Paige Bueckers Amongst WNBA Rookies Featured in Coach Marketing campaign

Paige Bueckers, the number-one draft choose for the Girls’s Nationwide Basketball Affiliation, is among the many gamers to star in Coach’s latest promoting marketing campaign.

Bueckers, who was a standout star guard for the College of Connecticut, was chosen by the Dallas Wings on the draft final month. She shall be joined within the Coach advertisements by Sonia Citron and Kiki Iriafen of the Washington Mystics, Aneesah Morrow of the Connecticut Solar and Hailey Van Lith of the Chicago Sky.

The marketing campaign is a part of Coach’s partnership with the WNBA. In April, the model signed a multiyear collaboration to develop into the official luxurious purse of the league and can take part in plenty of high-profile occasions throughout the season. On the time the deal was introduced, Coach additionally stated it will spotlight the tales of those 5 draftees, and now the pictures are being launched.

The marketing campaign was directed by Vivian Kim and photographed by Heather Hazza on the Jersey Metropolis Armory and contains stay interviews, shifting photos and stills. Within the movies, Bueckers, Citron, Iriafen, Morrow and Van Lith communicate to how self-expression is integral to their identities as gamers and as individuals, and the methods their model additionally helps construct confidence as they embark on their new skilled sports activities careers.

“This new chapter is a continuation of our partnership with the WNBA and these boundary-breaking athletes who embody our ethos of brave self-expression,” stated Joon Silverstein, Coach’s chief advertising officer. “We’re proud to platform their tales to encourage a broader viewers to precise their full selves, to problem what’s anticipated — and to collectively redefine what’s doable.”

Within the images, the gamers sport items from the Coach fall assortment combined with classics from the road. The model’s Tabby, Empire and Brooklyn baggage are additionally featured.