Sports activities engagement is a key driver of social media dialogue, although you doubtless wouldn’t presume that sports activities would play an enormous function in Pinterest, which is usually centered on style and design-based content material.
But, as Meta indicators new sports activities partnerships, and X integrates gameday activations, Pinterest can be seeking to dip into sports activities engagement, by a new sponsorship cope with the New York Liberty of the WNBA.
As defined by Pinterest:
“For the primary time, Pinterest is moving into the sports activities area as an official companion of 2024 WNBA Champion, New York Liberty. Collectively, the Liberty and Pinterest will encourage followers and rejoice girls’s sports activities by unique content material, in-game experiences and group outreach, all reflecting the vitality of New York and its iconic workforce.”
And whereas it is probably not an instantly logical connection, it would assist to enhance Pinterest’s branding, by on-court signage and expanded show.
Pinterest additionally notes that broader curiosity within the Liberty, and the WNBA usually, is rising within the app.
“Searches for ‘WNBA aesthetic’ and ‘New York Liberty’ are up 1,295% and 216%, respectively, whereas Liberty athletes are additionally redefining what it means to be skilled girls athletes, and Pinterest shares that spirit by providing followers a platform to discover their identities and draw inspiration from the workforce.”
Certainly, Pinterest experiences {that a} vary of WNBA-related searches are steadily rising within the app.
Pinterest says that, other than normal branding and sponsorship, it would even be partnering with the Liberty on initiatives for Nationwide Ladies and Ladies in Sports activities Day, whereas it’ll even be refurbishing basketball backboards at native courts in New York.
It’s an attention-grabbing partnership, and an attention-grabbing consideration for sports-related entrepreneurs, contemplating the expansion of sports-related engagement within the app.
After all, a number of that’s an extension of the game, in WNBA-related fashion as nicely. However that’s part of the broader sports activities as leisure bundle, and that might current new alternatives in your advertising and marketing efforts.
