When you’re working advertisements on Pinterest — otherwise you’re occupied with it — there’s one device it’s best to completely be utilizing: the Pinterest Adverts Library (formally known as the Pinterest Adverts Repository).
It’s not as well-known as Fb’s Advert Library or TikTok’s Artistic Middle, however belief me, in case you’re a marketer, content material creator, or enterprise proprietor, you’ll need this in your again pocket.
On this information, we’ll cowl all the pieces you might want to know: what the Pinterest Adverts Library really is, methods to entry it, what sort of helpful knowledge you will get from it, methods to reverse engineer the best-performing advertisements, and methods to use it to enhance your personal Pinterest advert technique.
What Is the Pinterest Adverts Library?
The Pinterest Adverts Library is Pinterest’s searchable, public archive of energetic ads focused to customers within the European Union. It’s a part of Pinterest’s effort to extend transparency and make it simpler for folks to grasp who’s promoting what — and to whom.
Consider it like a behind-the-scenes peek into what’s really being marketed on the platform proper now.
Whereas it doesn’t present efficiency knowledge (no likes, repins, or click-through charges), it does allow you to see advert artistic (photographs, movies, carousels), who the advertiser is, when the advert ran, who it’s concentrating on, and pursuits and key phrases used.
That’s a goldmine of intel, particularly if you understand how to make use of it strategically.
Why Ought to You Care Concerning the Pinterest Adverts Library?
This device is massively underrated. Whether or not you’re a small enterprise attempting to construct consciousness, an company working Pinterest advertisements for purchasers, or a model seeking to keep forward of your opponents, the Adverts Library provides you the power to:
See what your opponents are as much as. Need to know what your opponents are promoting proper now? Examine their advert creatives, affords, and even who they’re concentrating on.
Promote with the savvy fashion of a giant content material and analysis staff. Get your hands on what huge manufacturers are doing with their artistic, and take a look at it in your personal merchandise.
Get artistic inspiration. Working out of concepts in your subsequent advert? See how others are utilizing visuals, video, carousel codecs, and CTAs of their campaigns.
Spot traits in actual time. On the lookout for contemporary seasonal campaigns, vacation promos, or what’s sizzling in your area of interest? The Adverts Library helps you keep on development.
Refine your concentrating on. Understanding how different manufacturers use Pinterest’s demographic and interest-based concentrating on helps you form your personal technique extra successfully.
And better of all, it’s fully free, and also you don’t want a Pinterest account to entry it.
The best way to Entry the Pinterest Adverts Library
No login wanted. You’ll see a clear, easy-to-use interface the place you’ll be able to filter advertisements based mostly on advertiser identify, date vary, nation, advert class (style, meals, house, and many others.), and age and gender concentrating on.
You may also see the artistic itself, so you’ll be able to swipe inspiration or analyze design traits at a look.
Unsure if Pinterest Adverts are for you? Inquisitive about getting began with Pinterest Adverts? Take a look at our the Pinterest Adverts part of our free Pinterest Advertising Course.
What You Can See in Every Advert
Each advert within the Pinterest Adverts Library comes with detailed data, together with the advertiser’s identify, when the advert ran (begin and finish date), advert artistic (picture or video thumbnail), and concentrating on information resembling nation, age group, gender, pursuits, key phrases used, and destructive key phrases excluded.
That’s plenty of perception, particularly in case you’re seeking to mannequin profitable advertisements or see how main manufacturers construction their concentrating on.
Limitations of the Pinterest Adverts Library
Now, earlier than you get too excited, let’s set some sensible expectations:
It’s EU-only. At the moment, the Adverts Library solely exhibits advertisements focused to customers within the European Union. So in case your opponents solely promote within the U.S. or Canada, you gained’t see their campaigns right here (until additionally they run EU-targeted advertisements).
There are not any efficiency metrics. You gained’t see what number of clicks an advert received, or what its ROAS was. No engagement stats, both. However you’ll be able to infer success from repeated campaigns or iterations.
There’s restricted filtering. In contrast to Meta’s Advert Library, you’ll be able to’t filter by advert format (e.g., carousel vs. video). And there’s no keyword-based search characteristic.As a result of the Adverts Library is proscribed to the EU, most of the posts might be in different languages.
Use Google Translate, or do this nifty trick to get fast translations:
Add the expanded picture view to an AI device like ChatGpt, and ask it to translate the copy on the picture.
