Patrick Ta is being honored with WWD’s Worldwide Magnificence Innovator of the 12 months, to be introduced in Riyadh Thursday on the Saudi Style Awards & Gala Dinner.
The celeb make-up artist has redefined fashionable glam, mixing artistry with a skin-forward strategy that emphasizes a radiant complexion. His merchandise, formulated for a variety of pores and skin tones, translate skilled make-up strategies into on a regular basis necessities — whereas capturing the playful and empowering spirit on the coronary heart of his namesake model.
And it’s resonating with customers.
The road was down the block at Patrick Ta Magnificence’s first pop-up occasion in Los Angeles in early Might, as followers flocked to the Home of Glow, an immersive expertise that introduced the model to life. (Ta boasts almost 4 million followers on his private Instagram, whereas the model counts greater than 1 million.)
“I’m recognized for tremendous luminous, glowy pores and skin, so I wished my first assortment to resemble that,” Ta informed WWD when he launched the model in 2019, with Avo and Rima Minasyan. “Girls like my mother, my sister, my finest woman associates are those who allowed me to be me. It was my aim to create merchandise to empower ladies to really feel assured and exquisite in their very own pores and skin.”
Ta unveiled a four-product vary on the time that included physique oils, lip glosses, highlighting mists and a setting fan (for the mist or contouring). He then entered retail accomplice Sephora only a day after launch.
A take a look at Patrick Ta’s first launch.
Courtesy Picture
He’s since expanded with extra items, together with a basis vary and double cream-powder blush, and has grown his “glow” physique line — all key areas of focus and vital drivers of the corporate’s enterprise.
Ta started his profession in Arizona, the place he grew up and earned his GED diploma, earlier than transferring to Los Angeles and constructing a celeb clientele that included Gigi Hadid, Bella Hadid, Ariana Grande, Katy Perry, Shay Mitchell and Adriana Lima.
Utilizing the ladies as muses, he gave life to his modern releases, like his brow-shaping wax — which mimics lamination strategies for lifted and full brows — and showcased highlighting the physique, not simply the face, along with his Main Glow Physique Oil and Glow Balm. Throughout the collections, product names have a robust, empowering voice with titles like “She’s Daring” and “She’s Vibrant.”
A rendering of the Patrick Ta Magnificence pop-up in West Hollywood, Calif.
Patrick Ta Magnificence
“I’ve at all times believed that the physique is simply as necessary because the face in relation to magnificence,” Ta informed WWD in March as he launched an growth of his physique care assortment. “After I’m working with my purchasers, I by no means allow them to step onto a pink carpet with out glowing, radiant pores and skin. I at all times put a ending glowy contact on the physique, from décolletage to shoulders, it actually completes the look.”
None aside from Barbie — in a strategic and first collaboration — has additionally served as a muse for Ta, who partnered with Mattel on a brand new assortment of make-up necessities impressed by the pink-driven world of Barbiecore.
“Beautiful on all pores and skin tones, we wished this to be the right reminder to by no means shrink back from what makes you distinctive,” Ta stated of the launch in 2024. “Magnificence is what allowed me to be myself and discover my voice, and Barbie evokes such confidence in celebrating who you might be, as you might be.”
Patrick Ta x Barbie
