CLEAR VISION: In turbulent instances, firms huge and small want a sharper focus greater than ever.
That’s why Italian entrepreneur and Persol inventive director Riccardo Pozzoli is launching Hyle, a Milan-based advisory agency.
“After eight years on completely different particular person advisory tasks and in enterprise capital, I spotted it might be very fascinating to begin connecting the dots between manufacturers, completely different industries and completely different firms,” he informed WWD. “I might help them actually superb tune all of the potential that they’ve of their arms and exploit it to its fullest potential.”
The brand new firm, integrated in January and being publicized as of this month, affords a variety of providers overlaying model and progress methods, from full-service branding, expertise advertising and content material creation to discovering new distribution fashions and collaborations.
Hyle’s portfolio presently consists of Italian luxurious urban-activewear label Sease, cofounded by Franco and Giacomo Loro Piana; Icon Yachts, a shipyard which focuses on refitting outdated service vessels into high-end explorer and goal boats; and Junkers, an plane firm revived by Dieter Morszeck, the previous chief government officer of Rimowa.
These assorted profiles are a part of his plan for Hyle.
“My concept shouldn’t be actually to get specialised in a single trade, however principally to get specialised in a sort of buyer,” he informed WWD.
That profile is “a complicated buyer by way of the experiences that this buyer needs to reside whereas shopping for services and products,” be it in hospitality, retail or leisure, he added.
And Pozzoli definitely has observe at what he preaches.
This graduate of Milan’s Università Bocconi in economics, finance and advertising administration made a reputation for himself over the past decade for his involvement in a variety of ventures from vogue to meals.
He was an investor and adviser to cell social procuring app Depop previous to its sale to on-line market Etsy and started advising EssilorLuxottica’s social media and PR workforce in 2019.
In 2021, the eyewear large tapped Pozzoli as model director for 108-year-old Persol. He developed towards his present inventive position in 2024, a place he’ll retain in parallel to Hyle.
