Asia-based occasions organizer K2 and the general public relations company Karla Otto.
In 2023, it took a $400 million funding led by the non-public fairness agency TowerBrook Capital Companions and leisure big Banijay Group. It has been on an acquisition spree over the previous 12 months, betting on scale and geographical attain to counter a luxurious downturn.
Earlier this 12 months it launched L’Incubateur, an initiative created to determine, assist and speed up the following wave of expertise, entrepreneurs and artistic businesses.
