FOR ART’S SAKE: The Rue Guénégaud in Paris, chockablock with artwork and vintage galleries, now boasts a pop-up retailer by luxurious trend model Meta Campania Collective, too.
On Wednesday evening, founders Jon Strassburg and Heiko Keinath hosted a cocktail celebration that spilled out into the slim avenue, which runs alongside the Monnaie de Paris and funnels into the vigorous and arty St. Germain des Prés neighborhood.
“We’re a model that likes to collaborate with artists, with completely different creatives. And so it felt like the appropriate location for us,” Strassburg defined as he sipped a seltzer.
The ethereal, two-level area homes Meta Campania’s new studio, however it’s going to even be used for exhibitions, industrial showrooms, VIP dressing, press appointments and retail pop-ups, just like the monthlong one in progress.
The spring 2025 assortment was displayed throughout six rolling racks, interspersed with alternative choices of classic Giorgio Armani, Yves Saint Laurent and Hermès courtesy of Preclothed, a painstakingly curated classic retailer on close by Rue Bonaparte.
Therefore the pop-up’s identify: “Current, Previous, Future.” A 3rd retailer is concerned: Duchatel, a specialty retailer in Biarritz, which contributed some in-season Meta Campania inventory.
“I like displaying how the model lives along with a few of these iconic items. It’s all the time been in my thoughts that the items ought to final your life,” Strassburg mused. “Our garments are the classic of the longer term.”
Launched 5 years in the past, the model is rising quick regardless of the troublesome atmosphere, virtually doubling the enterprise with its fall 2025 assortment, now bought in practically 40 doorways.
Initially menswear targeted and impressed by the workaday wardrobes of Pablo Picasso, Wolfgang Tillmans and their ilk, Meta Campania is seeing womenswear explode, and it now accounts for practically 65 % of gross sales, Strassburg famous.
The Meta Campania Collective pop-up.
Courtesy of Meta Campania Collective.
