MILAN — With the upcoming movie “Maserati: The Brothers” set to hit the silver display screen, the Italian automotive firm could grow to be extra well-known than ever. Throughout Milan Design Week, which kicks off April 7, the historic Maserati based in 1914 in Modena, Italy, will make its furnishings debut.
On Friday, Giorgetti mentioned Maserati will unveil its first furnishings assortment, Giorgetti Maserati Version, on the Giorgetti showroom on By way of Spiga 31. In tandem, a limited-edition Maserati automobile outfitted with Giorgetti interiors will probably be unveiled on the Maserati Showroom on Milan’s Viale di Porta Vercellina, just some steps away from Leonardo Da Vinci’s “Final Supper,” known as the Maserati Giorgetti Version. That is Giorgetti’s first automotive undertaking.
Each the furnishings assortment and automotive interiors undertaking have been collectively designed by Giorgetti’s artistic director Giancarlo Bosio and Maserati’s head of design Klaus Busse. The furnishings assortment was impressed by sea life, the legendary sea creatures of Historic Greece and consists of the Lorelei armchair and couch, Ligea espresso tables, Neomeris carpet, Nereide couch, Ploto low tables, Seidon couch, Sibelia low tables and Teti pouf. Automotive components are paramount in items just like the Lorelei armchair, for instance, which is out there in a lacquered model and recollects the shiny end of a automotive, whereas the Teti pouf contains a shaded lacquer end for a chromatic impact. The Maserati Giorgetti Version is a one-of-a-kind version of the Grecale Folgore SUV, the carmaker’s first 100% electrical automobile. Outfitted with finely tailor-made particulars and beautiful materials and leather-based, the SUV is a homage to Giorgetti’s signature model and evokes a “feeling at residence” sensation, the corporate mentioned.
Each firms mentioned that the collaboration was a welcome artistic problem for each companies and that the collaboration was facilitated by shared core values and fervour for luxurious design and engineering.
Santo Ficili
Courtesy of Maserati
“Our collaboration with Giorgetti dovetails fantastically with our imaginative and prescient to grow to be the guardians of ‘Made in Italy,’ forging significant connections and stirring feelings whereas sharing our tales of innovation, heritage, uncompromising high quality, and the exclusivity that binds our manufacturers collectively,” mentioned Maserati chief government officer Santo Ficili.
Giorgetti, which precedes Maserati, was based within the late Nineties by Luigi Giorgetti with somewhat store in Meda, Italy, amid the furniture-making heartland of Brianza, with about eight employees. In 1898 he constructed his first manufacturing facility and by the Twenties he had already charted U.S. territory, changing into a profitable exporter, introducing semi-finished carved merchandise to the marketplace for the primary time.
The luxurious residence agency’s CEO Giovanni del Vecchio mentioned that the collaboration is indicative of the corporate’s DNA which is rooted in daring experimentation.
Giovanni del Vecchio
“For a agency with 127 years of historical past behind it, this alerts outstanding vitality and a real starvation to innovate while steadfastly sustaining our place as a touchstone within the trade,” del Vecchio mentioned.
The furnishings trade isn’t any stranger to the automotive trade. Final yr Porsche and Swiss furnishings maker Vitra launched the Pepita Version by Vitra chairs, manufactured by Vitra and celebrated Porsche’s legendary “Pepita” examine cloth. Tolentino-based furnishings maker Poltrona Frau has created luxe interiors for the very best auto names within the enterprise: Ferrari, Lamborghini, McLaren and Jaguar Land Rover amongst them. Final yr, it bought a majority stake within the U.Okay.’s KJ Ryan Ltd. in an effort to grow to be a frontrunner within the bespoke luxurious automotive enterprise.
