Presley Oldham’s pearls are popping up at Bergdorf Goodman.
The division retailer is snapping up the Brooklyn-based designer’s colourful line of natural pearl and glass beaded “compost” jewellery in time for summer season. Beginning Thursday by way of the top of July, Oldham will likely be located on 5F, Bergdorf’s up to date fifth flooring. “It does really feel kismet,” he mentioned, given the launch date coincides together with his model’s fifth anniversary.
Presley Oldham attends the 2024 CFDA awards in New York Metropolis.
Getty Pictures
Oldham, the nephew of designer Todd Oldham, at present sells by way of a lot of smaller boutiques along with operating his personal e-commerce, however Bergdorf is his first landmark retailer. “The array of knickknack they curate is in contrast to another on the planet, and I really feel so fortunate to now be included,” he added.
Bergdorf can even be the primary to inventory his spring 2025 assortment, which Oldham debuted as a CFDA award nominee with a presentation throughout New York Vogue Week. Moreover, the jeweler sourced distinctive pearls to create three unique one-of-a-kind necklaces.
Presley Oldham’s jewellery marketing campaign for Bergdorf Goodman.
Courtesy of Presley Oldham
“One fashion is made with luscious lavender coin pearls the scale of quarters, one other is made with blush pink iridescent pearls that appear like little bubblegum items,” he mentioned. “Then there are these superb winged baroque pearls which can be essentially the most lovely, natural cloud shapes you might dream of.” Retailing for $2,800, these are on the prime finish for Oldham whose items are usually priced beneath $1,000.
Oldham mentioned he’s been working to raise the road not too long ago with an eye fixed towards finer supplies. For Bergdorf, that meant updating older types from sterling silver to 14-karat yellow gold fill, which he feels “brings a beautiful heat to the gathering.”
Presley Oldham’s jewellery marketing campaign for Bergdorf Goodman.
Courtesy of Presley Oldham
In return, Bergdorf is providing him a heat welcome. Andrew Mandell, its divisional merchandise supervisor for ornamental residence and jewellery, praised Oldham for “bringing a completely new perspective to jewellery” by way of his “confluence of wit, optimism and craft.”
On Could 9, Bergdorf will host a cocktail occasion in Oldham’s honor because the kickoff to Mom’s Day gifting.
“Celebrating the launch over Mom’s Day felt like the right match for your complete household to come back purchasing,” Oldham mentioned. “Jewellery is all the time an heirloom merchandise that may be handed all the way down to future generations, and hopefully consumers are in a position to create a particular Bergdorf reminiscence of their very own when buying a chunk of mine.”
Presley Oldham’s jewellery marketing campaign for Bergdorf Goodman.
Courtesy of Presley Oldham
