As Meta seems to construct out its new AI superintelligence undertaking, which is concentrated on the event of synthetic common intelligence (AGI), it’s additionally dedicated to increasing all of its AI instruments with the absolute best expertise and method.
Alongside this line, Meta has introduced a brand new partnership with Midjourney, which is able to see Meta’s AI instruments profit from Midjourney’s picture and video technology information, because it seeks to maximise its instruments.
As defined by Meta’s new Chief AI officer Alexandr Wang:
“We’re proud to announce a partnership with Midjourney, to license their aesthetic expertise for our future fashions and merchandise, bringing magnificence to billions. This technical collaboration between our analysis groups is a part of our effort to group up with the perfect corporations within the business whose work and experience enhances our personal.”
Midjourney is an business chief in visible technology by way of AI, with its instruments now advancing into video technology in numerous kinds.
The collaboration, then, ought to see Meta’s AI technology instruments get an improve, which might see huge advantages for advertisers and entrepreneurs who’re making use of Meta’s newest AI fashions to construct higher trying advertisements.
And a rising variety of advertisers are doing precisely that. Meta says that nearly 2 million advertisers at the moment are utilizing its up to date video technology options “with small and medium-sized companies seeing robust adoption of picture animation specifically.”
As such, this may very well be a significant improve for Meta’s advert instruments, whereas additionally enabling expanded capability for normal customers of its gen AI options.
“We’re extremely impressed by Midjourney. They’ve achieved true feats of technical and aesthetic excellence, and we’re thrilled to be working extra intently with them. To make sure Meta is ready to ship the absolute best merchandise for individuals it’ll require taking an all-of-the-above method. This implies world-class expertise, formidable compute roadmap, and dealing with the perfect gamers throughout the business.”
It’s attention-grabbing to see Meta trying to companion with Midjourney on this course of, contemplating that it already has its personal visible AI fashions, and is constant to develop its capability.
Certainly, Meta’s at the moment working with a number of Hollywood filmmakers to assist develop its “Film Gen” AI instrument, which it hopes will finally allow customers to create quick movies based mostly on textual content prompts.
However as Wang notes, Meta’s trying to make sure it stays on the forefront of the AI shift by partnering with the perfect within the enterprise.
This may very well be an vital collaboration on this respect, paving the best way for improved visible generations inside its apps.
