Mattel Launches Barbie Assortment With Peace Collective and PWHL

Mattel Inc. has partnered with the Skilled Girls’s Hockey League (PWHL) to launch an unique, Barbie-themed assortment designed by Canadian model Peace Collective. The collaboration, which celebrates ladies in sports activities, is now accessible for pre-order.

Accompanying the collaboration, the manufacturers additionally launched a marketing campaign that includes Emma Maltais and Maggie Connors of the Toronto Sceptres, highlighting the gathering’s concentrate on empowerment and breaking boundaries in sports activities and style.

“The evolution of Barbie embraces any changemaker, inclusive of these redefining the skilled sports activities league in hockey,” Jennifer Gileno, head of licensing at Mattel Canada, stated through assertion.

The gathering contains rugby shirts, sweatsuits, a varsity jacket and equipment, totaling 9 unique designs, which incorporate PWHL’s purple and Barbie’s pink, with graphics impressed by classic hockey jerseys. Peace Collective, recognized for utilizing style as a platform for storytelling, included the phrase “Our Sport, Our Guidelines” all through items.

“We’re thrilled to unite Barbie and the PWHL collectively in a collaboration about what it means to play by your personal guidelines — each on and off the ice,” stated Yanal Dhailieh, founding father of Peace Collective. “The gathering is a celebration of power, model, and breaking boundaries. We hope to encourage and empower the subsequent technology to dream massive, skate laborious, and make their mark.”

This collaboration follows the PWHL’s earlier partnership with Mattel, introduced in February 2024, which included a video collection and in-arena promotions. The success of that preliminary partnership led to the event of this expanded merchandise assortment.

“By our collaboration with Barbie and Peace Collective, we’re proudly celebrating the power, resilience, and ambition of the athletes and followers who’re driving the way forward for skilled ladies’s hockey ahead,” stated Kate Boyce, PWHL vp of merchandising. “Collectively, we’re inspiring women and girls in all places to dream massive and see themselves within the recreation.”

The Barbie x PWHL assortment is offered for pre-order completely on the PWHL e-commerce web page in Canada and the USA.

Many style manufacturers have collaborated with Mattel on Barbie-themed collections through the years, together with Hole, Eternally 21, Pac Solar, Aldo, and extra.