EXCLUSIVE: Cairo-based movie firm MAD Options has struck a cope with distinguished Turkish company Folks Expertise Administration to handle all industrial illustration within the Arab World for a number of of its purchasers.
The partnership contains prime Turkish stars comparable to Tuba Büyüküstün, Kaan Urgancıoğlu and Burcu Biricik, who might be represented in Arabic-speaking markets by MAD Celeb.
The MAD Options subsidiary, which handles main Arab world abilities comparable to Egypt-Tunisian star Hend Sabry and Syrian actor Samer Ismail, is the Arab-world’s largest expertise administration and promotional company.
MAD Options co-founders Alaa Karkouti and Maher Diab mentioned the partnership marked a milestone for the corporate.
“Because the institution of MAD Options 15 years in the past, our technique has at all times been to broaden in response to market wants,” they mentioned
“That’s why we’re extending our attain to pick out expertise from around the globe, together with Turkiye, which has gained important reputation within the Arab World, turning into more and more current not solely in Turkish content material but in addition in Arabic productions and types. This marks one other milestone for MAD Celeb as we construct a regional inventive powerhouse.”
Yasemin Özbudun, founding father of Folks Expertise Administration, additionally famous the importance of the collaboration.
“For over 15 years, Folks Expertise Administration has been a devoted presence within the Arab leisure business, starting with the sale of Turkish collection throughout the area. The tales we advised, the memorable characters, the aesthetic visible language, and the common themes they carried solid a deep reference to Arab audiences.”
“This success has sparked native diversifications and a rising fan base for Turkish expertise, strengthening the cultural bond between Türkiye and the Arab World,” he continued. “Our partnership with MAD Options is a strategic step to amplify these tales and additional elevate our abilities on a world stage, creating robust model collaborations for our actors and uniting inventive strengths to have fun the area’s wealthy storytelling heritage.”
Kareem Samy, Managing Associate and Government Director of MAD Celeb, says the partnership is a logical extension to the corporate’s roster.
“The leisure world in Türkiye has turn out to be more and more aligned with that of the Arab World. Turkish dramas have turn out to be an incredible affect within the area, notably amongst Arab audiences. Many Turkish productions are being tailored into Arabic, as Arab viewers have gotten an increasing number of focused on seeing Turkish tradition.”
Büyüküstün made historical past in 2014 as Türkiye’s first Worldwide Emmy nominee for her efficiency in 20 Minutes. Her different notable credit embrace Asi, Gönülçelen, Ihlamurlar Altinda, and extra just lately, Black Cash Love, My Father and My Son, Courageous and Stunning, and One other Self. She can also be a UNICEF Goodwill Ambassador and advocates for kids’s rights worldwide.
Urgancıoğlu is acclaimed actor whose worldwide breakthrough got here together with his efficiency as Emir Kozcuoğlu in Infinite Love, the primary Turkish collection ever to win an Worldwide Emmy Award, adopted by the lead function in Household Secrets and techniques, the Turkey‘s second collection to obtain the distinguished Worldwide Emmy for Finest Telenovela.
He has additionally appeared within the Netflix unique collection Love 101 and the platform’s hit unique movies In Good Arms and In Good Arms 2, and likewise been seen in worldwide titles comparable to Amazon’s Jack Ryan and Man Ritchie’s Operation Fortune.
Burcu Biricik first made waves within the 2014 to fifteen collection Matter of Respect, which paved the best way for her breakout efficiency in Life Track, which earned her awards. Biricik has since led acclaimed productions comparable to Kuzgun, Chrysalis, and the historic drama operation Cicero.
