Pinterest has partnered with e.l.f. Magnificence on a first-of-its-kind coloration evaluation activation, which can allow Pinterest customers to get suggestions on perfect coloration combos for his or her pores and skin.
As you possibly can see in these examples, utilizing the “e.l.f.nalysis” activation, you possibly can both add a selfie or a photograph out of your digital camera roll (I’ve nominated Mr. Pitt in my place), together with a handbook tag fr your eye coloration, which can then be analysed to focus on your finest coloration palette.
A per e.l.f. Magnificence:
“Merely snap a photograph or add out of your digital camera roll, and the device will analyze your pure coloring – hue (heat or cool), worth (excessive or low distinction), and chroma (brilliant or muted) – to find out your season.”
You’ll then get entry to a Pinterest board curated to your season, “full of elf merchandise that take out the guesswork out of discovering probably the most complementary.”
Which may very well be in style. In keeping with Pinterest information, searches for “coloration evaluation take a look at” have grown 22x year-over-year.
As well as, searches of associated merchandise have additionally elevated:
“By taking a look at consumer search, save, and store habits on Pinterest – together with, a 23% improve in “true summer season make-up” and a 30% improve in “spring coloration palette evaluation” – the Pinterest group recognized trending searches to gas e.l.f.’s curated boards. The expertise additionally options Pinterest’s latest collages format, bringing coloration concepts to life in a dynamic means that reaches customers precisely when inspiration strikes.”
The activation reveals how Pinterest pattern information can be utilized to gas inventive, participating experiences, whereas additionally demonstrating how Pinterest’s developer instruments may very well be a consideration for bogger model campaigns.
Although even should you don’t have the assets of a giant model, you possibly can nonetheless use Pinterest’s pattern insights to find out search exercise related to your merchandise, which may assist to gas your individual activations.
It’s an fascinating instance of easy methods to faucet into Pin exercise, and angle your promotions to suit.
