So Vine isn’t actually coming again in any case.
As you might recall, a few weeks again, X proprietor Elon Musk introduced that X was planning to carry again Vine, however in AI type. On the time, I speculated that this was really about xAI’s new “Think about” text-to-video software, which is at present in Beta testing amongst chosen X Premium customers.
And now, Elon has confirmed this, posting that:
Grok Think about is AI Vine!
Btw, we lately discovered the Vine video archive (thought it had been deleted) and are engaged on restoring consumer entry, so you may submit them if you would like.
— Elon Musk (@elonmusk) August 2, 2025
In order Musk says, X isn’t bringing again Vine, the app. However as a substitute, in his view a minimum of, the brand new Grok Think about performance is “AI Vine,” and can present comparable performance and engagement as Vine did up to now.
However it received’t.
I imply, certain, there’s going to be a brand new inflow of AI-generated video on X, which can be largely dominated by right-wing memes (as that is the first viewers that may at present entry the choice, being paying X Premium customers).
However it’s nothing like Vine, which was TikTok earlier than TikTok, offering an countless, full-screen, vertically-aligned feed of short-form video clips, which helped to kickstart the careers of many now-established on-line creators.
Vine, as many have famous, was actually the start of the short-form video development. However with out a devoted app and presentation format, and with out offering a stream of tremendous short-form content material (Vines have been initially solely 6-seconds lengthy), this can be nothing like what Vine was.
As an alternative, it’s simply going to be extra bizarre AI-generated video clips posted to X, of which some can be good, some can be attention-grabbing. And so much can be garbage.
Which, I suppose, perhaps does really replicate what Vine had been, however the consumer expertise and engagement course of is just not the identical.
And we’ve already acquired this in TikTok and by way of Reels. AI-generated clips have been progressively infiltrating these platforms as effectively, so enabling the identical performance on X seemingly received’t have a significant impression.
So, sorry to burst your bubble Vine followers, however Vine isn’t coming again. All that’s taking place is that random AI clips will now be filtering by your X feed.
Although as Elon additionally notes, they’re working to revive the Vine video archive. So you may take a look at movies from ten years in the past. Perhaps discover some classics.
However once more, this isn’t the return of Vine, however a re-angling of what Vine type of was, to be able to promote xAI’s newest software.
X hasn’t introduced plans for a broader roll-out of its “Think about” text-to-video instruments as but.
