![Methods to Promote Your Etsy Store on Pinterest [UPDATED]](https://i1.wp.com/www.tailwindapp.com/wp-content/uploads/2023/04/how-to-promote-your-etsy-shop-Blog-graphic.jpg?ssl=1 "Methods to Promote Your Etsy Store on Pinterest [UPDATED]")
As a proficient Etsy maker, it’s time to embrace the highly effective attract that Pinterest has on your clients.
Comply with these actionable ideas and tips to discover ways to promote your Etsy store on Pinterest.
Pinterest customers have extra shopping for intent than the customers of every other social media community.
In actual fact, listed here are current Pinterest Statistics that may persuade you much more that Pinterest is the place on your Etsy retailer:
- As of 2025, Pinterest has 537 million month-to-month lively customers
- Pinterest reaches nearly half of the excessive earnings households within the US
- Gen Z is Pinterest’s quickest rising group of customers
- 96% of Pinterest searches don’t embrace a model — individuals are open to making an attempt one thing new!
Between attractive consumers, displaying rigorously crafted photographs, and harnessing the facility of a search engine, Pinterest is customized that can assist you promote your Etsy retailer, sending patrons proper to your digital door.
(Creator observe: This put up was initially written by Melissa Megginson. It was up to date in January 2025 by the Tailwind Advertising Staff.)
This can be a pretty straightforward course of and one thing you possibly can positively do by yourself. We’ve a full information to making a enterprise account on Pinterest that can assist you get began!
When you’ve created your account (or if you have already got one) you possibly can transfer onto creating your model with nice visuals and constructing out client-focused boards and Pins.
Creating Nice Visuals for Boards & Pins
We suggest beginning off along with your model aesthetic, then transferring into precise content material creation. Listed below are a couple of professional pointers to get you began:
Create Stunning Pins
All of us choose a e book by its cowl. In the case of visible platforms, we choose merchandise (and accounts) on the standard of their photographs and pictures.
The Lingua Nigra Etsy retailer does an ideal job showcasing lovely images of their product Pins. This retailer brings character (and characters) into their photos and portrays merchandise in easy settings that really feel actual.
In case you’re searching for a solution to create gorgeous Pins like Lingua Nigra, then it is best to try our information to creating lovely Pins to discover ways to take your photos to the subsequent stage.
If you would like your whole Pins to look lovely, check out Tailwind Create! Our Create instrument means that you can create dozens of Pins in minutes with glorious design and messaging. It‘s so easy!
Right here’s how straightforward it’s to create dozens of Pins out of your Etsy store in simply minutes with Tailwind:
Undertake a Pinterest “Model”
One factor that Etsy retailer Bittersweet Design Boutique does properly is aligning their Pins with the model type. Irrespective of which board you land on, all the things feels cohesive.
Here’s a snapshot of Bittersweet Design Boutique’s account. Discover how the entire Pins seem like they belong collectively?
When creating Pins, you’ll need to maintain the identical general technique in thoughts. Make it possible for the Pins are high quality, with aesthetically interesting colours and pictures.
Undecided the place to begin? Take a look at this analysis into probably the most used shade schemes on Pinterest in 2025.
Selling your Etsy store on Pinterest begins with utilizing the correct key phrases to draw your preferrred clients. Tailwind’s Free Key phrase Finder Instrument makes it straightforward to find the phrases your viewers is looking for, serving to your Pins and boards stand out.
With focused key phrases, you possibly can create Pin descriptions and titles that drive extra visitors to your store and enhance your gross sales. Take the guesswork out of Pinterest search engine optimisation and let Tailwind assist your Etsy store shine!
Maximize Area with Vertical Photographs
Embrace vertical photos on the finish of your Etsy itemizing photos. This may help to keep away from points with Pinterest’s picture ratio not matching Etsy’s sq. photos.
Whereas Etsy categorizes merchandise in good sq. columns and rows, Pinterest solely limits picture dimension by width. This implies it’s higher to Pin vertical photos to say extra actual property within the feed.
Listed below are two of the identical photos by Bittersweet Design Boutique. The picture on the left takes up twice the quantity of house because the picture on the correct. In a busy Pinterest feed, taking on double the visible house provides you twice the house to advertise your Etsy store!
PRO TIP:
Tailwind analyzed a million Pins searching for traits of viral Pins. Regardless of having panorama choices within the platform, in the case of extremely saved Pins — vertical is essential!
Don’t be afraid of way of life photographs. Utilizing these extra pure, way of life photographs from Etsy works properly on Pinterest. It’s an effective way to intensify your model and make it really feel actual and livable.
