Pete Davidson is teaming up with Axe to provide its social media followers a pep speak. The comic will take over Axe’s Instagram web page on Might 1 at 4 p.m. ET to host the “Axe Me Something” session, a Reddit-style “Ask Me Something” dialog centered on confidence.
“I’ve been a fan of Axe since I used to be a 6 foot, 3 [inches], 90-pound teenager. So, teaming up with the model made good sense,” Davidson mentioned by way of assertion. “I’m hyped for Might 1 and having enjoyable with followers on social, giving out no matter hilarious and perhaps even good courting recommendation I can give you.”
Pete Davidson x Axe
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In response to the model, Davidson has lengthy been an admirer of Axe merchandise, particularly the Phoenix scent.
The social media takeover is only the start of their partnership. Davidson can also be set to star in Axe’s “Quick Kings” industrial, premiering later in Might. Within the new advert, the comic will present how the fitting perfume can provide you confidence and enhance your courting life.
The marketing campaign will coincide with the discharge of the latest additions to Axe’s Effective Perfume Assortment: Cherry Spritz and Watermelon Freeze scents. Notes of crisp crimson apple and heat, wealthy amber describe the Cherry Spritz. Watermelon Freeze is a mix of watermelon, sage and key lime.
Each scents, along with the remainder of the Effective Perfume Assortment, can be found for buy nationwide on-line and in shops at walmart.com.