Macy’s has optioned the NYT best-selling novel When Ladies Ran Fifth Avenue: Glamour and Energy on the Daybreak of American Style to develop right into a fictionalized TV collection.
The guide by journalist Julie Satow focuses on the untold tales of the ladies who constructed and formed a number of the most iconic shops in America, from Dorothy Shaver at Lord & Taylor to Hortense Odlum at Bonwit Teller and Geraldine Stutz at Henri Bendel.
Macy’s is at present within the means of securing a showrunner and attaching expertise for the lead roles. The plan is to include Margaret Getchell, the manager who helped to remodel Macy’s within the nineteenth century.
“When Ladies Ran Fifth Avenue celebrates the entire pioneering girls who helped form retail vogue and their enduring legacy, girls like Macy’s Margaret Getchell,” stated Satow in a press release. “I can’t wait to see these trailblazing tales attain a wider viewers, inspiring the subsequent technology of innovators in vogue and enterprise, and convey When Ladies Ran Fifth Avenue from the web page to display screen.”
Just lately, Macy’s signed a brand new 10-year take care of NBCUniversal for Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks on NBC, Peacock and Telemundo. In 2024, the 98th Macy’s Thanksgiving Day Parade reached a report 31.7 million viewers.