Do write search engine optimisation descriptions on your posts. Make it possible for your Pins are concentrating on search phrases that customers are looking for. If you may get the correct phrases down, you’ll get extra visitors to these Pins.
Whereas Etsy categorizes merchandise in good sq. columns and rows, Pinterest solely limits picture dimension by width. This implies it’s higher to Pin vertical photos to say extra actual property within the feed.
Methods to Get Extra Followers on Pinterest
Embrace Getting Saves (Repins)
All of us get slightly squeamish when somebody Pins our rigorously crafted Etsy product to a Board known as “DIY,” “Craft Concepts” or worse, “Going to Make / DIY.” In actual fact, the concern of touchdown on one among these Boards retains quite a lot of Etsy makers off of Pinterest.
Whereas the do-it-yourselfers not often purchase, you by no means know what number of of their followers could be searching for your precise product, or won’t have the time (or the abilities) to make it themselves. Moreover, their Repin and Pin engagement helps your Pin rank higher within the Pinterest algorithm. The Pinterest algorithm dictates which Pins everybody sees of their feed and in search outcomes. The extra Repins and engagement you get — even when it’s not in your preferrred Board — the higher your odds at exhibiting up in searches with potential clients.
To be taught extra about which elements assist enhance your Pin visibility, try our evaluation of 1 million viral Pins.
At all times Pin On the Finest Instances
The Tailwind Pin scheduling instrument comes with a built-in “Good Schedule” that retains you Pinning at the very best occasions for engagement all through the day (holding you top-of-mind along with your followers).
Don’t fear, we’re not accomplished but! Listed below are 4 extra ideas for find out how to promote your Etsy store on Pinterest:
Professional Ideas for Promoting on Pinterest from Etsy
Take Recommendation From Profitable Etsy Sellers
We took the time to speak to some profitable Etsy sellers in your behalf about how they use Pinterest (and Instagram) to advertise their Etsy outlets. On this FREE obtain, Etsy store house owners share their secrets and techniques to Pinterest (and Instagram) advertising.
Obtain: “Social Media Advertising Secrets and techniques of Profitable Etsy Sellers”
Suppose Like a Search Engine Marketer
A part of the facility of Pinterest as a advertising platform is in its twin operate as a search engine. Individuals go to Pinterest and seek for issues there. If you wish to promote your Etsy retailer on Pinterest it might be a wonderful thought to get within the heads of your potential clients and work out what they’re looking for on Pinterest.
- Brainstorm key phrases and key phrase phrases that your clients may search when searching for your merchandise.
- Use “auto-suggest” to conduct easy key phrase analysis. Merely begin typing within the key phrases you brainstormed to see what phrases are prompt. Phrases will probably be prompt that get searched often.
- Take a look at the outcomes for these searches — they’re your competitors. Craft extra engaging Pins that higher meet the ‘search intent’ of these key phrases.
- Populate the data-pin-description of the pictures you share and your Pin descriptions with the key phrases you’re concentrating on. It’s not as dangerous because it sounds… right here’s how.
- Create Pinterest boards that concentrate on the classes of key phrases you’re making an attempt to rank for and Pin your search engine optimisation’d Pins to these boards.
Promote on Pinterest
Pinterest can also be a highly effective paid promoting platform. If you wish to get close to instant suggestions on which of your Pins carry out properly, you possibly can see their clickthrough price (CTR) within the Pinterest Advertisements Supervisor. Our Pinterest Advert Rep recommends that it is best to concentrate on campaigns with a CTR of 0.55% or increased.
While you discover the Pins that generate clicks and conversions for you, it’s straightforward to extend their funds to achieve extra individuals. Certainly one of my favourite issues about Pinterest as an promoting platform is you can goal based mostly on search. Search intent is commonly correlated with the intent to purchase (which is why search advertising is so well-liked generally).
Be Constant
You recognize from working your Etsy retailer that constructing a following and attracting clients on the platform means regularly sharing new merchandise and rising your providing. Pinterest could be very comparable.
It’s essential persistently share Pins and develop your boards to steadily enhance your viewers.
Via finding out our most profitable accounts, we’ve found that accounts sharing between 20-30 Pins a day see probably the most progress. As soon as accounts go above 50 Pins a day that progress usually flatlines. On common, Tailwind members share 28 Pins per day!
Tailwind’s Pinterest scheduling instrument has helped greater than 100,000 bloggers and entrepreneurs grasp Pinterest. With lightning fast Pin scheduling, a wise calendar that makes positive each Pin is posted at the absolute best time, and actionable analytics, we make rising on Pinterest straightforward.
