Trying to make sure your promotions align with essentially the most resonant and interesting developments of the second, and stand out in-stream?
This might assist.
Pinterest has shared its predictions on the colours that it thinks will dominate in 2026, and can drive new developments, and expanded engagement, based mostly on person curiosity.
Pinterest’s 2026 “Pinterest Palette” report is predicated on search and engagement developments within the app over the previous 12 months, which level to those colours gaining traction, and grabbing extra consideration in social feeds.
Based mostly on this evaluation, Pinterest has chosen 5 colours that it thinks will generate extra curiosity this 12 months:
- Cool blue
- Jade
- Plum noir
- Wasabi
- Persimmon
As per Pinterest:
“Every hue carries its personal vitality: the unfiltered pleasure of Persimmon, the daring defiance of Wasabi, the highly effective thriller of Plum Noir. Even the softer tones have presence, from the serenity of Jade to the recent focus of Cool Blue.”
Pinterest’s full 13-page “Pinterest Palette” report consists of overviews of every of the highlighted colours, which incorporates information on associated searches, save exercise associated to every tone, and extra.
This 12 months’s choices, Pinterest says, are based mostly on “daring, imaginative detours”:
“Experiences and aesthetics that spark emotion, provide escape and assist a way of grounded optimism.”
And so they actually stand out, which may counsel that they’ll certainly drive extra curiosity and engagement all year long.
Although in case you’re going to constant branding, that received’t matter a lot, since you seemingly have already got your colour palette chosen in your content material.
However even when that’s the case, there could also be methods to include these further colour developments into your promotions, in an effort to align with discovery conduct, and create extra resonant, participating campaigns.
Some fascinating notes both manner, in a handsome report, which may assist to get you occupied with the position that colours play in promotions.
You possibly can take a look at Pinterest’s full “Pinterest Palette” report right here.
