MAC is embracing the ability of nepo infants.
On Might 7, the beloved magnificence model launched a “Born Well-known” marketing campaign that includes three Gen Z celebrities who grew up within the highlight however are actually forging their very own path in Hollywood.
Celebrating MAC’s new non-sticky gloss, the Lipglass Air ($25), the advert contains Amelia Grey Hamlin, 23, (joined by mother and actuality tv star Lisa Rinna), Zaya Wade, 17, and Francesca Scorsese, 25.
Shot by style photographer Sharna Osborne in Hollywood, California, the brand new marketing campaign exudes a Y2K vibe with tabloid-inspired imagery, in addition to an early aughts wardrobe.
The advert for its new Lipglass Air — the successor to MAC’s Lipglass — reads, “Meet the MAC nepo child” and contains humorous phrases like “Lastly, a nepo child who works as laborious as her mom” and “You already love her mom.”
Rinna and Hamlin showcase their shiny, shiny pouts in a single pic that remembers the catalogues of the previous.
In a second snap, the mother-daughter duo pose for the paparazzi, with Hamlin in a white-and-blue printed polo and pink metallic underwear and the previous “RHOBH” sporting a pink cropped jacket, beige bodysuit and white sweatpants.
Wade, who’s the daughter of former basketball star Dwyane Wade and the step-daughter of actress Gabrielle Union, appears straight out of the early 2000s, sporting a scorching pink velour monitor jacket, coordinating miniskirt, graphic child tee and choker as she’s carrying MAC baggage.
Scorsese, whose movies with dad Martin Scorsese are constantly viral on TikTok, is clad in a brilliant inexperienced high, black bubble miniskirt and black sun shades.
MAC’s earlier advert marketing campaign that includes Martha Stewart, Julia Fox and extra stripping down for a brand new nude lip shade just lately brought about fairly a stir, too.
We will’t wait to see what the make-up firm does subsequent.