Right here’s how I did it:
Observe phrases like glamour, sophistication, fashionable, and versatile. You possibly can add these to your style Pins. Observe all the small print about options: openwork knit, camisole-style tank, skinny straps – test your Pins to see when you’ve got the identical stage of element.
That mentioned, the artistic and concentrating on knowledge it offers remains to be extremely helpful if you understand how to work with it, which brings us to the following part.
The best way to Reverse Engineer Excessive-Performing Pinterest Adverts
Right here’s methods to flip what you see within the Adverts Library into actionable insights that may increase your personal campaigns.
- Within the instance above you see a list from SHEIN.
- As they’re working a really related fashion throughout their advertisements, we would conclude that it’s working for them, so a easy product picture works.
- Certain, Pinterest Adverts Library doesn’t present U.S. market advertisements, however no worries:
- Many manufacturers are working related types of advertisements throughout continents, so whilst you see their European promotion, their U.S. method is perhaps related.
- If an advert works within the European market, there’s a excessive likelihood {that a} equally styled advert will work within the U.S. as effectively.
Begin by figuring out the manufacturers dominating your area of interest.
Search manufacturers in your trade. When you promote sustainable style, search manufacturers like Patagonia, Everlane, or Natural Fundamentals. When you’re in magnificence, take a look at what Uncommon Magnificence, Glossier, or L’Oréal are doing. Search for frequency of advert launches, advert refresh charges (do they modify artistic typically?), and the merchandise or affords they push. This helps you see traits and priorities in your vertical.
Subsequent, research the visible fashion.
Pinterest is a visible platform first, so artistic is all the pieces. Be aware of shade schemes, font selections, format and picture composition, use of individuals vs. product-only pictures, way of life imagery vs. studio pictures, and textual content overlays (if any). If a model runs related visuals repeatedly or throughout a number of campaigns, it’s probably that fashion is working for them.
Then, analyze the provide or hook.
What’s the principle worth proposition? Twenty p.c off? Free delivery? Bundle offers? New product launches? Have a look at the language they use of their advert textual content or picture overlay. Are they main with value? Downside-solving? Seasonal relevance? Then contemplate how one can take a look at related angles in your personal advertisements.
Now, deconstruct the concentrating on selections.
Pinterest provides you a peek into every advert’s audience. Have a look at age ranges, genders, pursuits (resembling house décor, health, vegan recipes), areas or international locations focused, and destructive key phrases used to exclude irrelevant audiences. This can assist you refine your personal advert concentrating on to succeed in higher-intent customers or keep away from losing spend on the fallacious ones.
Additionally, test timing and seasonality.
Take note of when advertisements have been dwell. Did a style model ramp up advertisements two weeks earlier than Black Friday? Did a meals firm launch an Easter-themed marketing campaign in mid-March? This helps you construct seasonal marketing campaign calendars that align with viewers curiosity spikes on Pinterest.
One good tip: search for repeats. When you see the identical advert (or slight variations of it) working for weeks or months, that’s a great signal. Manufacturers don’t preserve working advertisements that don’t carry out. So if a marketing campaign is sticking round, likelihood is it’s working. Meaning you’ll be able to confidently draw inspiration from the artistic, messaging, or provide construction.
Bonus Instruments to Pair with the Adverts Library
Whereas the Pinterest Adverts Library is highly effective, pairing it with different instruments can provide you a extra full image.
Pinterest Tendencies enables you to see which key phrases and subjects are rising in reputation — and align your advert artistic accordingly. Go to: traits.pinterest.com
Tailwind helps schedule, design, and monitor natural and paid efficiency — particularly good for Pinterest advertising groups.
Minea or PowerAdSpy present advert scraping throughout platforms and will provide broader Pinterest protection (together with exterior the EU), plus estimated efficiency knowledge.
Ultimate Ideas
The Pinterest Adverts Library may not get as a lot consideration as Meta’s instruments — however in case you’re a savvy marketer, it’s a secret weapon value exploring. You’ll get concepts for creatives, learn the way others in your house are positioning their merchandise, and uncover patterns in concentrating on you could take a look at in your personal campaigns.
Whether or not you’re simply getting began with Pinterest advertisements or scaling your spend into five-figure territory, this free device helps you do it smarter — and with extra confidence.
