Pinterest has added a brand new “Media Planner” component to its promoting instruments, which can present one other option to preserve oversight and management of your Pin campaigns and promotions.
As you may see on this instance, Pinterest’s Media Planner gives you broader oversight of your Pin campaigns, together with notes on concentrating on and efficiency estimates, making it simpler to remain up-to-date throughout all your variables.
You’ll be capable of observe every advert set inside every marketing campaign, so it’s form of like Meta’s Advert Supervisor platform, making it simpler to handle your course of.
As defined by Pinterest:
“The Pinterest Media Planner is constructed straight into the Adverts Supervisor, providing you with a single place to plan upper-funnel campaigns with no need any further instruments or guide modeling on spreadsheets.”
Pinterest says that its Media Planner presents three key components:
- Discover audiences: Uncover and dimension high-value viewers segments to your marketing campaign objectives. Get Pinterest insights and analyze audiences based mostly on completely different demographics, pursuits and key phrase affinities.
- Estimate alternatives: Use Media Planner to discover your finances choices and see estimates for key consciousness marketing campaign metrics, reminiscent of impressions, attain, frequency and CPM, in addition to consideration marketing campaign estimates for clicks and CPC. You’ll be able to even get estimates for particular nations.
- Mannequin eventualities: Evaluate completely different projections to find out the suitable finances and media wanted to perform your objectives. Evaluate eventualities throughout every little thing from budgets and flight dates to viewers and format.
So, basically, a extra complete planning software, that can make it simpler to remain throughout your numerous alternatives with every marketing campaign, and observe related information inside a central supply.
And with increasingly more individuals turning to Pinterest for purchasing, it may very well be price contemplating.
Pinterest reached a brand new file excessive of 600 million month-to-month energetic customers in Q3 final yr, with its evolving product discovery instruments, now together with AI matching, making it simpler for individuals to find related product choices, throughout a variety of classes.
That’s lots of people coming to the platform with purchasing intent, which might make it a precious consideration to your model.
Value trying out Pinterest Developments to see how individuals are partaking in your area of interest within the app.
You’ll be able to entry the brand new Media Planner through the highest left menu in Pinterest Adverts Supervisor, beneath “Handle Campaigns.”
