Storied Italian luxurious footwear model Moreschi has discovered a pair of white knights.
Glam Srl, the corporate behind the Superglamourous shoe model, and its investor, the London-based Imerman Household Workplace fund, have taken over the Moreschi model.
They received the public sale arrange by the Court docket of Pavia, Italy, which had declared Moreschi bankrupt in 2024. The model was beforehand owned by the Swiss fund Hurleys.
The acquisition consists of the Moreschi trademark, all associated mental property, equipment and in-house supplies.
Monetary phrases of the deal weren’t disclosed.
The joint acquisition builds on the present relationship between the Imerman Household Workplace and Glam Srl, as the previous invested within the latter final 12 months turning into its majority stakeholder.
The brand new homeowners are dedicated to resurrect Moreschi, recognized primarily for its luxurious males’s formal footwear, along with a girls’s line, by leveraging Superglamourous’ digital-first experience and capabilities. The latter model, established by Andrea Usuelli and Riccardo Libertino in 2012, is greatest recognized for its slippers outlined by daring designs.
Moreschi was established by Mario Moreschi in 1946 in Vigevano, Italy — a famend shoe manufacturing hub situated about 30 miles southwest of Milan, which has partially misplaced its prominence lately. Within the wake of the acquisition, manufacturing of Moreschi footwear is to proceed in Italy.
Constructing synergies between Moreschi’s heritage and Superglamourous’ digital-first DNA might be instrumental in fueling renewed development for the previous model and supply a robust business-to-business footprint for the latter. The 2 corporations will proceed to function as unbiased manufacturers, leveraging shared operational infrastructures.
“Moreschi’s legacy in Italian shoemaking is unparalleled. Our aim is to construct on that heritage, evolving the model with considerate innovation whereas staying true to its core values of workmanship, magnificence and timeless design,” stated Bianca Ladow, director of the Imerman Household Workplace and director of Glam Srl and Moreschi.
“The partnership plans to leverage Superglamourous’s digital experience and Moreschi’s famend craftsmanship to create a novel providing within the luxurious footwear market. This acquisition underscores a dedication to preserving Made in Italy craftsmanship and artisans whereas adapting to the evolving panorama of luxurious retail,” Ladow stated.
Moreschi’s males’s luxurious formal footwear.
As a part of the brand new marketing strategy, the present Moreschi showroom on Milan’s By way of Manzoni might be dwelling to each manufacturers’ collections, whereas a brand new unit is to bow on London’s Mount Road, the place Superglamourous already operates its personal exhibition area. The Moreschi flagship on By way of Manzoni and the Superglamourous retailer on Corso Venezia, each in Milan, might be strategically enhanced with a stronger direct-to-consumer focus, the brand new homeowners stated.
“Moreschi represents a pillar of Italian artisanal heritage. This isn’t only a revival, it’s a long-term imaginative and prescient to honor custom whereas embracing transformation. By combining Moreschi’s legacy with the strategic agility of Glam, we’re making a construction pivotal to sustainable development and world attain,” Usuelli stated.
Based on market sources Moreschi’s estimated revenues on the peak of its enterprise success stood simply south of fifty million euros.
“We see in Moreschi the type of magnificence that transcends time, understated, but deeply expressive. That is a rare alternative to reframe that refinement for a brand new era, bringing a contemporary sensibility to supplies, proportions and styling, all whereas remaining trustworthy to the model’s DNA,” Libertino stated.
The Imerman Household Workplace is helmed by businessman Vivian Imerman and is a part of Vasari, a consumer-focused funding group with many years of expertise proudly owning and working corporations targeted on branded items and alcoholic drinks in Europe, Asia and Africa.
